Print Matters gives you business advice and insights from some of the print industry’s most engaging experts. Drawing on the themes and Make It Mantras from Canon’s Insight Report, our hosts Jo Lloyd and Jacky Hobson guide you through the opportunities and challenges of the printing world with the industry’s leading voices. Learn what’s hot in printing right now, what customers need from a print service provider today, and how you can expand your value propositions to foster additional revenue streams. Discover how digital print capabilities are evolving and why print is a powerful tool that should be in every marketer’s kit.
Improving consumer perceptions of physical print, with Jonathan Tame
Tackling the negative perception of physical print in a digitally-focused world can be challenging. But one campaign aims to change that – through evidence, research and providing consumers with the right information. This episode of Print Matters – A Canon Podcast sees host Jacky Hobson speak to Two Sides' Jonathan Tame about the dangers of misinformation about print, the impact of ‘greenwashing’ and why print has an important role to play in successful, sustainable marketing.
12 Jun 2023
Standing out from the crowd in creative print, with Jason Moir
Finding ways to evolve and grow a print business in an increasingly digitally-focused world can be challenging. But providing fast, high-quality solutions to the issues faced by your customers can be a great way to go above and beyond – and build up the reputation of your business. This episode of Print Matters – A Canon Podcast sees host Jacky Hobson speak to XIC’s ‘Ideas Man’, Jason Moir, about how providing design, project management and other creative services that your custo...
2 May 2023
Finding and keeping print talent with Neil Hoban
Post-COVID, businesses have faced a perfect storm of spiralling costs, supply chain problems and energy prices. And for print companies, that means it’s more important than ever to find and hold onto talented employees who are passionate about the opportunities available in print. This episode of Print Matters – A Canon Podcast sees co-host Jacky Hobson speak to CustomerKNECT’s Financial and Commercial Director, Neil Hoban, about the wide variety of roles available in print companies, what ki...
13 Mar 2023
Driving direct mail, with Amy Rodgers
In the era of TikTok advertising, influencer campaigns, and artificial intelligence, traditional marketing media can often be looked down upon. But WARC Creative’s recent report says there’s still a prominent place for print media in marketing strategies. This episode of Print Matters – A Canon Podcast sees co-host Jacky Hobson speak to WARC Creative’s Head of Content, Amy Rodgers, about the wealth of opportunities direct mail can bring – and why printers should consider keeping direct ...
18 Nov 2022
Printing on plastic, with Kath Doran
Did you know that 90% of library cards in the UK are printed by a century-old business called Spectrum Print & Plastics? But that’s not all this veteran print and print finishing company does. This episode of Print Matters – A Canon Podcast sees co-host Jo Lloyd speaking to Spectrum’s Managing Director, Kath Doran, about the huge changes in the print sector during recent decades – and why the current approach sustainable printing needs a rethink. The focus of this episode is on increa...
31 Oct 2022
The future of print in the EU, with Beatrice Klose
Beatrice Klose, Secretary General of EU-wide graphic trade association Intergraf, knows all too well how long the EU takes to finalise laws – and why a strong and consistent voice in Brussels is so crucial for the print sector. In this instalment of Print Matters – A Canon Podcast, co-host Jacky Hobson speaks to Beatrice to find out how the print industry influences EU decision making, and why paper supply and recruitment are troubling print businesses following the pandemic. The episode ...
10 Oct 2022
You can’t stop door drop, with Mark Davies
Has GDPR shrunk your database? Worried your digital marketing reach is not what it once was? Door drop marketing could be the antidote. Co-host Jacky Hobson speaks to Mark Davies, Managing Director of Whistl Doordrop Media, to explore why door drop marketing is on the front foot, how regulation has levelled the playing field between print and digital and how the advertising industry can get set up for print’s new golden age. This instalment focuses on being confident, which is one of the ...
20 Sept 2022
Benefits of joining the IPIA, with Brendan Perring
In this episode of Print Matters – A Canon Podcast, co-hostJo Lloyd speaks to Brendan Perring, General Manager at the IPIA (Independent Print Industries Association) to explore what the IPIA actually does for its members as well as his hot takes on the print industry at large. According to Brendan, being part of the IPIA has three key benefits for members: 1) Training, marketing and other educational resources 2) Cost savings on everything from website design to credit checking 3) ...
22 Aug 2022
Inspiring Print Innovation, with Jos Steutelings
Could the print industry in the Benelux region provide a blueprint for success elsewhere? In this episode, Jo Lloyd catches up with Jos Steutelings, Managing Director of VIGC, on the current state of play for the print industry in the Benelux region and the innovations that have been drawing attention. Now lockdown measures have eased and the search is on for new opportunities. A surprising amount of focus has been put on workflow automation and process enhancement over the past 12 mo...
27 Jun 2022
Thriving through change, with Tom Cheesewright
Change, it’s said, is the only constant. And change is an area with which acclaimed author and applied futurist Tom Cheesewright is particularly familiar. He splits his time between future gazing, making predictions about what will impact business and society next, and applying those predictions to his consultative practice. Organisations ask Tom what they should be excited about, where they might need to proceed with caution, and how best to prepare for the coming months and years. ...
6 Jun 2022
Get confident about print, with Ulbe Jelluma
Is print media dead? Not in the slightest. So where are its ambassadors? In this episode, Jacky Hobson discusses the potential impact of Canon’s Insight report on print’s perception gap with consultant Ulbe Jelluma. He uses compelling statistics and evidence for the tactile, sensorial impact of print on paper to make an impassioned argument for the next era of print marketing. As a marketing and advertising specialist with a long-term focus on the effectiveness of marketing sp...
16 May 2022
Print’s digital transformation, with Stefano Biondi
Print is not only alive and kicking, it’s evolving. Paper already offers a trusted medium proven to speed up users’ purchasing decisions, but with new technologies that allow digital journeys to be embedded directly into static print assets, the game is changing. The most obvious example of where paper meets digital is QR codes. But have you heard of visual commerce? That’s just one of the subjects tackled by Stefano Biondi, co-founder and director of Phuzion Media, in this episode’s ...
25 Apr 2022
Print’s new big data opportunity, with Chris Dawson
How can PSPs get more involved with data and personalisation? What are the barriers to doing so and what do printers have to do to get round them? Where do you start? For many PSPs, working with data may be uncharted waters. But having access to the right data is the key to creating multi-channel, personalised campaigns that span print and digital effectively. In this episode, Jacky Hobson speaks with Chris Dawson from Databroker, an organisation that provides B2B sales ...
4 Apr 2022
Proving print’s value to marketers, with Sarah Burns
Canon’s Insight Report found that brands and agencies continue to set aside significant budget for print marketing materials. But with buyers wanting more input from printers, and younger marketers being less exposed to printed media, the onus is on print service providers to be creative, proactive, and more vocal than ever when it comes to the possibilities and power of print. In this episode of Print Matters, Jacky Hobson talks with Sarah Burns, Head of Media Solutions at media cons...
24 Feb 2022
Why consultancy is key in printing, with Rupert Smith
What does added value mean for a print service provider? And why does it matter? That’s one of the themes Rupert Smith, CEO of Halstan, tackles with Jo Lloyd in this episode of Print Matters. Over 100 years ago, Rupert's great-grandfather founded the business that would become an acclaimed international book printer and binder. Today, Rupert has a vision for the company that would have been unimaginable even a few years ago. The introduction of social media marketing campaigns in 2020...
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