Audio version of Process Driven Sales articles. Exploring how sales leaders and sellers can build ambition, build transformational strategies, and execute predictably to win big.
processdrivensales.substack.com (https://processdrivensales.substack.com?utm_medium=podcast)
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20 May 2026
Factory Fallacy
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5 May 2026
Playing Small is Infectious
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5 May 2026
GROWing the Sales Team
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16 Apr 2026
Potential vs. Prediction
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26 Mar 2026
Fuel to Execute with Discipline - Audio Version
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12 Mar 2026
Compounding Reputation in the Age of AI Slop
AI has raised the baseline for sales content. Value statements and polished outreach can now be generated quickly, which means customers are flooded with professional looking but shallow messages. Standing out no longer comes from using AI. It comes from discipline.
The “Seller of the Future” differentiates through planning, preparation, practice, and strong execution. Tools like the AIM Plan help ensure every meeting has a clear audience, shared intent, and defined measures of success.
Reputation compounds when sellers consistently show up with clarity, rigor, and purpose. AI raises the floor, but disciplined execution still defines the elite.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit processdrivensales.substack.com (https://processdrivensales.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
10 Mar 2026
The February Fade - Audio Version
“The February Fade” describes the point in the sales year when early SKO optimism fades and execution pressure begins. Many sellers have ambition but lose momentum because they lack discipline.
Process Driven Sales addresses this by defining ambitious potential in the territory, building strategy around customer executive initiatives and relationships, and executing through a clear GOST plan.
The central message is that exceptional results come from disciplined execution of the right work.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit processdrivensales.substack.com (https://processdrivensales.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
4 Mar 2026
Future Belongs to Demand Creators
AI is making software faster and cheaper to build, which increases competition and reduces product differentiation. As features become easier to replicate, the advantage shifts from product novelty to commercial execution.
The companies that win will be those that clearly understand the business value they create and deliberately generate demand by aligning to executive priorities and measurable outcomes. Those that rely on demos, inbound leads, or feature comparisons will increasingly compete on price and timing.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit processdrivensales.substack.com (https://processdrivensales.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
27 Jan 2026
Who's on Stage Audio Version
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14 Jan 2026
"Success is a Choice" Audio Version
Audio version of Process Driven Sales article "Success is a Choice" published January 13th, 2026.
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit processdrivensales.substack.com (https://processdrivensales.substack.com?utm_medium=podcast&utm_campaign=CTA_1)
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