
#Pricing_Heroes
Claim This Podcastby Aaron Thomasson
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Podcast Overview
<p><b>Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives</b><br> <br>Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.</p><p><br>Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for todayβs retail environment.<br><br></p><p>Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.<br><br></p><p>π <b>Each episode includes:</b></p><p><br></p><p>- <b>Expert Interviews:</b> Candid conversations with top pricing professionals and retail innovators</p><p>- <b>Case Study Analysis:</b> Behind-the-scenes strategy breakdowns from across the industry</p><p>- <b>Actionable Takeaways:</b> Practical insights you can apply immediately in your organization</p><p><br>We explore the full landscape of pricing in retail β spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:</p><p><br></p><p>- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms</p><p>- Data-driven consumer behavior analysis</p><p>- Strategic solutions to complex pricing challenges</p><p>- Tactics to boost profit margins and market share</p><p>- Pricing topics making headline news</p><p>- Building and transforming pricing functions</p><p><br>Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes β the trusted pricing podcast for anyone shaping the future of retail strategy.</p><p><br></p><p>π New episodes drop the last week of every month.</p><p><br></p><p>π² Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.</p><p><br></p><p>Sponsored by Competera β the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty.</p>
Language
πΊπ²
Publishing Since
10/11/2022
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Recent Episodes

May 28, 2026
The Pricing Execution Gap: Why Strategies Fail and How to Build Pricing That Works with Andreas Stauber
In this episode of Pricing Heroes, we speak with Andreas Stauber, Founder and Managing Director of Resilient Value, a pricing consultancy focused on value-based pricing strategy and implementation. Andreas shares how his background at the intersection of business and IT shaped his approach to pricing, and explains why effective pricing depends not only on strategy and systems, but also on governance, data quality, change management, and execution discipline. Key Topics: Why pricing remains on...

April 29, 2026
Revenue Growth Management in Practice: Capturing Hidden Value Across Price, Promo, and AI with Danilo Zatta
In this episode of Pricing Heroes, we speak with Danilo Zatta, one of the world's leading pricing minds β as described by the Financial Times β and a LinkedIn top five pricing thought leader. Danilo is a global pricing and top-line growth advisor to blue-chip companies and private equity investors, and the author of more than 20 books. He joins us to discuss his latest, Revenue Growth Management: How to Capture Hidden Value in FMCG and Retail, a practical playbook for commercial teams navigat...

March 26, 2026
The Future of AI Pricing: From Human-in-the-Loop to Fully Automated Decisions with Alex Halkin
In this episode of Pricing Heroes, we speak with Alex Halkin, Founder and CEO of Competera, returning to the show two years after his first appearance in 2024. In that conversation, Alex predicted a major shift toward AI-driven, contextual pricing in retail. Today, he revisits those predictions, assesses how the space has evolved, and shares what's coming next β from autonomous pricing decisions to four-dimensional optimisation models and algorithmic trading-style speed. Key Topics: How AI ad...
46 total episodes available
Recent guests on #Pricing_Heroes
Guests from recent episodes β sign up to see every guest that has ever appeared on this show.
Seth Nieman
Guest
Per SjΓΆfors
Guest
Josh Pollack
Guest
Stephan Liozu
Guest
Dr Markus Husemann-Kopetzky
Guest
Sheetal Chavan
Guest
Maciej Kraus
Guest
Alex Galkin
Guest
Melina Palmer
Guest
Ayon Bhattacharyya
Guest
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Frequently asked questions
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- What is #Pricing_Heroes?
<p><b>Pricing Heroes: The Best Retail Pricing Podcast for Practitioners and Executives</b><br> <br>Your go-to pricing podcast for transforming strategy, boosting margins, and leading with confidence.</p><p><br>Pricing Heroes is the leading retail pricing podcast for pricing practitioners and retail executives focused on building smarter strategies, protecting margins, and earning customer trust. Each month, we feature exclusive interviews, case studies, and practical insights to help you implement the most effective pricing strategies for todayβs retail environment.<br><br></p><p>Whether you're managing promotional calendars, navigating price perception, or scaling AI-powered pricing systems, Pricing Heroes offers the expert guidance and real-world perspective you need to lead with confidence.<br><br></p><p>π <b>Each episode includes:</b></p><p><br></p><p>- <b>Expert Interviews:</b> Candid conversations with top pricing professionals and retail innovators</p><p>- <b>Case Study Analysis:</b> Behind-the-scenes strategy breakdowns from across the industry</p><p>- <b>Actionable Takeaways:</b> Practical insights you can apply immediately in your organization</p><p><br>We explore the full landscape of pricing in retail β spanning e-commerce and in-store, global brands and regional players, and categories from fashion and grocery to electronics and beyond. Topics include:</p><p><br></p><p>- Innovative pricing technologies and emerging trends, like AI-powered pricing platforms</p><p>- Data-driven consumer behavior analysis</p><p>- Strategic solutions to complex pricing challenges</p><p>- Tactics to boost profit margins and market share</p><p>- Pricing topics making headline news</p><p>- Building and transforming pricing functions</p><p><br>Join a growing community of pricing professionals and industry leaders who tune into Pricing Heroes β the trusted pricing podcast for anyone shaping the future of retail strategy.</p><p><br></p><p>π New episodes drop the last week of every month.</p><p><br></p><p>π² Listen on Spotify, Apple Podcasts, Google Podcasts, or your favorite platform.</p><p><br></p><p>Sponsored by Competera β the leading pricing platform empowering retailers with AI-driven, customer-centric pricing solutions that maximize profitability while strengthening customer loyalty.</p> - How often does this podcast release new episodes?
This podcast updates bi-weekly.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
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