A podcast for entrepreneurs who are looking to build & grow their startups. Avoid common traps & learn uncommon strategies & tactics from makers & doers of startup ecosystem. Prime Ventures is a early-stage venture fund which focuses on startups that not only need capital but also require mentoring to transform them into disruptive companies. We share a passion for working closely with entrepreneurs and enjoy sharing their journey in a high-frequency, interactive and fun environment.Read more about us at http://primevp.in
Prime Venture Partners Podcast
Claim This Podcastby Prime Venture Partners: Early Stage VC Fund
192 episodes
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Podcast Overview
A podcast for entrepreneurs who are looking to build & grow their startups. Avoid common traps & learn uncommon strategies & tactics from makers & doers of startup ecosystem. Prime Ventures is a early-stage venture fund which focuses on startups that not only need capital but also require mentoring to transform them into disruptive companies. We share a passion for working closely with entrepreneurs and enjoy sharing their journey in a high-frequency, interactive and fun environment.Read more about us at http://primevp.in
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Publishing Since
11/21/2019
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Recent Episodes
July 21, 2026
Global B2B GTM for Enterprises in the AI-first World
<p><strong>What You’ll Learn:</strong></p><p>00:00 Introduction</p><p>02:13 Why Marketing Owns Zero Board KPIs</p><p>08:54 There Is No Killer Marketing Campaign</p><p>15:41 Why Your First 10 Customers Matter More</p><p>24:16 The Biggest GTM Mistake Founders Make</p><p>33:48 How AI Is Changing Customer Discovery</p><p>43:11 Demand Generation Beats Chasing Leads</p><p>53:02 Why Value Wins Over Price</p><p>1:02:47 The New Rules of B2B Go-to-Market</p><p>1:11:26 Rapid Fire with Alon Waks</p><p>Rethink your B2B SaaS GTM strategy from pipeline to persona SpotDraft’s CMO Alon Waks shares the framework behind $100M raised and 450+ customers.</p><p>Ask a B2B founder about their killer marketing campaign and most will have an answer ready. Alon Waks will tell you that answer is wrong. There is no killer campaign. There is no one channel. And most of what founders think of as marketing is stuck in one-to-many land when it should be one-to-few.</p><p>That is where this conversation starts, and it does not slow down.</p><p>Alon is the CMO at SpotDraft, the AI-powered contract lifecycle management platform backed by Vertex, Qualcomm, Prosus, and P&G Invest, now serving customers across the US, UK, and APAC. In this episode with Prime Venture Partners, he opens up the playbook he actually runs day to day:</p><p>- How he defines persona versus segment (and why founders keep starting with the wrong one)</p><p>- What changes as a company moves from 0 to 1 to 10 to 100</p><p>- Why he thinks paid marketing has become a race to the bottom that most founders are still throwing money at.</p><p>He also opens up his playbook for B2B influencer marketing, an angle most CMOs will not talk about publicly. He explains why validation has quietly shifted away from Gartner and toward peer-to-peer conversations on Reddit, LinkedIn, and community forums. And for the Indian founders trying to crack the US, he lays out exactly which cities matter, what not to do on outbound, and when to make your first local hire.</p><p>Toward the end, Alon gets uncomfortably honest about what marketing actually owns on the board KPI list (spoiler: almost nothing) and why that changes everything about how you should measure your team.</p><p>If you are a founder, a marketer, or a CMO building a B2B SaaS GTM strategy from scratch, this is the one to bookmark.</p><p><strong>Connect:</strong></p><p>Alon Waks on LinkedIn:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2JWM1pFb1V4TlptX1BTX3BCWWVvd1VfN24xd3xBQ3Jtc0tsT1FfcC1RS3FlRjU4ZTJDOVpROTdhclNvd3V3SzhSME83cGpSc0g5R3ZVSzN6OVhrcWQwUFBmcUZ5Rk0tSEtNaHA5Uks4UU95c3I0TUdOdmsxWFNxcUZFaVJib2U1Q2hwQ2FXYjJVSkh1QkVTQkllNA&q=https%3A%2F%2Fnl.linkedin.com%2Fin%2Futhamks&v=XkbI0M-t0hs" rel="noopener noreferrer" target="_blank"> </a>https://www.linkedin.com/in/alonwaks/</p><p>Spotdraft:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa1Q5VGZ6MVMxeW9aX0k0YWpTelVtRjh4U1lMQXxBQ3Jtc0tuSEhCNTFlOVk4STZsdm1NRENScjJMRDZUel94b3JEZGpkWjNadl82ZUNkOWF3aWhqS0VPTEFGNEFWZWFibnR0ZkRZWmdzZUFzUzBKLVphc2N6MHFSeU1zRW5Pc1hONjRhM2NFM01rNkljcmR2MTNrOA&q=https%3A%2F%2Fwww.captainfresh.in%2F&v=XkbI0M-t0hs" rel="noopener noreferrer" target="_blank"> </a>https://www.spotdraft.com/</p><p>Prime Venture Partners: https://www.primevp.in/</p><p>Jerome Manuel on LinkedIn:<a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3RkbmduZWxkcGlEUnB3V0MzRkhmR1F5N3Rid3xBQ3Jtc0tsUy1LVV9UUkJWZWVtak55M0pkd2FzMzhlTnlGZk5fMXlyV0tlMVFEaldxNm1sNWVTVGVidFZTY2Rtc3hoaXE4NWFJSW9Wd0c3VTQzQ21CZ1FaR3NUQ3JTLWNBQlNTOWhMZGVpcTVpbW55cHpLTDI3UQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fbala-srinivasa-454646%2F&v=XkbI0M-t0hs" rel="noopener noreferrer" target="_blank"> </a>https://www.linkedin.com/in/jeromermanuel/</p><p><strong>About Prime Venture Partners:</strong></p><p>Prime Venture Partners is an early-stage venture capital firm partnering with exceptional founders building category-defining companies from India.</p><p>#GoToMarket #B2BMarketing</p>
June 23, 2026
Six Times They Almost Shut Down; Today It Makes ₹60 Crore Every Month | Akshayakalpa CEO - Shashi Kumar
<p>Akshayakalpa is known as India’s first certified organic dairy enterprise. But in this conversation, Shashi Kumar makes it clear that the deeper story has always been farming.</p><p>In this episode of the Prime Venture Partners Podcast, Jerome Manuel speaks with Shashi Kumar, Founder & CEO of Akshayakalpa, about building at the farm level for 16 years, far away from the usual startup playbook of fast growth, quick scale and easy metrics.</p><p>Akshayakalpa began with dairy because farmers needed reliable cash flow. Once that started working, the model expanded into animal care, soil management, manure-making, beekeeping, backyard poultry and diversified farms.</p><p>Today, Akshayakalpa is a profitable ₹60-crore-a-month business working with 2,800 farmers, including 1,200 women farmers. Last financial year, the average monthly payout to each farming family was ₹1.28 lakh.</p><p>The conversation explores:</p><p>• Why Akshayakalpa raised no institutional money for 9 years</p><p>• Why Shashi refused to sell investors a hypergrowth story</p><p>• How Nithin Kamath invested ₹5 crore in 5 days during the pandemic</p><p>• Why 27 people took equity in the company when it was struggling</p><p>• Why each cluster takes nearly 7 years to build</p><p>• How 2,800 farmers produce what would conventionally need nearly 100,000 farmers</p><p>• Why 45,000 customers visited Akshayakalpa farms</p><p>• Why premium pricing is a value play</p><p>• What founders can learn from building with patience and truth</p><p>For founders building in India, this episode is a reminder that every great company does not have to be built by chasing the fastest story.</p><p>Some are built by saying the harder thing early, and still finding the right people to believe in it.</p><p>Episode Timestamps</p><p>00:00 - Introduction</p><p>00:38 - What Akshayakalpa is really building</p><p>02:06 - Why young people are moving away from farming</p><p>10:17 - Making farming economically viable again</p><p>15:37 - Scaling through role models, clusters and culture</p><p>32:16 - Why Akshayakalpa started with dairy</p><p>39:13 - The first 9 years: struggle, frugality and survival</p><p>46:02 - Building customer trust through farm visits</p><p>48:09 - Why premium pricing is a value play</p><p>51:08 - Organic food and the challenge of fundraising in farming</p><p>1:15:42 - Investor expectations, Nithin Kamath and long-term capital</p><p>1:18:10 - What still keeps Shashi up at night</p><p>Subscribe to the Prime Venture Partners Podcast for more conversations with founders building enduring companies in India.</p><p>#AgriCapital #FarmEconomics #FoodSystems</p><p></p>
June 7, 2026
How are Indians investing ? Angel One CEO on SIPs, ETFs, AI and wealth creation
<p>India’s UPI moment changed how money moves.</p><p>But that may only be the first chapter.</p><p>As millions of Indians become comfortable with digital payments, a bigger question is beginning to emerge: how will they save, invest, and build wealth over the next decade?</p><p>In this episode of the Prime Venture Partners Podcast, Amit Somani speaks with Ambarish Kenghe, CEO of Angel One, about India’s shift from payment adoption to wealth creation.</p><p>From his journey across Google, Myntra, Google Pay, and Angel One, Ambarish has seen India’s digital consumer evolve up close. In this conversation, he talks about what changed after Aadhaar, Jio and UPI, why Indian consumers remain deeply value conscious, how SIPs are becoming a default investing habit, and where the next wave of fintech opportunities may come from.</p><p>The conversation also explores:</p><p>• Why 2015 became a turning point for India’s digital economy</p><p>• How UPI changed everyday money movement for consumers and merchants</p><p>• Why India’s wealth creation story still has massive headroom</p><p>• What is driving SIP adoption among new investors</p><p>• How AI could create a personal CFO or family office like experience for more Indians</p><p>• How Angel One is using AI across products, operations and customer education</p><p>• Why learning, unlearning and ownership matter when building teams</p><p>For founders building in fintech, wealth tech, AI, or consumer products in India, this episode offers a sharp view of where the market has been and where it may be headed next.</p><p>👉 Subscribe to the Prime Venture Partners Podcast for more conversations from India’s startup ecosystem.</p><p><strong>Episode Timestamps</strong></p><p>00:00 - Introduction</p><p>02:22 - Why AK came back to India in 2015 after 18 years in Silicon Valley</p><p>06:26 - The ₹25 checkbox that Myntra shut down in two hours</p><p>09:41 - What UPI changed beyond transaction volumes</p><p>11:04 - The Google chef who used to get looted walking home with cash</p><p>13:12 - India now has million dollar millionaires. What does that mean for wealth creation.</p><p>15:57 - Where Indian retail wealth actually sits: 50% real estate, 15% gold, 15% FDs</p><p>16:37 - Equity investing at 5 to 8% in India versus 44 to 45% in the US</p><p>17:13 - Only 5% of Angel One users trade F&O exclusively</p><p>21:15 - The real opportunity for founders building in India's wealth space</p><p>27:30 - The family office for everyone and what agentic AI could make possible</p><p>29:35 - How Angel One is using AI today with Ask Angel</p><p>35:10 - What AK looks for when hiring: learn, unlearn, ownership</p><p>40:58 - The Indian founder worth a billion dollars who spends every Saturday on AI</p>
192 total episodes available
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