Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

No, this podcast does not typically feature guests.

Primal Shopper: Unlocking Shopper DNA to Power Your Marketing

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by Eric Bowe

18 episodes

Updated Daily

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Podcast Overview

The nature of shopping seems very random – like shopper journeys intertwined in a retail chaos. The reality is our shopping behaviors are quite orderly, consistent, and predictable. Shoppers have innate motivations driving their decision making – think of it like a Shopper DNA. Hosted by Eric Bowe, the author of Primal Shopper, this podcast focuses on the primal motivations driving our shopper behaviors and how to apply this knowledge to improve your marketing. The audience for this podcast are marketers, entrepreneurs, and anyone who is interested in why we shop the way we do.

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Publishing Since

12/10/2018

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Recent Episodes

July 21, 2020

Episode 18: COVID Shopping: Is this the Dark Ages or a Renaissance for shopper behaviors?

There is no doubt COVID has impacted our shopping. There are different factors affecting the way we shop from businesses being closed to lockdowns to self-quarantine due to health risks. Regardless of the reason, many shoppers are forced to try different channels and retailers to get what they need. For some it may feel like a shopping renaissance because they found new ways to shop, for others it may feel like the dark ages because they are forced to shop outside of their preferred state. Within grocery there has been a surge in Buy Online Pickup In Store (BOPIS) and delivery. Industry experts point to this surge as the future of retail and brands need to adopt or die. I don’t think it is that simple. In this podcast, I review at how COVID has impacted each Primal Shopper typology and whether the new shopping behaviors will persist past COVID or if shoppers will revert to their previous behaviors.

February 12, 2020

Episode 17: How the mind of Gen Z is key to unlocking success in today’s Scrollable Economy

Gen Z’s is barraged with 10,000 pieces of information every day. The deluge of information causes a Poverty of Attention and they have little patience for irrelevant information. In their world, information and ads are one second away getting swiped. This is the scrollable economy. Everyone has the control of their information feed and they can swipe it, skip it, or ignore it. The challenge for markers is how do you stop the swipe. In this podcast, I reveal research on what makes Gen Z’s mind work and why you should care. I will discuss how academics have been dealing with this Poverty of Attention for years, and what they recommend doing. Finally, I will talk about several solutions to stop the swipe of the Gen Z’er.

December 16, 2019

Episode 16: Three Questions defining the 2019 Holiday Shopper

We are in the midst of the holiday shopping season. To celebrate the holiday shopping season, I thought I would do a reprise of last year’s holiday episode (Fight, Flight or Buy. The impact of the Holiday Retail Season on your Shopper DNA) mashed up with several questions I found interesting for the 2019 shopping season. The questions come from several news articles and the holiday marketing barrage. My curiosity was piqued by several articles and made me wonder if it was hype or real. So, for this episode, I combined the holiday mindsets in my book with a few headlines and had some fun with it. To this end I discuss the following questions: <ul> <li>Are we at a cyber-tipping point for online holiday shopping? It seems like online shopping is dominating the marketing buzz, but is this hype or reality? I look at the current level of online shopping and project how quickly I believe online shopping will grow and why.</li> <li>Are holiday deals, Black Friday, and Cyber Monday just becoming seasonal white noise? This is an interesting shopper-centric topic. We are inundated with massive amounts of ads promising savings on our holiday shopping. However, if everyone is promising a deal, how effective is the marketing during the holiday season. Also, what is the impact if you do not offer a deal.</li> <li>So, is the shortened holiday shopping season affecting the timing of how we shop?Okay, the holiday shopping season between Thanksgiving and Christmas is six days shorter this year. You find articles in the press predicting shop-ageddon because of the reduced time. I discuss the impact (or not) of the shortened time period and which mindsets are affected.</li> </ul> I hope you enjoy the episode. Happy Holidays everyone!

18 total episodes available

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Frequently asked questions

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What is Primal Shopper: Unlocking Shopper DNA to Power Your Marketing?: The nature of shopping seems very random – like shopper journeys intertwined in a retail chaos. The reality is our shopping behaviors are quite orderly, consistent, and predictable. Shoppers have innate motivations driving their decision making – think of it like a Shopper DNA.

Hosted by Eric Bowe, the author of Primal Shopper, this podcast focuses on the primal motivations driving our shopper behaviors and how to apply this knowledge to improve your marketing.

The audience for this podcast are marketers, entrepreneurs, and anyone who is interested in why we shop the way we do.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: No, this podcast does not typically feature guests.

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