PrintIsBack Podcast

About PrintIsBack Podcast

We, Weber and Michiels engage in thoughtful exploration of pertinent topics within the creative graphic arts and Printing industry... Tune in, join the conversation and let’s uncover the endless possibilities and the unmatched value of #Print in all its vibrant dimensions.

Publisher

Weber and Michiels

Category

news

Language

en

Explicit

No

First episode

28 Apr 2025

Latest episode

30 Sept 2026

Latest episodes

25 episodes in the feed.

1. 

   30 Sept 2026

   🎙️Episode 22 - Why Print is Back using Modern Variable Data Printing (mVDP) - an indepth conversation with Jacob Aizikowitz.

   Why Print is Back - using Modern Variable Data Printing (mVDP) - an indepth conversation with Jacob Aizikowitz. Effectiveness over Efficiency and agentic commerce. About hyperpersonalisation and its possibilities deploying Modern Variable Data Printing (mVDP). • Efficiency vs. Effectiveness Industry obsesses over workflow automation (efficiency) but often produces commodity output The true goal: produce effective content efficiently - not just automate poor output faster. The conversation centres on Modern Variable Data Printing (mVDP) — specifically the distinction between traditional/transactional standard VDP and “Modern VDP” and its untapped potential in direct mail, personalized print and the many opportunities for the broader print industry. Print Must Play by Digital’s Rules The discussion reveals a vital truth: as the boundaries between digital and print blur, the latter must innovate to stay relevant. Creativity, relevance, and effectiveness are no longer optional; they are imperative for success in today’s media landscape.

2. 

   18 Sept 2026

   🎥 Episode 21 - mit Peter Sodoma & Christian Handler (ÖVDM - 𝗗𝗶𝗲 𝗗𝗿𝘂𝗰𝗸𝗯𝗿𝗮𝗻𝗰𝗵𝗲 𝘇𝘄𝗶𝘀𝗰𝗵𝗲𝗻 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻, 𝗡𝗮𝗰𝗵𝗵𝗮𝗹𝘁𝗶𝗴𝗸𝗲𝗶𝘁 𝘂𝗻𝗱 𝗞𝗜.

   Exploring the Vibrant World of Printing in Austria - mit Peter Sodoma & Christian Handler  (ÖVDM - Verband Druck Medien Österreich) - 𝗗𝗶𝗲 𝗗𝗿𝘂𝗰𝗸𝗯𝗿𝗮𝗻𝗰𝗵𝗲 𝘇𝘄𝗶𝘀𝗰𝗵𝗲𝗻 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻, 𝗡𝗮𝗰𝗵𝗵𝗮𝗹𝘁𝗶𝗴𝗸𝗲𝗶𝘁 𝘂𝗻𝗱 𝗞𝗜. German spoken, translations available in your app of choice - Peter Sodoma: > „Unser Ziel ist es, den österreichischen Verband (ÖVDM) auf eine serviceorientierte Basis zu stellen und als Katalysator für die Branche zu fungieren.“ Christian Handler: > „Jede Region in Österreich hat ihren ganz eigenen Charakter, und wir müssen auf ihre spezifischen Bedürfnisse eingehen.“ The episode reveals how the printing industry is adapting to modern challenges while maintaining its rich heritage, blending tradition with innovation for a sustainable future. Peter Sodoma; > “We aim to position the Austrian association (ÖVDM) on service-oriented foundations, acting as a catalyst for the industry.” Christian Handler; > “Every region in Austria has its unique flavor, and we must cater to their specific needs.” As we reflect on these insights, it’s clear that the printing world in Austria is vibrant and full of potential. To delve deeper into these topics and hear more from our guests, listen to the full episode of Print is Back Podcast.

3. 

   14 May 2026

   📲 Episode 20bonus • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴: 19 min.

   Episode 20b • 𝗣𝗿𝗶𝗻𝘁 𝗥𝗲𝗱𝗲𝗳𝗶𝗻𝗲𝗱 • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 : 19 min. Agentic print buying is around the corner. We came back from BOPE26 - the Benelux Online Print Event - inspired. To understand what it actually means for our industry, we built a working proof of concept.  Here's what we learned. • 𝘚𝘦𝘤𝘵𝘪𝘰𝘯 𝘔𝘝𝘗 𝘗𝘳𝘪𝘯𝘵 𝘊𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘈𝘨𝘦𝘯𝘵 — 𝘏𝘰𝘸 𝘐𝘵 𝘞𝘰𝘳𝘬𝘴 *Disclamer ! - offline Demo pricing only - not indicative of actual market rates. Key takeaways : The print industry is on the verge of a paradigm shift driven by agentic AI, which will dismantle the "silos" separating it from the integrated digital commerce world. The traditional sales model is set to be replaced by a fully automated marketplace where AI assistants make purchasing decisions, based on TRUST, compliance, and real-time data. For print businesses, this is a pivotal moment that demands a strategic commitment to becoming a transparent, trusted, and digitally accessible partner. Failing to invest in the data structure and API infrastructure to become "queryable" risks obsolescence. While challenging, this evolution presents a powerful opportunity to redefine print's value, enhance efficiency, and prove its indispensable role in a digital-first world. The time to prepare is now, as this future is expected to materialize within the next 12 to 24 months. 💬 Working on this? Thinking about it? Not convinced yet? Tag someone who needs to hear this! - This conversation is just getting started. © Weber&Michiels

Who has been a guest on PrintIsBack Podcast

Names identified in recent episode analyses. Showing up to five guests.

• Zoe Truchy
• Jacques Michiels
• Andreas Weber
• Guy BIBI
• Frank Siegel

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 21 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

30

Social presence

0

YouTube

0

Engagement

32

Contact PrintIsBack Podcast

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.