Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers

Claim This Podcast

by Fexingo

135 episodes

Updated Daily

Accepts GuestsHas Sponsors

Podcast Overview

In a world where every price tag tells a story, Lucas and Luna examine the strategies behind the numbers. From dynamic pricing algorithms to psychological thresholds, they dissect how companies like Apple, Southwest Airlines, and Netflix set prices that maximize margins without alienating customers. Why does a $1,000 iPhone sell while a $700 Android struggles? How do luxury brands maintain exclusivity while expanding revenue? Lucas, with his journalist's eye for case studies, traces the evolution of pricing models—from cost-plus to value-based to subscription—while Luna, the engaged interlocutor, challenges assumptions about consumer behavior and competitive response. Each episode centers on a specific industry or company, unpacking the trade-offs between volume and premium, short-term gains and long-term loyalty. Listeners will walk away with a deeper understanding of the forces that determine what we pay and why—and a sharper eye for the pricing strategies that surround them every day. #PricingPower #PricingStrategy #ValueBasedPricing #DynamicPricing #PsychologicalPricing #Margins #RevenueGrowth #ConsumerBehavior #ProfitOptimization #SubscriptionModel #PremiumBrands #IPhone #SouthwestAirlines #Netflix #RetailPricing #Business #FexingoBusiness #BusinessPodcast Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>

Language

🇺🇲

Publishing Since

5/19/2026

Visit Website View on Apple Podcasts RSS Feed

2 verified contact emails on file for Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers

Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.

See contact details

Recent Episodes

July 27, 2026

How the Decoy Effect Steers Your Wallet

This episode unpacks the decoy effect—a pricing tactic that nudges you toward higher-margin options without you realizing it. Lucas and Luna start with The Economist's famous subscription experiment: when a $125 print-only option was added alongside a $59 online-only deal and a $125 print-plus-online bundle, sales of the bundle jumped dramatically. They explore why the decoy works, citing other examples like movie theater popcorn sizes, Apple's iCloud storage tiers, and Spotify's premium plans. The hosts dissect the psychology behind asymmetric dominance—how a strategically placed inferior option makes a target option look irresistible. They also discuss the ethical gray zone: is it manipulation or just smart marketing? By the end, you'll spot decoys everywhere and understand how businesses use relative comparison to shape your purchasing decisions. #DecoyEffect #PricingPsychology #BehavioralEconomics #TheEconomist #PricingStrategy #ConsumerBehavior #AsymmetricDominance #DanAriely #PredictablyIrrational #Apple #Spotify #MovieTheaterPopcorn #Business #Economics #Marketing #FexingoBusiness #BusinessPodcast #PricingPower Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>

July 27, 2026

How Sony Prices the PlayStation for Ecosystem Lock-In

In this episode of Pricing Power Podcast, Lucas and Luna dive into Sony's PlayStation pricing strategy. They explore how Sony sells the PS5 hardware at a loss, relying on game royalties and subscriptions like PlayStation Plus to turn a profit. The discussion covers the razor-and-blades model adapted for digital ecosystems, the clever segmentation between digital-only and disc versions, and how Sony navigated inflationary pressure without immediately raising console prices. They also contrast Sony's approach with Microsoft's Game Pass strategy, and ask whether the model can hold as game development costs soar. With over 60 million PS5s sold, this case study reveals why pricing a game console is less about the box and more about the network it builds. #Sony #PlayStation #PS5 #PricingPower #Business #Gaming #Subscription #Hardware #RazorBladeModel #MarketDominance #PS4 #GamePass #Microsoft #ConsoleWars #PricingStrategy #Ecosystem #FexingoBusiness #BusinessPodcast Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>

July 26, 2026

How Airlines Price the Same Seat Differently

Ever wondered why the person next to you on a flight paid half what you did? In this episode, Lucas and Luna dive into the science of airline yield management. They trace its origins back to American Airlines and the Sabre system in the 1980s, explain how fare classes and capacity controls create hundreds of price points on a single flight, and reveal the algorithm that reprices seats every 10 minutes. Along the way, they unpack why dynamic pricing works so well for airlines and how travellers can game the system. Plus, a brief note on why this show stays ad-free. #Airlines #YieldManagement #DynamicPricing #RevenueManagement #Business #FexingoBusiness #BusinessPodcast #PricingPower #Aviation #Travel #ConsumerBehavior #DataDriven #AlgorithmicPricing #AmericanAirlines #Sabre #FareClasses #PriceDiscrimination #ProfitMaximization Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>

135 total episodes available

Deep-dive analytics for Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers

Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers?: In a world where every price tag tells a story, Lucas and Luna examine the strategies behind the numbers. From dynamic pricing algorithms to psychological thresholds, they dissect how companies like Apple, Southwest Airlines, and Netflix set prices that maximize margins without alienating customers. Why does a $1,000 iPhone sell while a $700 Android struggles? How do luxury brands maintain exclusivity while expanding revenue? Lucas, with his journalist's eye for case studies, traces the evolution of pricing models—from cost-plus to value-based to subscription—while Luna, the engaged interlocutor, challenges assumptions about consumer behavior and competitive response. Each episode centers on a specific industry or company, unpacking the trade-offs between volume and premium, short-term gains and long-term loyalty. Listeners will walk away with a deeper understanding of the forces that determine what we pay and why—and a sharper eye for the pricing strategies that surround them every day.

#PricingPower #PricingStrategy #ValueBasedPricing #DynamicPricing #PsychologicalPricing #Margins #RevenueGrowth #ConsumerBehavior #ProfitOptimization #SubscriptionModel #PremiumBrands #IPhone #SouthwestAirlines #Netflix #RetailPricing #Business #FexingoBusiness #BusinessPodcast

Keep every episode free: <a href="https://buymeacoffee.com/fexingo">buymeacoffee.com/fexingo</a>
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

Legal Disclaimer

Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.

All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.

We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.

While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.

By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.