Nicole Rodrigues, founder & CEO of NRPR Group hosts PRfect Pitch. A PR veteran with over 20 years experience, Nicole speaks to top members of the media who share tips, tricks, and tactics PR and marketing pros need to step up their game. She interviews top members of the media and they discuss best practices as they are given the opportunity to share stories of how they got into their respective roles and what makes a great story for them.
Editor of Top Digital Magazine Shares How To Get Your Message Noticed in Seconds
This week, Nicole welcomes Jerry Doby, Editor in Chief of The Hype Magazine and an internationally recognized arts and entertainment journalist. Jerry talks about his time both in public relations and entertainment, how Hype Magazine went from a labor of love to the #1 Digital Magazine in the world, and how he manages to focus his time and effort on so many endeavors. He and Nicole talk about the most effective strategies for making sure an editor can quickly understand the information you want to convey, why it’s imperative to take time and understand your audience, and what they want the new school of PR practitioners to know.
3 Sept 2021
Our Data-driven Future and How To Best Pitch Your Story: Stacey Higginbotham
Nicole welcomes Stacey Higginbotham, tech journalist who has been covering technology for major publications for two decades. Stacey was a Senior Editor at Fortune and is the publisher of Stacey of IoT and host of Internet of Things podcast. Stacey talks about her path into journalism, what she never wants a PR person to do again, and what makes a good company spokesperson. She also gives an example of a great pitch that came her way recently and breaks down what made it a definite “yes.”
20 Aug 2021
Tapping Into the Universe and Creating Superstars with Soul: Howard Bloom
Nicole welcomes Howard Bloom to the show. Not only is Howard PR and Journalism royalty, but he has been called “the greatest publicist ever known,” the “next in a lineage of seminal thinkers that include Newton, Darwin, Einstein, and Freud'' by Britain’s Channel 4 TV, and “the next Stephen Hawking” by Gear Magazine. Howard has authored seven books including The Lucifer Principle and speaks about his new work on the way. Howard also talks to Nicole about how the new generation needs celebrities with substance and shares some wisdom and takeaways from working with legendary icons such as Billy Joel, Michael Jackson, Prince, and many more. Howard talks about engaging with the media in a fresh way every time, and what sets apart a superstar from the herd.
6 Aug 2021
Good Pitches Take Time - Jefferson Graham
This week, Nicole is joined by Jefferson Graham, veteran USA Today Tech Journalist, host of the travel photography series Photowalks with Jefferson Graham on Tubi, and contributor to many media sites such as AARP. Jefferson knows a good pitch when he sees one, and after more than 20 years in the industry as a highly respected and sought after journalist, he shares his wisdom on this week’s episode. Jefferson and Nicole talk about the rise of citizen journalism, how to craft a short yet powerful pitch, and how he schedules his work day with so much on his plate between editing, shooting, and the occasional set as a rock star guitarist.
23 Jul 2021
Credibility in Journalism from Industry Vet Sharon Edelson
Sharon Edelson has been a journalist for over 30 years, serving as the senior editor for W Magazine, close to two decades at Women’s Wear Daily, and presently a contributor for Forbes. Sharon covers a wide variety of subjects in her stories including retail, fashion, and now emerging technologies such as NFTs. She joins Nicole to talk about the role of PR professionals as a bridge rather than a gatekeeper, the balance between getting out key information and being too rehearsed, and her tips for making your mark as a credible journalist. Sharon also talks about how the pandemic has affected her information gathering, and shares how she best likes to be approached with a pitch and potentially a follow-up.
9 Jul 2021
Everyone Wants To Be Interviewed: David Rabadi
Whether he’s writing about the latest in Arts & Culture or listening to Mariah Carey curse on set, David Rabadi has carved out a career in journalism that is authentic to his personality and talent. He talks with Nicole about how he got into journalism, what he feels makes up a good pitch, and words of wisdom for those looking to follow their passions in the field of journalism and writing. He and Nicole also talk about breaking out of the stigma surrounding mental health, and David shares more about his latest book, How I Lost My Mind and Found Myself, an entertaining read where David opens up about embracing his own life, identity, and struggles to help others do the same.
25 Jun 2021
PR Professional and Podcaster Talks Agenda, Feeling First, and Checking Your Grammar: Deirdre Breakenridge
This week, Nicole welcomes Deirdre Breakenridge, CEO of Pure Performance Communications, host of the Women Worldwide Podcast, and author of Answers for Ethical Marketers and the children’s book A Whisper From Noelle. Deirdre’s infectious positive energy serves as a mechanism to highlight other amazing women on her podcast, and she shares her advice on how to craft a pitch that is concise, grammatically correct, and rooted in a deeper connection rather than just a one time connection. Deirdre discusses the importance of reliability and transparency in both PR and podcasting, how she handles pre-interview prep for her show, and what her “FEEL Model” is and why it can benefit PR professionals.
4 Jun 2021
Knowing the Niche of Your Pitch with Seth Arenstein
This week, the very busy and insightful Seth Arenstein joins the show. When he’s not making people laugh through his improv comedy, Seth is the Editor of PRNews, host of many PRNews webinars and programs, an award-winning journalist, and television critic, contributing weekly columns to CableFAX Daily. Seth talks about the type of pitch that gets him excited, what happens when sensitive information is accidentally leaked, and why it’s important to set the ground rules before meeting with a journalist. He also stresses the importance of knowing your niche, double checking your work, and why “pitch and pray” isn’t always the best option!
28 May 2021
The One Line Pitch That Makes It Happen with Eileen Shapiro
This week, Nicole welcomes the fascinating force of nature, Eileen Shapiro. Eileen joins Nicole from New York to share her journey of how she came to be the feature celebrity correspondent for Get Out Magazine and contributor to 85 different publications, interviewing artists from Adam Ant, Cyndi Lauper, and Annie Lennox to Jennifer Hudson, Rick Springfield, LeAnn Rimes, and thousands in between. Having major success as both a writer and PR professional, Eileen’s advice on pitching clients, landing interviews, and general journalism best practices is invaluable. As a World Star PR partner, Eileen believes that the relationship between media and PR professionals should be fun, professional, and synergistic. Tune in, you won’t want to miss what Eileen has to say on how to score interviews with celebrities and legends in the biz.
21 May 2021
How PR Pros Can Build An Authentic and Reciprocal Relationship With The Media
Tara Seals is the Senior Editor at Threatpost, and has much sage wisdom to offer from her 20 years experience as a journalist working with PR people. Tara talks with Nicole about what makes a great story, why doing your homework before pitching a journalist is key, and some of the exciting things about working in the cybersecurity space. Tara and Nicole also chat about keeping it professional and fun with your journalist friends through social media, a few mistakes she’s seen PR people make, and what new resources you should be putting your energy into.
14 May 2021
What Influencers and PR Pros Should Know When Pitching a Podcast with Jenny Melrose
Welcome to the PRfect Pitch podcast! Your host Nicole Rodrigues, CEO and Founder of the award winning public relations firm NRPR, is thrilled to share her conversations with top members of the media and PR pros to discuss the tips, tricks, and tactics that will perfect the pitch and bring your clients the exposure you need. Nicole welcomes Jenny Melrose, host of the the Influencer Entrepreneurs Podcast, business coach, and author.
11 May 2021
Bringing Female Empowerment To The Tech Space - Jessica Naziri
Nicole is excited to welcome one of the leading women in technology to the show this week, Jessica Naziri. Jessica is the founder of TechSesh, a lifestyle blog with a mission to bring tech to women, and women to tech. Jessica talks about her impressive career in branding, marketing, journalism, and now industry leader and connector. She shares the inspiration behind starting TechSesh, her advice for companies looking to get their product featured, her thoughts on influencer marketing vs. traditional PR, some great e-mailing and follow up strategies, and a few of her PR pet peeves that will help set you up for success.
11 May 2021
The Number One Thing a PR Person Should Never Do Again featuring Jonathan Small
Nicole welcomes good friend and one of her favorite journalists and podcasters to the show, Jonathan Small. Jonathan is the Editor in Chief of Green Entrepreneur Magazine, an award winning journalist, producer, and host of several podcasts including Write About Now where he talks to other successful writers. He also is the founder of Strike Fire Productions, a full-service podcast production and consulting firm. The two reveal that Jonathan was actually Nicole’s ghost writer for Beverly Hills Boss, and it’s been a match made in PR / journalism heaven ever since. Jonathan talks about his journey from the magazine world to podcasting, tips on staying agile in an ever changing world, and his idea of a perfect pitch.
7 May 2021
Why PR People Should Be a Bridge Rather Than a Gatekeeper, with Susan Karlin
This week, Nicole welcomes seasoned journalist Susan Karlin to the show. Susan is a regular contributor to Fast Company, where she covers space, science, autonomous vehicles, and the future of transportation. Susan has traveled to a long list of countries to cover stories and loves learning about new cultures, emerging trends, and the people behind them. Nicole and Susan talk about best practices for pitching a new journalist, and how to maintain a friendly yet professional ongoing relationship that benefits both parties. Susan gives career advice for those looking to go into journalism, shares her favorite PR team out there today, and tells a quite entertaining story about the time Twitter trolls helped her save the day.
30 Apr 2021
How To Get The Attention of a Top Journalist - And Even Make Their Life Easier with Dean Takahashi
This week, Nicole welcomes tech journalist titan, Dean Takahashi. Dean is the lead writer for GamesBeat at VentureBeat, author of two books “Opening the Xbox” and “The Xbox 360 Uncloaked,” and organizer of the annual GamesBeat Summit conference. Nicole and Dean typically have great fun walking the floor at CES, but until next year, they will have to settle for a great virtual conversation, Dean shares some expert advice on what types of pitches make it to the top of his very busy inbox, and some tips on the best days and times to pitch. Dean and Nicole talk about immersing yourself in your subject to fully understand it, and share advice on becoming a sought-after star speaker at events such as the Summit. Dean talks about the importance of seeking out diverse pitches and connections, with Clubhouse being a new way to reach a broader audience.
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