Prime Dealer Podcast
Claim This Podcastby Ralph Marcuccilli
Podcast Overview
<p>Prime Dealer Podcast</p><p>The inside story of building the largest privately held automotive group in America, one dealership at a time.</p><p>Prime Dealer Podcast pulls back the curtain on the Coleman Automotive Group and Prime Dealer Equity Fund as they execute an aggressive acquisition strategy to reach 40 dealership rooftops and beyond. Each episode features the operators, investors, dealership leaders, and industry partners who are making it happen in real time.</p><p>This isn't a polished corporate show. It's real conversations with the people on the ground. CEOs closing deals, GMs turning around stores that were bleeding money, COOs building the systems that scale, fund managers structuring investments, and the technicians, finance managers, and salespeople whose lives change when the right team walks through the door.</p><p>Whether you're an accredited investor exploring automotive as an alternative asset class, a dealership operator looking for the playbook that turns underperformers into profit centers, or an entrepreneur who wants to learn from people building something massive in real time, this podcast was made for you.</p><p>New episodes featuring Kyle Coleman (CEO, Coleman Automotive Group), Ralph Marcuccilli (Fund Manager, Prime Dealer Equity Fund), Jamie Langham (COO, Coleman Automotive Group), and rotating guests from across the automotive industry, private equity, and business leadership.</p><p>Learn more at <a target="_blank" rel="noopener noreferrer nofollow" href="https://primedealerfund.com">https://primedealerfund.com</a></p><p></p><p>Disclaimer:</p><p>This content is for informational purposes only and is not an offer to sell or solicitation to buy securities. Investing involves risk, including loss of principal. Available to accredited investors only via PPM. Prime Management Partners, LLC | Fort Wayne, IN</p>
Language
🇺🇲
Publishing Since
3/23/2026
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Recent Episodes
April 27, 2026
Social Media Doesn't Sell Cars
<p>Jami Langham, COO of Coleman Automotive Group, sits down with Kyra Kennedy, the company's social media and branding lead, for a conversation about why branding in the automotive industry is so much more than logos and colors.</p><p>Kyra came up through retail and the trailer industry before Jami brought her into automotive. In this episode she breaks down what she's learned managing branding across a rapidly growing dealership group, including one store that had a reputation for selling frame damage and airbag deployment vehicles under the previous ownership. She explains how social media becomes the frontline tool for rebuilding trust in communities where the old owners broke it.</p><p>Jami and Kyra talk about why social media doesn't sell cars directly but sells the people behind the cars, why community involvement is the most underrated form of branding a dealership can do, and how everything from sponsoring the local fireworks show to handing out candy at an Easter egg hunt creates the kind of connection that eventually puts someone in a seat across from your salesperson.</p><p>They also introduce the Coleman Car Queens, a new social media project highlighting women in the automotive industry. Jami shares her story of starting as a 5'3" manager surrounded by people a foot taller, how her signature heels became her personal brand, and why she has a soft spot for showing women what's possible in an industry most of them never consider. Kyra talks about how Jami believed in her before she believed in herself and why that kind of leadership is what makes Coleman different.</p><p>The episode covers how a salesperson should brand themselves from day one, why responding to a social media message within an hour matters more than the content itself, and why the algorithm rewards consistency and quality over volume. Jami also tells a story about cleaning up after a customer in the service lounge that proves no one in the organization is too good for any job.</p><p>Learn more and request the Private Placement Memorandum at <a target="_blank" rel="noopener noreferrer nofollow" href="https://primedealerfund.com">https://primedealerfund.com</a></p><p>Coleman Automotive Group, Prime Dealer Equity Fund, Fort Wayne IN</p><p>This content is for informational purposes only and is not an offer to sell or solicitation to buy securities. Investing involves risk, including loss of principal. Available to accredited investors only via PPM. Prime Management Partners, LLC | Fort Wayne, IN</p>
April 8, 2026
Why I Bet on This Fund
<p>Ralph Marcuccilli, Fund Manager of Prime Dealer Equity Fund, sits down with Jason, a Fort Wayne entrepreneur who retired in his 40s and became one of the fund's investors, for a candid conversation about why he wrote the check.</p><p>Jason grew up in Bluffton, where his family ran a farm and a stone quarry. After a buyout offer let him step back, he started looking for his next move. When Ralph brought him the Prime Dealer Equity Fund opportunity, Jason saw something he understood. It's like flipping houses, except almost no one has the ability to do it with car dealerships. That barrier to entry is exactly what makes the strategy work.</p><p>In this episode, Jason explains why the equity ownership structure caught his attention, why he trusts the Coleman Automotive team to execute, and why the speed of acquisitions over the first year convinced him the 40 rooftop goal isn't a pipe dream. He also shares his perspective on cryptocurrency, his long-term Bitcoin thesis, and what he looks for in any investment.</p><p>This is a rare look inside the fund from the investor side of the table. The questions a real accredited investor asked, the answers that earned his confidence, and the perspective of someone watching the partnership execute in real time.</p><p>Learn more and request the Private Placement Memorandum at <a target="_blank" rel="noopener noreferrer nofollow" href="https://primedealerfund.com">https://primedealerfund.com</a></p>
March 23, 2026
We're Building AI That Sells Cars for Us
<p>Ryan Coleman, Director of Operations at Coleman Automotive Group, sits down with Ralph Marcuccilli to talk about the technology and AI infrastructure powering one of the fastest-growing privately held automotive groups in the country.</p><p>Ryan breaks down what actually happens behind the scenes when Coleman acquires a new dealership every 90 days, the software migrations, the day-one execution, and how the team's finance experience lets them inject immediate equity into underperforming stores. Then the conversation goes somewhere most automotive podcasts never go. Ryan reveals the AI agent organization he's built inside Coleman. Autonomous agents that find market gaps, build landing pages, write and send emails, and manage their own sub-agents. He talks about replacing legacy dealership software, rolling out technician video inspections, building a custom CRM dashboard that the industry's top developers called the best they've ever seen, and why he believes Coleman will build its own CRM within five years.</p><p>This is the inside look at the tech stack behind the Road to 40.</p><p>Learn more and request the Private Placement Memorandum at <a target="_blank" rel="noopener noreferrer nofollow" href="https://primedealerfund.com">https://primedealerfund.com</a></p><p>Coleman Automotive Group — Spirit Lake, IA | Estherville, IA | Le Mars, IA | Warsaw, IN | Streetsboro, OH Prime Dealer Equity Fund — Fort Wayne, IN</p>
5 total episodes available
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- What is Prime Dealer Podcast?
<p>Prime Dealer Podcast</p><p>The inside story of building the largest privately held automotive group in America, one dealership at a time.</p><p>Prime Dealer Podcast pulls back the curtain on the Coleman Automotive Group and Prime Dealer Equity Fund as they execute an aggressive acquisition strategy to reach 40 dealership rooftops and beyond. Each episode features the operators, investors, dealership leaders, and industry partners who are making it happen in real time.</p><p>This isn't a polished corporate show. It's real conversations with the people on the ground. CEOs closing deals, GMs turning around stores that were bleeding money, COOs building the systems that scale, fund managers structuring investments, and the technicians, finance managers, and salespeople whose lives change when the right team walks through the door.</p><p>Whether you're an accredited investor exploring automotive as an alternative asset class, a dealership operator looking for the playbook that turns underperformers into profit centers, or an entrepreneur who wants to learn from people building something massive in real time, this podcast was made for you.</p><p>New episodes featuring Kyle Coleman (CEO, Coleman Automotive Group), Ralph Marcuccilli (Fund Manager, Prime Dealer Equity Fund), Jamie Langham (COO, Coleman Automotive Group), and rotating guests from across the automotive industry, private equity, and business leadership.</p><p>Learn more at <a target="_blank" rel="noopener noreferrer nofollow" href="https://primedealerfund.com">https://primedealerfund.com</a></p><p></p><p>Disclaimer:</p><p>This content is for informational purposes only and is not an offer to sell or solicitation to buy securities. Investing involves risk, including loss of principal. Available to accredited investors only via PPM. Prime Management Partners, LLC | Fort Wayne, IN</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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