About Priority Pursuit - Marketing Guiding Statements
A podcast dedicated to helping small business owners define, maintain, and pursue both their business and personal priorities so they can build lives and businesses they love.
7. How to Write Your Small Business's Sales Script
We're bringing you the final part of our marketing guiding statement series, and we're tackling one of the most important elements of marketing: your sales script. But don't worry, we're not here to turn you into a pushy salesman. Instead, we want to show you how to create a sales script that feels like a natural conversation and helps you build a relationship with your customers. In this episode, we're going to share some awesome tips on creating a sales script. And, because we want to make...
7 Mar 2023
6. How to Determine Your Small Business’s “Why”
Your "why" statement is like the beating heart of your business, pumping life and purpose into everything you do. It's more than just a catchy slogan or mission statement; it's the driving force behind your products, your team, and your customer relationships. But how do you actually determine your business's "why?" That's exactly what we'll be exploring in the sixth part of our marketing guiding statement series. By discovering your "why," you'll develop a clear and impactful guidin...
6 Mar 2023
5. How to Write Your Small Business's Story Pitch
Have you ever felt like your brand's story is lacking that extra "oomph" that sets it apart from the competition? Maybe you've been asked about your business's story and found yourself at a loss for words. It's not uncommon for entrepreneurs to neglect the importance of creating a captivating narrative for their brand. Though it can be a daunting task, crafting a compelling brand story is a crucial step in forming a deeper connection with your customers. This is where the story pitch ...
5 Mar 2023
4. How to Write Your One Liner
Think about it: how many times have you been asked, "What do you do?” or “Tell me about your business?” And how many times have you fumbled around trying to come up with an answer that makes sense and captures people's attention? With a powerful one-liner, you'll never have to worry about that again. We're excited for part four of our marketing guiding statement series, where we'll break down everything you need to know about crafting a powerful one-liner. We'll define what it is, explain wh...
4 Mar 2023
3. How to Develop Your Brand’s Talking Points
If you've been following along with our marketing guiding statements series, you know that defining your target audience is crucial to crafting effective marketing messaging. But now it's time to give your brand a voice and personality with some killer talking points. Talking points are basically the building blocks of a good story. And stories are one of the best ways to grab someone's attention and make them remember something. In today's episode, we've got seven talking points that will ma...
3 Mar 2023
2. How to Identify & Understand Your Audience
We know how passionate you are about your products or services, but sometimes it's easy to fall into the trap of making yourself the center of your brand's story. The truth is, if you want to make sales and connect with your target audience, you need to put your customers and their needs at the center of your brand's story. That's why we're excited to bring you part two of our marketing guiding statement series. In this episode, we're going to get into the nitty-gritty of identifying and rea...
2 Mar 2023
1. The First Step of Strategic Marketing
We've been away for a bit, but we're back with a bang and some exciting news: we're now a Treefrog Marketing podcast! It's an exciting new chapter for us, and we're ready to take things to the next level. To kick off our new partnership, we have an absolute powerhouse joining us as co-host—the one and only Kelly Rice, owner of Treefrog Marketing. We're thrilled to have her on board and can't wait for you to soak up all her marketing knowledge. In this episode, we're starting with the ...
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