Process of Elimination

About Process of Elimination

Process of Elimination (POE) is a podcast for leaders figuring out how to use AI without losing what makes their teams excellent. Featuring Ryan Edwards, founder of Camino5, and Justin L. Brown, each episode explores what’s working, what’s failing quietly, and what needs to change—across systems, tools, and team dynamics. With Ryan’s strategic depth and Justin’s sharp curiosity, the conversation reveals how organizations can turn AI from chaos into clarity. This isn’t a tutorial. It’s a field guide for decision-makers leading the shift. Smart systems. Sharper humans. Real progress.

Publisher

CAMINO5

Category

business

Language

en

Explicit

No

First episode

30 Apr 2025

Latest episode

11 Jul 2025

Latest episodes

10 episodes in the feed.

1. 

   11 Jul 2025

   How AI Is Reshaping Jobs: What Every Team Needs to Do Now

   AI isn’t just changing how we work. It’s changing who does the work. In most companies, the org chart and job titles haven’t caught up—and it’s costing them.In this episode of Process of Elimination, Ryan Edwards (Camino5) and Justin expose the quiet AI reorg already underway and share how leaders can future-proof their teams by shifting roles, not just adding tools.🎙️ What you’ll learn:Why AI tools without role redesign lead to failureThe “Trickle Down + Tickle Up” model for AI transformationHow project managers and CRM leads are becoming workflow architectsWhy every company needs an AI “facilitator,” not just a buyerHow to audit your team for AI readiness in just 5 minutes🚨 🎯 Ready to audit your org’s AI readiness?👉 https://www.camino5.com/s1e10-poe-the... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGdfT0NMaGF0c1ZJWmJQNjMyeFJjY3RsV0JoQXxBQ3Jtc0ttTGh6d1ZEM0JDQWZFX1NwZlNUVFBkWU1tM0ZYWHNRTzBvUFNWTzE5dWlnZzRndUtsZDRLVDBqTXVjTkZPYzBoeGZOWkdVaU45MWZHeHRfQ3gwc0tGcS1QNHRic3lXVEo1X25KQUR0WXhEcHJBWkIyVQ&q=https%3A%2F%2Fwww.camino5.com%2Fs1e10-poe-the-great-ai-reorg-new-tools-demand-new-rolesnot-just-new-tasks&v=v6Bz8ey08Po)

2. 

   25 Jun 2025

   POE S1E9: Build Once, Use Forever — How to Create Modular AI Systems That Scale

   Ryan Edwards and Justin L. Brown discuss modular AI systems and how to create scalable AI workflows that function across teams, moving beyond prompt-based creativity in this interview.

3. 

   18 Jun 2025

   POE S1E08: Prompt Engineering is Dead

   Ryan and Justin discuss why framing, not prompt engineering, is the real key to achieving sharp results when working with AI, offering a three-part framing stack.

4. 

   11 Jun 2025

   S1E7: The Culture Factor: Leading Teams Through the AI Shift Without Losing Trust

   Ryan Edwards and Justin L. Brown examine how leaders guide teams through AI implementation while maintaining trust, identifying cultural risks and offering a framework for trust-first transformation in this interview episode.

5. 

   4 Jun 2025

   POE S1E6: Before You Build an AI Agent, Ask This: Is Your Workflow Ready?

   Ryan Edwards and Justin L. Brown examine the readiness of workflows for AI agents, distinguishing between prompts, custom GPTs, and agents, while providing a checklist to assess team and culture preparedness in this interview.

6. 

   28 May 2025

   POE S1E5: Are You Automating the Wrong Things? | Process of Elimination

   Justin L. Brown and Ryan Edwards explore the automation trap, revealing how it can lead to chaos and fractured workflows, while emphasizing the importance of focusing on outcomes over output.

7. 

   21 May 2025

   POE S1E4: Your Voice Is Not OptionalHow to Preserve Brand Voice While Scaling with AI

   AI can help you move faster. But if it’s flattening your brand voice along the way — you’re scaling the wrong signal.In this episode of Process of Elimination, Ryan Edwards and Justin L. Brown unpack the real risk behind AI content workflows: brand voice drift. It starts subtle. A phrase that sounds off. A tone that feels too polished. Then suddenly, your messaging feels replaceable — even to your audience.The solution? A three-layer framework for preserving tone while expanding output. Built from client work, refined by real use cases, and ready to plug into your content system.In this episode:Why your content starts sounding off — even when the messaging is “on brand”The hidden cause of voice drift in AI-assisted workflows (and how to spot it early)How overused prompts and tone templates make you sound like everyone elseWhat happens when you skip the human layer — and how even a 1% edit can restore authenticityWhy AI gets narrower over time — and what monthly refreshes do to protect your brand toneA simple 3-layer model to scale content with clarity, consistency, and real personality“AI is there to make you a better you. AI is not there to be you.”— Ryan Edwards, Co-founder of Camino5📬 Join the POE NewsletterWeekly drops on AI strategy, system design, and creative clarity — without the fluff.👉 https://www.camino5.com/sign-up🧠 Join our bi-weekly workshop series, Growth in PracticeReal conversations for people building what matters — from workflows to brand voice, automation to AI.👉 https://www.camino5.com/s1e4-poe-preserve-brand-voice-aiProcess of Elimination is a weekly series from Camino5 that helps leaders navigate AI adoption without losing clarity, consistency, or control.🎧 Listen & subscribe:Spotify: https://open.spotify.com/show/2TInKldt1MUoDEFKEA6irNApple: https://podcasts.apple.com/us/podcast/process-of-elimination/id1811592244More at: https://www.camino5.com/ai-strategyChapter Timestamps00:00 – Intro: What Happens When Brands Lose Their Voice01:00 – The M Dash Epidemic (and Other AI Tells)02:45 – Voice vs. Speed: Why Consistency Gets Compromised04:30 – Brand Tone Gone Flat: The Two Common Fail Modes06:15 – The “Smell Check”: How to Spot AI-Generated Content08:00 – Proofers, Personas, and Why Voice is a System10:30 – Building Personal and Organizational Tone Profiles13:00 – Using AI Without Losing Personality15:00 – Preventing Voice Decay: Monthly Refreshes and Check-ins17:20 – Ideology Drop: The 3 Layers of Brand Voice Integrity18:00 – Layer 1: Tone Mapping (Get Specific, Get Real)21:30 – Layer 2: Prompt Standards (Build Guardrails, Not Clichés)23:45 – Song Lyrics as a Vibe Prompt (Yes, Really)25:00 – Layer 3: Human Layering (The Real Difference Maker)27:00 – Final Reminder: AI Isn’t the One Hitting Send28:00 – Weekly Move: Audit Your Own Voice at Scale28:45 – Next Week: The Mirage of Efficiency

8. 

   14 May 2025

   S1E3 — Start with the Audit: Fix the Flow Before You Add the AI

   AI can’t fix a broken process. It only scales it. In this episode of Process of Elimination (POE), Ryan Edwards, Co-founder of Camino5, and Justin L. Brown get into the often-ignored first step of smart AI adoption: the audit. Not the long-winded kind — we’re talking fast, honest, ego-free check-ins that help teams identify what’s really working, what’s outdated, and what’s slowing them down. With Ryan’s systems depth and Justin’s creative clarity, they explore how small micro-audits unlock momentum, expose hidden assumptions, and clear the way for intentional automation. Inside this episode: Why most AI rollouts fail before they even begin The difference between a post-mortem and a living audit How ego, legacy workflows, and tribal knowledge create friction When to bring in outside perspectives to neutralize tension The 5-question POE audit framework you can use right now Why “audit before agents” is your best move for scale AI isn’t a silver bullet — it’s an amplifier. This episode helps you get clear on what you're scaling and whether your team is actually ready. 🔔 Subscribe for new episodes every week 🎯 Learn more about Camino5’s work: camino5.com/ai-strategy (https://camino5.com/ai-strategy) 0:00 Intro — Welcome to Process of Elimination (POE) 1:05 What most people get wrong about audits 3:20 Signs a team skipped the process check 6:00 Micro-audits: fast, ongoing, and ego-free 9:00 A modern audit isn’t backward-looking — it’s a map forward 13:32 The 5-question POE Audit Framework 20:30 Built-in vs. bolted-on feedback 24:19 This week’s move: Start small, walk through a process with someone new 25:00 Coming next: AI overcorrection and brand voice drift YouTube: https://www.youtube.com/watch?v=Z_K4znaskKM (#) Spotify: open.spotify.com/show/2TInKldt1MUoDEFKEA6irN (https://open.spotify.com/show/2TInKldt1MUoDEFKEA6irN) Apple Podcasts: podcasts.apple.com/us/podcast/process-of-elimination/id1811592244 (https://podcasts.apple.com/us/podcast/process-of-elimination/id1811592244) #ProcessOfElimination, #POEPodcast, #Camino5, #AILeadership, #FutureOfWork, #WorkflowStrategy, #CreativeOps, #ShadowAI, #MarketingOps, #AIIntegration, #AIFluency, #Innovation, #Leadership, #Podcast

9. 

   7 May 2025

   S1E2 — Why AI Should Make You Dangerous (Not Just Faster or Cheaper)

   AI should make you dangerous — in a good way. Not just faster. Not just more automated. Sharper. In this episode of Process of Elimination (POE), Ryan Edwards (https://www.linkedin.com/in/ryanedwards2/), Co-founder of Camino5 (https://camino5.com), and Justin L. Brown unpack why the real advantage of AI isn’t speed — it’s what you do with the extra time, insights, and possibilities it creates. With Ryan’s strategic depth and Justin’s sharp curiosity, they explore how teams can combine smarter prompts, stronger workflows, and human expertise to unlock meaningful, scalable value. Why smarter AI doesn’t automatically make smarter teams The two-part equation: AI + human expertise How to avoid “appeasement bias” and stagnant outputs The 3 Modes of AI Use: Execution, Acceleration, Insight How to break the cycle and elevate outcomes — not just tasks AI won’t make you excellent by default. But used right, it can turn you into a sharper strategist, a better thinker, and a faster innovator. If you’re leading a team through the realities of AI adoption, this episode helps you rethink where to aim AI’s power. 🔔 Subscribe for new episodes every week 🎯 Learn more about Camino5’s work: camino5.com/ai-strategy (https://camino5.com/ai-strategy) 0:00 Intro — Welcome to Process of Elimination (POE) 1:20 The edge isn’t just speed — it’s what you do with the time AI gives you 3:40 Smarter AI ≠ Smarter people 6:30 Why “appeasement learning” holds you back 10:20 The 3 Modes of AI: Execution, Acceleration, Insight 16:00 Avoiding burnout: Balancing human thinking + AI power 20:30 This week’s challenge: Use AI to elevate your strategy, not just your outputs 23:30 Teaser: Next episode on over-automation + protecting brand voice 🎧 Listen to Process of Elimination: YouTube: https://www.youtube.com/watch?v=kvzkbarh9js&t=1234s Spotify: open.spotify.com/show/2TInKldt1MUoDEFKEA6irN (https://open.spotify.com/show/2TInKldt1MUoDEFKEA6irN) Apple Podcasts: podcasts.apple.com/us/podcast/process-of-elimination/id1811592244 (https://podcasts.apple.com/us/podcast/process-of-elimination/id1811592244) #ProcessOfElimination, #POEPodcast, #Camino5, #AILeadership, #FutureOfWork, #WorkflowStrategy, #CreativeOps, #ShadowAI, #MarketingOps, #AIIntegration, #AIFluency, #Innovation, #Leadership, #Podcastt

10. 

    30 Apr 2025

    S1E1 — Your SOP Is Broken and AI Is About to Prove It

    Welcome to Process of Elimination—the podcast shaping how AI actually works inside modern organizations. In our debut episode, Ryan Edwards, founder of Camino5, joins Justin L. Brown to unpack the #1 reason AI rollouts fail in creative, strategy, and marketing environments: broken systems. Teams are duct-taping tools into workflows they don’t even trust. The result? Confusion, duplicated work, misaligned outputs—and AI that feels more chaotic than helpful. 💡 In this episode, we break down: Why AI won’t fix a broken workflow What “Shadow AI” is doing inside your org (and why it’s risky) The 5 Layers of AI Fluency every team needs to know How to audit your SOPs (Standard Operating Procedures) before you touch another tool If you're a CMO, strategist, creative lead, or ops manager trying to future-proof your systems, this episode sets the tone for how to lead the shift—with clarity and control. 🎯 Don’t just deploy AI. Build the system that makes it matter. 🔗 Subscribe for insight. Stay for strategy. Lead the shift.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

5.0 / 5

2 ratings

Podcast Authority Score: 36 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

59

Social presence

0

YouTube

0

Engagement

32

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Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.