Press Playbook is BAM's behind-the-scenes look at how great press actually gets made. Hosted by Kendall Aldridge, each episode features a BAM team member breaking down a recent client placement. Every episode walks through what worked, why it resonated, and the lessons founders and comms teams can apply to their own media strategy.
Podcast Overview
Press Playbook is BAM's behind-the-scenes look at how great press actually gets made. Hosted by Kendall Aldridge, each episode features a BAM team member breaking down a recent client placement. Every episode walks through what worked, why it resonated, and the lessons founders and comms teams can apply to their own media strategy.
Language
🇺🇲
Publishing Since
1/8/2026
2 verified contact emails on file for Press Playbook
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Recent Episodes
July 23, 2026
How to Land a Placement in CNN
<p class="PDq2pG_selectionAnchorContainer" data-start="5465" data-end="5762">On this episode of The Press Playbook, Kendall Aldridge talks with Torri Jackson of BAM about how Epicore Biosystems landed CNN by connecting wearable hydration technology to the World Cup. They discuss timely pitching, choosing the right spokespeople, and why speed is critical when working with top-tier media.</p> <p data-start="5764" data-end="5776"> </p>
July 9, 2026
How to Land a Placement in Newsweek
<p class="PDq2pG_selectionAnchorContainer" data-start="4883" data-end="5161">On this episode of The Press Playbook, Kendall Aldridge talks with Julian Paolino of BAM about how VisualPing landed Newsweek by analyzing Amazon Prime Day pricing. They break down why proprietary data, great timing, and a strong headline turned a simple report into a national story.</p> <h3 data-section-id="wnghx3" data-start="5163" data-end="5175"> </h3>
June 11, 2026
How to Land a Placement in Tom's Hardware
<p data-start="6099" data-end="6307">On this episode of The Press Playbook, Kendall Aldridge talks with Brittany Harran of BAM about how Carbice landed Tom's Hardware and dozens of gaming publications through a strategic Computex announcement campaign.</p>
19 total episodes available
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Frequently asked questions
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- What is Press Playbook?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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