Primitive Mindset is a podcast exploring the mental models, habits and experiences the help ordinary people achieve extraordinary things. Through conversations with people with military experiences, endurance athletes and business high performers, we uncover practical lessons in resilience, discipline, purpose and mindset that listeners can apply to their own lives
Further information on coaching, talks and podcast:
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E4: Mindset of an Olympic Champion: Alistair Brownlee
Exploring the journey and mentality of Alistair Brownlee, triathlon legend.
Today, we dive deep into the mindset of Alistair Brownlee, a name synonymous with endurance and excellence in triathlon. As the only athlete in history to win two individual Olympic triathlon titles, Alistair's journey is as much about his mental resilience as it is about his physical prowess.
This episode is sponsored by truefuels. For 25% off truefuels products please visit truefuels.com (http://truefuels.com) and use discount code PM25 at the checkout.
12 Sept 2026
E3: What It Takes to Become World-Class — Ruth Astle
What does it take to become a professional Ironman triathlete — and what happens when your body stops performing?
In this episode of Primitive Mindset, I sit down with professional Ironman triathlete Ruth Astle to discuss her journey from balancing a demanding career with training to becoming an Ironman World Champion as an amateur, winning multiple Ironman races as a professional, and finishing 5th at the Ironman World Championships.
We explore the highs and lows of elite endurance sport, including health challenges, injury, setbacks, resilience, and the mental battle when your body won't do what you want it to.
A conversation about ambition, discipline, resilience and the pursuit of high performance.
Further information on coaching, talks and podcast:
(https://msha.ke/charliebellcoaching#about-4)https://msha.ke/charliebellcoaching#about-4 (https://msha.ke/charliebellcoaching#about-4)
Follow for updates:
(https://www.instagram.com/bell_charlie)https://www.instagram.com/bell_charlie (https://www.instagram.com/bell_charlie)
7 Sept 2026
E2: What Doesn’t Break You: The Making of Resilience
What does it really take to become resilient?
Ash Alexander-Cooper has lived through experiences that would break many people. From childhood abuse whilst being an exceptionally high performer in music and sport, to a 28-year military career and 84 months on operations - being shot, blown up and losing countless friends, Ash has faced adversity at almost every level. Alongside this, he navigated divorce and the painful separation from his daughter.
In this powerful conversation, Ash shares what he has learned about resilience, how we can develop it, and why resilience isn’t something we’re simply born with, it’s something we can build.
Ash is the author of The Mindful Soldier. All proceeds from the book go to military charities.
Link for book:
(https://ashalexcooper.com/)https://ashalexcooper.com/ (https://ashalexcooper.com/)
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Further information on coaching, talks and podcast:
(https://msha.ke/charliebellcoaching#about-4)https://msha.ke/charliebellcoaching#about-4 (https://msha.ke/charliebellcoaching#about-4)
Follow for updates:
(https://www.instagram.com/bell_charlie)https://www.instagram.com/bell_charlie (https://www.instagram.com/bell_charlie)
7 Aug 2026
E1: After the Bullet: A Mindset for Recovery
Vince Hockley shares his incredible journey from joining the military to facing life-threatening combat situations and the aftermath of his injuries after being shot in an ambush in Afghanistan. We dig into his remarkable resilience and mindset during his recovery.
Further information on coaching, talks and podcast:
https://msha.ke/charliebellcoaching#about-4 (https://msha.ke/charliebellcoaching#about-4)
Follow for updates:
https://www.instagram.com/bell_charlie (https://www.instagram.com/bell_charlie)
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