Priced to Win: Value Selling for Consultants and Freelancers

About Priced to Win: Value Selling for Consultants and Freelancers

Priced to Win: Value Selling for Consultants and Freelancers is an Ultamize Personal Development Podcast Network series for consultants and independent professionals ready to stop selling hours and start pricing outcomes. Learn how to negotiate consulting fees, quantify client value with AI, create value-based offers, handle price objections, avoid unnecessary discounts, and raise rates with confidence. Hosted by TJ Walker, this Ultamize podcast gives freelancers, coaches, and consultants practical strategies to turn expertise into premium fixed-price engagements. Listen to Priced to Win from the Ultamize Personal Development Podcast Network and learn to diagnose the outcome, price the gap, and hold the frame in every client negotiation. #Ultamize #UltamizePodcastNetwork #PricedToWin #ValueSelling #ValueBasedPricing #ConsultingFees #Consultant #Freelancer #NegotiationSkills #AICareerGrowth #CareerGrowth #PersonalDevelopment Ultamize, Ultamize Personal Development Podcast Network, Priced to Win, Priced to Win Value Selling for Consultants and Freelancers, TJ Walker, consulting fees, negotiate consulting fees, value selling, value-based pricing, consultant pricing, freelancer pricing, raise consulting rates, AI for consultants, AI negotiation, pricing strategy, client negotiation, freelance business, independent professionals, career growth, communication skills, personal development Relevant Skills: Career Growth Communication Skills AI for Career Growth

Publisher

TJ Walker

Category

business · education

Language

en

Explicit

No

First episode

5 Oct 2026

Latest episode

5 Oct 2026

Latest episodes

14 of 14 episodes have a transcript.

1. 

   5 Oct 2026TRANSCRIPT

   Finale: Turn Every Client Result into Your Next Value Case

   In the Priced to Win finale, learn how to create a Results Receipt that captures the situation, outcome, and financial value of every completed client engagement. This Ultamize Personal Development Podcast Network episode helps consultants build a compounding library of proof for stronger proposals, higher fees, and future value-based negotiations. #Ultamize #UltamizePodcastNetwork #PricedToWin #ConsultingResults #ValueSelling #ConsultingFees #ClientSuccess #ValueBasedPricing #CareerGrowth #PersonalDevelopment Ultamize, Ultamize Personal Development Podcast Network, Priced to Win finale, consulting results, client success, value selling, consulting fees, value-based pricing, proposal strategy, career growth

2. 

   5 Oct 2026TRANSCRIPT

   Two-Minute Ultamize Reset: Diagnose, Price, Hold the Frame

   The Two-Minute Ultamize Reset is a concise daily reinforcement for consultants who want to stop selling hours and start selling valuable client outcomes. This Priced to Win reset from the Ultamize Personal Development Podcast Network reinforces the Outcome Pricing Method: diagnose the outcome, price the gap, and hold the frame. #Ultamize #UltamizePodcastNetwork #PricedToWin #UltamizeReset #ValueSelling #ConsultingFees #Confidence #NegotiationSkills #CareerGrowth #PersonalDevelopment Ultamize, Ultamize Personal Development Podcast Network, Priced to Win, Two-Minute Ultamize Reset, value selling, consulting fees, Outcome Pricing Method, negotiation skills, confidence, career growth

3. 

   5 Oct 2026TRANSCRIPT

   Pre-Reset: Build a Daily Value Pricing Habit

   The Priced to Win Pre-Reset helps consultants and freelancers turn value-based pricing into a lasting professional habit. From the Ultamize Personal Development Podcast Network, this reset reinforces outcome diagnosis, AI-powered value cases, three-tier offers, and confident fee negotiation before your next client conversation. #Ultamize #UltamizePodcastNetwork #PricedToWin #PreReset #ValueBasedPricing #ConsultingFees #CareerGrowth #PersonalDevelopment #NegotiationSkills #FreelancerBusiness Ultamize, Ultamize Personal Development Podcast Network, Priced to Win, Pre-Reset, value-based pricing, consulting fees, behavior change, negotiation skills, career growth, personal development

4. 

   5 Oct 2026TRANSCRIPT

   How to Raise Your Rates on Existing Clients

   How to Raise Your Rates on Existing Clients teaches consultants how to move long-term clients from old hourly rates to value-based pricing without apologizing or discounting prematurely. Learn how to document results, structure a transition, manage grandfathering, and rehearse the conversation with AI in this Ultamize Personal Development Podcast Network episode. #Ultamize #UltamizePodcastNetwork #PricedToWin #RaiseYourRates #ConsultingFees #ValueBasedPricing #ClientRetention #AIForConsultants #CareerGrowth #NegotiationSkills Ultamize, How to Raise Your Rates on Existing Clients, Priced to Win, raise consulting rates, consulting fees, value-based pricing, client retention, AI for consultants, negotiation skills, freelancer business

5. 

   5 Oct 2026TRANSCRIPT

   When Hourly Billing Actually Makes Sense

   When Hourly Billing Actually Makes Sense gives an honest guide to when consultants should use hourly pricing, day rates, fixed fees, or value-based pricing. This Priced to Win episode from the Ultamize Personal Development Podcast Network helps independent professionals choose an ethical pricing structure that matches the client, scope, and outcome. #Ultamize #UltamizePodcastNetwork #PricedToWin #HourlyBilling #ValueBasedPricing #ConsultingFees #PricingStrategy #FreelancerBusiness #CareerGrowth #BusinessEthics Ultamize, When Hourly Billing Actually Makes Sense, Priced to Win, hourly billing, value-based pricing, consulting fees, pricing strategy, fixed fees, freelancer business, business ethics

6. 

   5 Oct 2026TRANSCRIPT

   Beating Procurement at Its Own Game

   Beating Procurement at Its Own Game helps consultants maintain a value-based pricing frame when procurement teams request hourly breakdowns, rate cards, and discounts. Learn how to protect scope, prepare an executive sponsor, and use AI to rehearse procurement negotiations in this Ultamize Personal Development Podcast Network episode. #Ultamize #UltamizePodcastNetwork #PricedToWin #Procurement #ConsultingFees #ValueBasedPricing #NegotiationSkills #AIForConsultants #BusinessStrategy #CareerGrowth Ultamize, Beating Procurement at Its Own Game, Priced to Win, procurement negotiation, consulting fees, value-based pricing, rate cards, negotiation skills, AI for consultants, business strategy

7. 

   5 Oct 2026TRANSCRIPT

   What to Say When a Client Says You’re Too Expensive

   What to Say When a Client Says You’re Too Expensive gives consultants practical ways to identify whether a price objection means value was unclear, the buyer lacks authority, or the client wants to negotiate. This Priced to Win episode from the Ultamize Personal Development Podcast Network shows how to protect your fee without becoming defensive. #Ultamize #UltamizePodcastNetwork #PricedToWin #PriceObjections #ConsultingFees #NegotiationSkills #ValueSelling #CommunicationSkills #FreelancerTips #CareerGrowth Ultamize, What to Say When a Client Says You’re Too Expensive, Priced to Win, price objections, consulting fees, negotiation skills, value selling, communication skills, freelancer tips, client negotiation

8. 

   5 Oct 2026TRANSCRIPT

   Writing Proposals That Sell Value, Not Time

   Writing Proposals That Sell Value, Not Time teaches consultants how to build a proposal around the client’s situation, desired outcome, and investment. Learn how AI can help create, stress-test, and improve proposals that support premium consulting fees in this Ultamize Personal Development Podcast Network episode. #Ultamize #UltamizePodcastNetwork #PricedToWin #ProposalWriting #ValueSelling #AIForConsultants #ConsultingFees #BusinessWriting #CareerGrowth #NegotiationSkills Ultamize, Writing Proposals That Sell Value Not Time, Priced to Win, proposal writing, value selling, AI for consultants, consulting fees, business writing, value-based pricing, negotiation skills

9. 

   5 Oct 2026TRANSCRIPT

   How to Say Your Price Without Flinching

   How to Say Your Price Without Flinching helps consultants state a value-based fee with confidence, use a credible anchor, and avoid weakening a price through unnecessary explanations. This Priced to Win episode from the Ultamize Personal Development Podcast Network offers practical negotiation skills for consultants, coaches, and freelancers. #Ultamize #UltamizePodcastNetwork #PricedToWin #Confidence #NegotiationSkills #ConsultingFees #ValueSelling #PriceObjections #CommunicationSkills #CareerGrowth Ultamize, How to Say Your Price Without Flinching, Priced to Win, confidence, negotiation skills, consulting fees, price objections, value selling, communication skills, consultant pricing

10. 

    5 Oct 2026TRANSCRIPT

    Package Your Services: The Three-Option Pricing Method

    Package Your Services: The Three-Option Pricing Method explains how consultants can turn hourly work into clear fixed-price offers that clients can compare by value. Learn how to create tiered consulting packages, use ethical price anchors, and make a value-based proposal easier to choose through the Ultamize Personal Development Podcast Network. #Ultamize #UltamizePodcastNetwork #PricedToWin #ConsultingPackages #ThreeTierPricing #ValueBasedPricing #FreelancerBusiness #PricingStrategy #CareerGrowth #ConsultingFees Ultamize, Package Your Services, Priced to Win, consulting packages, three-tier pricing, value-based pricing, fixed-price offers, freelancer business, pricing strategy, consulting fees

11. 

    5 Oct 2026TRANSCRIPT

    How to Calculate Your Real Value with AI

    How to Calculate Your Real Value with AI teaches consultants how to estimate the financial cost of an unsolved client problem and build a stronger value case. This Ultamize Personal Development Podcast Network episode gives freelancers and consultants a practical AI workflow for value-based pricing and consulting-fee negotiations. #Ultamize #UltamizePodcastNetwork #PricedToWin #AIForConsultants #ValueBasedPricing #ConsultingFees #AICareerGrowth #PricingStrategy #CareerGrowth #NegotiationSkills Ultamize, How to Calculate Your Real Value with AI, Priced to Win, AI for consultants, value-based pricing, consulting fees, AI career growth, pricing strategy, negotiation skills, value case

12. 

    5 Oct 2026TRANSCRIPT

    What Your Clients Are Actually Paying For

    What Your Clients Are Actually Paying For shows consultants how to look beyond deliverables and uncover the business outcome a client truly values. Learn discovery questions that reveal revenue, risk, time, and pain points in this Priced to Win episode from the Ultamize Personal Development Podcast Network. #Ultamize #UltamizePodcastNetwork #PricedToWin #ClientDiscovery #ValueSelling #ConsultingSkills #FreelancerTips #CommunicationSkills #CareerGrowth #BusinessStrategy Ultamize, What Your Clients Are Actually Paying For, Priced to Win, client discovery, value selling, consulting skills, discovery questions, freelancer tips, communication skills, business strategy

13. 

    5 Oct 2026TRANSCRIPT

    Why Billing by the Hour Is Keeping You Broke

    Why Billing by the Hour Is Keeping You Broke explains why hourly pricing can cap a consultant’s income, punish efficiency, and make expertise easier for clients to compare on price alone. This Priced to Win episode from the Ultamize Personal Development Podcast Network helps consultants and freelancers begin shifting from selling time to selling valuable outcomes. #Ultamize #UltamizePodcastNetwork #PricedToWin #HourlyBilling #ConsultingFees #ValueSelling #FreelancerBusiness #CareerGrowth #PersonalDevelopment #PricingStrategy Ultamize, Why Billing by the Hour Is Keeping You Broke, Priced to Win, hourly billing, consulting fees, value selling, freelancer business, pricing strategy, consultant pricing, career growth

14. 

    5 Oct 2026TRANSCRIPT

    Trailer - Priced to Win: Value Selling for Consultants and Freelancers

    Discover Priced to Win, the Ultamize Personal Development Podcast Network series for consultants, freelancers, and independent professionals ready to stop selling hours and start selling value. Hosted by TJ Walker, this podcast teaches practical value-based pricing, consulting-fee negotiation, AI-powered client research, proposal strategy, and confident responses to price objections. #Ultamize #UltamizePodcastNetwork #PricedToWin #ValueSelling #ConsultingFees #ValueBasedPricing #FreelancerPricing #NegotiationSkills #AICareerGrowth #CareerGrowth Ultamize, Ultamize Personal Development Podcast Network, Priced to Win, value selling, consulting fees, value-based pricing, freelancer pricing, negotiation skills, AI for consultants, career growth

Inside a recent episode

Finale: Turn Every Client Result into Your Next Value Case

Published 5 Oct 2026 · Transcript excerpt

[…] Within a week of finishing any engagement, sit down with your AI assistant and reconstruct what actually happened, what the client's situation was when you arrived, what changed, and what those changes are plausibly worth in the client's numbers. Then have it write one tight paragraph, the situation, the outcome, the value, in plain language a stranger could understand in 30 seconds. Here's the kind of situation that shows why this matters. Imagine a listener wrapping up an engagement that went well. The client's happy. The emails are warm. Everyone moves on. Six months later, she's in a pricing conversation with a bigger prospect, and she reaches for that success story only to find it's evaporated into vagueness. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

36 ratings

Contact Priced to Win: Value Selling for Consultants and Freelancers

Guest appearances

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