Welcome to PRess Play: The StreetCred Podcast with Elena Krasnow and Jimmy Moock from StreetCred PR. In this podcast, Elena and Jimmy will welcome industry leaders, journalists, influencers, and friends of the firm. Our guests will shed some light on who they are–and the various twists and turns that led them to where they are today. We’re grateful to have you listening in and we hope you enjoy the show.
The Power of Vision, People and 10x Thinking with Paul Saganey (Ep.32)
Summary:
On this episode of PRess Play: The StreetCred Podcast, host Elena Krasnow and co-host Jason Lahita sit down with Paul Saganey, founder and CEO of Integrated Partners, to celebrate a major milestone: 30 years of Integrated Partners and $30 billion in assets under advisement.
Paul takes us inside the vision that has guided Integrated Partners throughout its evolution, from its early days to its growth into a national firm. Along the way, he shares the philosophies, people and relationships that have helped shape the company—including his 10x approach to growth and his reputation as one of the industry’s greatest hype men.
We cover:
Jason and Paul’s history, including the moment Paul decided he was ready to embrace public relations
The 10x philosophy that anchors Paul’s approach to growth and fuels his hype-man mentality
How spending time with founders outside of financial services has influenced Integrated Partners’ growth
What changed at Integrated when Paul’s vision shifted toward building a national firm
The ingredients that make for a highly effective financial services PR program
…and much more!
Don’t miss this episode filled with great stories, hard-earned advice and wisdom from one of the most kind-hearted and genuine leaders in the industry.
Topics:
(0:15) Meet Paul Saganey
(1:05) Happy birthday, Paul!
(1:30) Ted Lasso fans in the house?
(4:30) Integrated’s 30th anniversary and hitting $30 billion in AUA
(5:15) Paul’s time before Integrated Partners
(6:00) The benefits of being process-focused
(7:04) Find great people and great accounting firms, then put them together
(8:00) The philosophy of 10x
(9:06) Spending time with founders outside of financial services
(9:15) Why 10x can be easier than 2x
(10:15) The vision to go national
(11:00) Timing is everything: Jason and Paul’s history
(12:10) How StreetCred has sought to mirror Integrated’s culture
(13:22) Knowing what you want to do and putting the right people around you
(13:52) Integrated as StreetCred’s flagship client
(14:20) “Never get in the way of successful people”
(15:05) The greatest hype man an industry could ask for
(16:00) The three things firms need to have figured out
(17:20) Andree Mohr as the future of the firm
(20:22) Jason’s time under Integrated’s roof as an in-house PR practitioner
(21:10) How Paul and Jason met
(22:20) An RIABiz article that changed the tide
(22:40) Paul makes a house call
(24:14) Looking for talent that could help amplify the firm’s message
(27:35) Enter Matt Ackermann!
(28:00) When public relations and marketing are in sync — and we can act as a true extension of our partner’s team
(30:05) Center Stage: Grab a copy today!
(31:38) One piece of advice from Paul: Know your buckets
(34:00) Spreading wisdom across the industry to bring financial planning to more people
(35:49) Grandparent life
(36:38) Moment of gratitude
Connect with StreetCred PR:
Contact Us: https://streetcredpr.com/contact/ (https://streetcredpr.com/contact/)
StreetCred PR Website: https://streetcredpr.com/ (https://streetcredpr.com/)
Elena Krasnow on LinkedIn: https://www.linkedin.com/in/elena-krasnow/ (https://www.linkedin.com/in/elena-krasnow/)
Jason Lahita on LinkedIn: https://www.linkedin.com/in/jasonlahita/ (https://www.linkedin.com/in/jasonlahita/)
StreetCred PR on LinkedIn: https://www.linkedin.com/company/streetcred-publicrelations/ (https://www.linkedin.com/company/streetcred-publicrelations/)
Subscribe to PRess Play on YouTube: https://www.youtube.com/@StreetCredPR (https://www.youtube.com/@StreetCredPR)
Connect with Paul Saganey:
Integrated Partners: https://integrated-partners.com/ (https://integrated-partners.com/)
Paul Saganey on LinkedIn: https://www.linkedin.com/in/paul-saganey-cfp%C2%AE-522b0a12/ (https://www.linkedin.com/in/paul-saganey-cfp%C2%AE-522b0a12/)
Resources:
Center Stage: How to Become the Star of Your Practice: https://www.amazon.com/dp/B0D2S6RQNQ?lv=shuf&channelId=500&plpRedirect=mhFallback (https://www.amazon.com/dp/B0D2S6RQNQ?lv=shuf&channelId=500&plpRedirect=mhFallback)
RIABiz article: https://riabiz.com/a/2018/9/13/jason-lahita-explains-what-it-means-to-be-true-to-yourself-by-stepping-aside-from-ficomm-his-booming-pr-and-marketing-firm-to-rediscover-his-true-passion (https://riabiz.com/a/2018/9/13/jason-lahita-explains-what-it-means-to-be-true-to-yourself-by-stepping-aside-from-ficomm-his-booming-pr-and-marketing-firm-to-rediscover-his-true-passion)
About our Guest:
Paul Saganey is the founder and CEO of Integrated Partners, an RIA overseeing $30 billion in assets under advisement and StreetCred’s flagship client. He is a recognized industry voice, author and CERTIFIED FINANCIAL PLANNER® professional
20 Jul 2026
PRess Play Spotlight with Jordan Hutchison of RFG Advisory
Introducing PRess Play Spotlight from StreetCred PR — a short-form show focused on the stories, moments and momentum driving our partners forward. In our inaugural episode, host Elena Krasnow sits down with Dr. Jordan Hutchison, VP of technology and operations at RFG Advisory, to discuss how the firm’s new ClickONE is transforming the advisor experience. ClickONE is giving advisors more than just time back, it’s increasing their mental capacity to focus on what matters. Listen into the full episode via the link in the comments and let’s get into it. ⬇️ 🎧
20 Jul 2026
PRess Play Spotlight with Nicole McMullin of Wealth.com
✨🔦 On this episode of PRess Play Spotlight, Elena Krasnow (https://www.linkedin.com/preload/?_bprMode=vanilla#) speaks with Wealth.com (https://www.linkedin.com/preload/?_bprMode=vanilla#)‘s Senior Vice President of Product Nicole McMullin (https://www.linkedin.com/preload/?_bprMode=vanilla#).
With Wealth.com building on a year marked by a Series B funding round and significant product enhancements, Nicole shares how her role helps bring the company’s vision to life.
She also discusses the trends she’s paying attention to across estate planning and wealth management, and what excites her most about the work she is doing.
🎧➡️ Tune in!
#estateplanning #wealthmanagement #artificialintelligence #pressplayspotlight #streetcredpr
Topics:
(0:20) Welcome Nicole McMullin to PRess Play Spotlight!
(0:58) A full circle moment
(1:30) The trends Nicole is watching most closely in the wealth management industry
(2:55) Client questions about estate planning and AI chatbots
(3:50) Sorting through the noise to benefit financial advisors
(4:35) What Nicole loves most about her job
(5:02) Doing the unglamorous work to make AI advisors can trust
Connect with StreetCred PR:
Contact Us: https://streetcredpr.com/contact/ (https://streetcredpr.com/contact/)
StreetCred PR Website: https://streetcredpr.com/ (https://streetcredpr.com/)
Elena Krasnow on LinkedIn: https://www.linkedin.com/in/elena-krasnow/ (https://www.linkedin.com/in/elena-krasnow/)
StreetCred PR on LinkedIn: https://www.linkedin.com/company/streetcred-publicrelations/ (https://www.linkedin.com/company/streetcred-publicrelations/)
Subscribe to PRess Play on YouTube: https://www.youtube.com/@StreetCredPR (https://www.youtube.com/@StreetCredPR)
Connect with Nicole McMullin:
Wealth.com (http://wealth.com): https://www.wealth.com/ (https://www.wealth.com/)
Nicole McMullin on LinkedIn: https://www.linkedin.com/in/nicolemcmullin1/ (https://www.linkedin.com/in/nicolemcmullin1/)
Who has been a guest on PRess Play: The StreetCred Podcast
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Greg Bartalos
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