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PRGN Presents: News & Views from the Public Relations Global Network

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by Public Relations Global Network | PHX.fm

5.0(1 reviews)

80 episodes

Updated Weekly

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality81

Social91

YouTube76

Engagement60

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Podcast Overview

PRGN Presents is the best PR podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and strategic communications, featuring insights, news, and views from experts at the Public Relations Global Network, “the world’s local public relations agency.” Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. Whether you're an executive looking to improve your organization's communication strategy or an in-house marketing professional looking to bring in an outside firm to support a specific campaign, this podcast will provide valuable insights on how to communicate effectively and build lasting relationships with customers, staff, and communities around the world. In each episode, you’ll hear PR professionals and industry experts share valuable insights and perspectives on the latest trends in publicity, media relations, Environmental, Social, and Governance (ESG), crisis management, investor relations, stakeholder engagement, executive thought leadership, and strategic communications.

Language

🇺🇲

Publishing Since

7/7/2022

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

GoodBased on show quality, social media presence, reviews, charts, and more

Quality81

Social91

YouTube76

Engagement60

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

24 minutes

Performing excellently!

good

iTunes Tags

6.2/10

Recommendations available

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needs improvement

Publishing Consistency

Every 17 days

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Recent Episodes

July 23, 2026

S9 E2: Marketing the Heartland and Investing in Niche Content with Natalie Ghidotti

Abbie Fink and Dr. Adrian McIntyre interview Natalie Ghidotti, APR, Fellow PRSA, about marketing niche content and investing in local expertise for national reach.

May 8, 2026

S9 E1: WEBINAR: Latest Insights from PRGN's Latest Global Research on Brand Influence

Abbie Fink and Dr. Adrian McIntyre explore PRGN's global research on brand influence, trust, and AI, offering insights for professionals.

April 16, 2026

S8 E8: From Coffee to Contracts: Moving PR Prospects Through the Pipeline with Jamie Gardner of Novitas Communications

Jamie Gardner joins Abbie Fink to talk about the biggest business development challenges agency leaders face: winning the right clients, moving prospects through a long business development cycle, and growing existing accounts. Jamie makes the case for proactive relationship-building over reactive crisis-driven engagement, arguing that agencies are better positioned when they help clients get ahead of issues before they escalate. She emphasizes that cold outreach is rarely as effective as referrals, networking, and strong relationships, and that agencies need to clearly communicate the value of PR as a business investment.Jamie also digs into the practical side of moving prospects through the pipeline. She shares that there is no single formula: sales cycles can be long, ghosting is common, and outside factors often slow decisions. The key is to listen carefully, reduce friction, and make it easier for prospects to say yes, while avoiding the trap of giving away too much strategic thinking in the proposal stage.Key Takeaways <ul><li>Strong relationships and referrals are more effective than cold outreach in agency business development. </li><li>PR is easier to sell when it is framed as a strategic business investment, not just a transactional service. </li><li>Long sales cycles are normal, so persistence, listening, and low-friction next steps matter. </li><li>Proposals should show expertise without giving away too much detailed strategy for free. </li><li>Existing clients often present important growth opportunities when agencies listen closely and demonstrate added value. </li></ul> About the Guest <a href="JeCNPuNETr https://www.linkedin.com/in/jaime-gardner-7a08283/" rel="noopener noreferrer" target="_blank">Jaime Gardner</a> joined <a href="https://prgn.com/agency/novitas-communications/" rel="noopener noreferrer" target="_blank">Novitas Communications</a> in September of 2021 as Business Development and Communications Director, and became Executive Vice President in March of 2025. Jaime has over 25 years’ experience working in the public and private sector. She started her career supporting global operations for an international telecom company, then worked for the federal government in a variety of positions, and has run her own small business. Jaime has owned High Plains Communications, LLC since 2008, a small consulting firm based in Eastern Colorado, specializing in communications and public relations consulting, community relations/outreach, and regulatory consulting; she also manages the mom blog, Juggling Normal. She enjoys all manner of projects, especially tackling new challenges and solving problems for clients.About the Hosts <a href="https://www.linkedin.com/in/abbiesfink" rel="noopener noreferrer" target="_blank">Abbie Fink</a> is president of <a href="https://hmapr.com/" rel="noopener noreferrer" target="_blank">HMA Public Relations</a> in Phoenix, Arizona and a founding member of PRGN. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, crisis communications, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations.<a href="https://www.linkedin.com/in/adrianmcintyre" rel="noopener noreferrer" target="_blank">Dr. Adrian McIntyre</a> is a cultural anthropologist, media personality, speaker, and strategic communications consultant for PR agencies and marketing firms. He's lived in over 30 countries and spent more than a decade in the Middle East and Africa as a researcher, journalist, communications adviser, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Adrian helps agency leaders strengthen their positioning, sharpen their messaging, boost their visibility, and win new clients by replacing impersonal, intrusive and ineffective marketing tactics with authentic human conversations.PRGN Presents is brought to you by <a href="https://prgn.com/" rel="noopener noreferrer" target="_blank">Public Relations Global Network</a>, the world’s local public relations agency. Our executive producer is <a href="https://adrianmcintyre.com" rel="noopener noreferrer" target="_blank">Adrian McIntyre</a>. The show is produced by the team at <a href="https://speedofstory.com" rel="noopener noreferrer" target="_blank">Speed of Story</a>, a B2B communications firm in Phoenix, AZ. Follow the Podcast If you enjoyed this episode, please <a href="https://prgnpodcast.com/listen" rel="noopener noreferrer" target="_blank">follow PRGN Presents</a> in Spotify, Apple Podcasts, or any other podcast app. We publish new episodes every other Thursday. To have them delivered automatically and free of charge, just choose your preferred podcast player from this list, open the app, and click the button to “Follow” the show: <a href="https://prgnpodcast.com/listen" rel="noopener noreferrer" target="_blank">https://prgnpodcast.com/listen</a> Need to hire a PR firm? Leading a business effectively in today's fast-paced world requires expert guidance and a strong communications strategy. No matter where you do business, PRGN has a member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals. <a href="https://prgnpodcast.com/find" rel="noopener noreferrer" target="_blank">Find a PR firm near you »</a>

80 total episodes available with 8 transcripts

Recent guests on PRGN Presents: News & Views from the Public Relations Global Network

Guests from recent episodes — sign up to see every guest that has ever appeared on this show.

Natalie Ghidotti

Guest

Shawn Jiang

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Tina Kozak

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Nick Leighton

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Robert Bauer

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Bill Southard

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Terrie Ard

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Gábor Jelinek

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Frequently asked questions

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What is PRGN Presents: News & Views from the Public Relations Global Network?: PRGN Presents is the best PR podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and strategic communications, featuring insights, news, and views from experts at the Public Relations Global Network, “the world’s local public relations agency.”

Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep industry expertise, international experience, and local market knowledge you need to connect with your target audience and achieve your goals.

Whether you're an executive looking to improve your organization's communication strategy or an in-house marketing professional looking to bring in an outside firm to support a specific campaign, this podcast will provide valuable insights on how to communicate effectively and build lasting relationships with customers, staff, and communities around the world.

In each episode, you’ll hear PR professionals and industry experts share valuable insights and perspectives on the latest trends in publicity, media relations, Environmental, Social, and Governance (ESG), crisis management, investor relations, stakeholder engagement, executive thought leadership, and strategic communications.
How often does this podcast release new episodes?: This podcast updates weekly.
Where can I listen to this podcast?: This podcast is available on 10 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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