Press Playbook is BAM's behind-the-scenes look at how great press actually gets made. Hosted by Kendall Aldridge, each episode features a BAM team member breaking down a recent client placement. Every episode walks through what worked, why it resonated, and the lessons founders and comms teams can apply to their own media strategy.
How to Land a Placement in Interesting Engineering
Kendall Aldridge talks with Jordan Hart of BAM about how Radical AI landed Interesting Engineering for its partnership with Sandia National Laboratories. They break down finding the right reporter, navigating a longer editorial timeline, and why targeted trade media can be a major win for deep tech startups.
17 Sept 2026
How to Land an Exclusive in Forbes
Kendall Aldridge sits down with Briana Trulear of BAM to break down how Inspiren landed Forbes for its $70 million Series C. They talk about building media relationships over time, creating a bigger story beyond the funding, and tailoring pitches to turn one announcement into 50+ pieces of coverage.
20 Aug 2026
How to Land a Placement in TechCrunch
On this episode of The Press Playbook, Kendall sits down with Max Thon of BAM to break down how Fish Audio landed a TechCrunch exclusive around its $52 million seed round, followed by more than 50 additional pieces of coverage. They dive into finding the human story behind the company, building a pitch that went beyond the press release, and why a strong launch requires more than one channel.
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