Chris Hogan, founder of MeMedia Marketing Agency shares media facts and entrepreneurial stories to keep you up to date on current business trends in the online marketing arena.
PROACTIVE Podcast with Chris Hogan
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170 episodes
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Podcast Overview
Chris Hogan, founder of MeMedia Marketing Agency shares media facts and entrepreneurial stories to keep you up to date on current business trends in the online marketing arena.
Language
🇺🇲
Publishing Since
12/17/2019
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Recent Episodes
February 1, 2026
Daniel Willis & Chris Hogan on Marketing Agency Life, AI & Mental Health
<p>Chris Hogan sits down with Daniel Willis, Chairman and CEO of Claxon agency, to tackle the real challenges facing agencies today—from shrinking budgets to the AI revolution.</p><p></p><p><b>The State of Agency Land</b></p><p>Dan doesn't sugarcoat it: times are tough. Marketing budgets have shrunk to 30-40% of what they were just two years ago, yet boards still expect the same level of growth. The result? Agencies are doing more work for less money, margins are being squeezed, and more agencies are closing their doors than he's seen in his seven years in the industry.</p><p></p><p><b>AI: Threat or Opportunity?</b></p><p>Both Chris and Dan believe AI is a game-changer, but not in the way many fear. Dan's philosophy is simple: "AI won't replace agencies, but agencies that use AI will replace agencies that don't." The key? Let humans do the creative thinking and ideation, then use AI as a tool to execute those ideas more efficiently. Claxon has been using AI to create campaigns for $20-30K that would've cost $80-150K traditionally—properly democratising high-quality creative work.</p><p></p><p><b>Beyond the Business: Wisdom for Founders</b></p><p>The conversation goes deep into what it takes to scale successfully:</p><p></p><ul><li><b>Advisory boards over business coaches</b>: Dan's not shy about his views here—he reckons most business coaches are a waste of money. Instead, he strongly advocates for building an advisory board of experienced people who genuinely want to give back. Claxon had a six-person advisory board when it had only four staff.<br></li><li><b>Mental health matters</b>: Both blokes open up about their struggles. Dan shares his battle with severe anxiety and panic attacks that led to some dark times, whilst Chris talks about his own challenges with depression. Their message? Sort your mental health first, because without it, nothing else matters.<br></li><li><b>The power of silence</b>: Dan champions taking time away from constant input—no podcasts, no music, just thinking time. Like fasting gives your body time to heal, mental quiet time lets your brain solve problems it couldn't tackle when distracted.<br></li><li><b>Knowing your strengths</b>: Dan's candid about not being the best operator—his strengths are relationships, vision, and commercial strategy. The lesson? Hire people who are brilliant at what you're not.<br></li></ul><p><b>The Bottom Line</b></p><p>Despite the challenges, both Chris and Dan reckon it's an incredibly exciting time to be in the agency game. Good humans and great agencies are more important now than ever. The key is embracing change, using AI as a tool (not a replacement), and, most importantly, doing it together rather than competing.</p><p></p><p>Agencies aren't going anywhere—they're just evolving.</p>
March 13, 2024
One Page Strategy and How it’s Implemented in Your Organisation | Proactive Podcast Episode 145
In My Book Building Brands on Purpose I described the fundamentals of creating a PROACTIVE marketing strategy. Since releasing this methodology to the world in 2021 I have discovered important improvements which help keep organisations on the same page, speaking the language of the board, c-suite and the marketing team. Keeping this vision and purpose front of mind, simple to understand and speaking the same language between departments and levels of seniority couldn’t be more important which was the problem I saw years ago and now have improved and implemented these changes through consistent pressure testing and innovation of the PROACTIVE methodology. This latest series of videos supersedes the first edition of the book where I describe how the proactive marketing methodology helps you chunk down your strategy into different stages and bring it together into one simple to understand one page PROACTIVE strategy.
March 11, 2024
Cyber Security with Mike Ouwerkerk | Proactive Podcast Episode 144
Chris sits down with cyber security expert Mike Ouwerkerk to discuss how to best protect your data online.
170 total episodes available
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- What is PROACTIVE Podcast with Chris Hogan?
- How often does this podcast release new episodes?
This podcast updates inactive.
- Where can I listen to this podcast?
This podcast is available on 8 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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