We, Weber and Michiels engage in thoughtful exploration of pertinent topics within the creative graphic arts and Printing industry... Tune in, join the conversation and let’s uncover the endless possibilities and the unmatched value of #Print in all its vibrant dimensions.

PrintIsBack Podcast
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Podcast Overview
We, Weber and Michiels engage in thoughtful exploration of pertinent topics within the creative graphic arts and Printing industry... Tune in, join the conversation and let’s uncover the endless possibilities and the unmatched value of #Print in all its vibrant dimensions.
Language
🇺🇲
Publishing Since
4/28/2025
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Recent Episodes

May 14, 2026
📲 Episode 20bonus • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴: 19 min.
<p>Episode 20b • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 : 19 min.</p><p><br></p><p><strong>Agentic print buying is around the corner</strong>. We came back from BOPE26 - the Benelux Online Print Event - inspired. </p><p>To understand what it actually means for our industry, we built a working proof of concept. Here's what we learned. </p><p>• 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 </p><p><strong>*Disclamer ! </strong>- offline Demo pricing only - not indicative of actual market rates.</p><p>Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on <strong>TRUST</strong>, compliance, and real-time data. </p><p>For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner.</p><p>Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence. </p><p>While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world. </p><p>The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months.</p><p><br></p><p>💬 Working on this? Thinking about it? Not convinced yet? </p><p>Tag someone who needs to hear this! - This conversation is just getting started.</p><p>© Weber&Michiels<br></p>

May 14, 2026
🎥 Episode 20 • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝗔𝗜 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝘁𝗵𝗮𝘁 𝗮𝗿𝗲 𝘀𝗵𝗮𝗸𝗶𝗻𝗴 𝘂𝗽 𝘁𝗵𝗲 𝗽𝗿𝗶𝗻𝘁𝗶𝗻𝗴 𝘄𝗼𝗿𝗹𝗱.
<p><strong>Agentic print buying is around the corner</strong>. We came back from BOPE26 - the Benelux Online Print Event - inspired. </p><p>To understand what it actually means for our industry, we built a working proof of concept. Here's what we learned. </p><p>#PRINTisback podcast - Episode 20</p><ul><li>𝘍𝘶𝘭𝘭 𝘦𝘱𝘪𝘴𝘰𝘥𝘦</li></ul><p><strong>*Disclamer ! </strong>- offline Demo pricing only - not indicative of actual market rates.</p><p>Our Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on <strong>TRUST</strong>, compliance, and real-time data. </p><p>For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner.</p><p>Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence. </p><p>While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world. </p><p><strong>The time to prepare is now</strong>, as this future is expected to materialize within the next 12 to 24 months.</p><p>💬 Working on this? Thinking about it? Not convinced yet? </p><p>Tag someone who needs to hear this! - This conversation is just getting started.</p><p>©Weber&Michiels</p>

March 19, 2026
🎥 The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.
<p>🎥<strong> The New Print Reality - with Gee Ranasinha on Authenticity, Print Marketing and navigating today’s Challenges.</strong></p><p>Most print companies are losing relevance in a digitalized world - but the secret to standing out again isn’t technology, it’s Marketing & Data.</p><p>In this eye-opening conversation, Gee Ranasinha, CEO of Kexino Agency, exposes how print businesses are underutilizing their most persuasive, tactile assets and urges a fundamental shift in marketing mindset.</p><p><br></p><p>Time is precious - and in a crowded marketplace, failure to adapt can mean extinction. This episode is perfect for print industry leaders, marketing professionals, and anyone eager to unlock print’s true potential amid rapid technological change.</p><p>We break down:</p><ul><li>Why print industry marketing is often technology-driven but not customer-driven</li><li>Practical strategies to elevate print from commodity to value-added service</li><li>How to leverage AI intelligently without sabotaging manual workflows</li><li>The importance of understanding your target audience’s fears, motivations, and future needs</li><li>The role of personalized versus individual print in sustainability and differentiation</li></ul>
23 total episodes available
Recent guests on PrintIsBack Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Zoe Truchy
Guest
Jacques Michiels
Guest
Andreas Weber
Guest
Guy BIBI
Guest
Frank Siegel
Guest
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Frequently asked questions
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- What is PrintIsBack Podcast?
- How often does this podcast release new episodes?
This podcast updates daily.
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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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