The Product Adoption Academy Show gives you the cheat code for building lovable product experiences. Each new episode, Ramli John uncovers two things from product, growth, and marketing experts and practitioners: (1) a proven product adoption strategy, framework, tactic, or template, and (2) an inspiring user experience example that they've seen or they're working on.
Product Adoption Academy by Appcues
Claim This Podcast9 episodes
Updated Weekly
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Podcast Overview
The Product Adoption Academy Show gives you the cheat code for building lovable product experiences. Each new episode, Ramli John uncovers two things from product, growth, and marketing experts and practitioners: (1) a proven product adoption strategy, framework, tactic, or template, and (2) an inspiring user experience example that they've seen or they're working on.
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Publishing Since
11/13/2023
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Recent Episodes
March 28, 2024
Theo Ohene’s Onboarding Checklist
<p>From discussing the collaborative process behind its creation, to delving into its implications for mobile apps and activation rates, Theo breaks down the checklist's components. Additionally, we emphasize the importance of aligning onboarding strategies with product goals to enhance user motivation and decrease churn rates. Tune in for insights on optimizing user experiences and driving product success.</p><p><strong>Quotes</strong></p><p>“I was really laser focused on creating something that will help founders that I work with and give something actionable.”</p><p><strong>Shownotes</strong></p><p><strong>[1:37]</strong> How did they build this onboarding checklist together?</p><p><strong>[2:51] </strong>Onboarding for mobile apps and activation rates</p><p><strong>[6:11] </strong>Theo breaks down his onboarding checklist</p><p><strong>[9:00] </strong>Understand the goals of your product to increase motivation and decrease the motivation</p><p><strong>[11:52]</strong> Which of the following checkbox do Theo wants to achieve in his checklist?</p><p><strong>About Theo Ohene</strong></p><p>Theo is an experienced advisor and marketer specializing in startups and scaleups. With over 11 years of experience, he has worked with various companies including Abaka, Republic, and Amazon AWS. </p><p>Theo provides guidance to CEOs and marketing leaders on growth strategies, conducts team training sessions, and manages growth initiatives for teams. </p><p><strong>Resources</strong></p><p><a rel="noreferrer noopener" target="_blank" href="https://www.growthroadmaps.co/">Growth Roadmaps </a></p><p><a rel="noreferrer noopener" target="_blank" href="https://www.linkedin.com/in/theoohene/?originalSubdomain=uk">Theo on Linkedin</a></p>
March 14, 2024
AWeber’s “What’s New” with Chris Vasquez
<p>In this episode, you'll discover:</p><p><strong>"What's new" explained:</strong> Learn about AWeber's new feature.</p><p><strong>Real-time guidance:</strong> Get in-the-moment insights for email marketing.</p><p><strong>Unlock more features:</strong> Discover AWeber's hidden gems easily.</p><p><strong>Become an email pro:</strong> Learn how to promote features & boost success.</p><p>Whether you're a seasoned email marketer or just getting started, this episode offers valuable insights and actionable strategies to take your email marketing to the next level.</p><p>Don't miss this opportunity to gain a competitive edge in the ever-evolving world of email marketing!</p><p><strong>Quotes:</strong></p><p>"We've gotten some very useful feedback every time we use the "what's new" button. We've gotten feedback to make it better, even positive feedback that we can promote other features to our users."</p><p><strong>Show notes:</strong></p><p><strong>[2:12]</strong> Highlight new functionality to people</p><p><strong>[2:20] </strong>The "what's new?" button and its best features </p><p><strong>[2:40]</strong> One of the best way to promote new features</p><p><strong>[5:00]</strong> Getting in the moment feedback and information from users </p><p><strong>[6:27]</strong> New learnings that they got from creating the “what’s new” modal</p><p><strong>About Chris Vasquez</strong></p><p>Chris collaborates with a team comprising product managers and UX/UI designers to develop tools and experiences catering to entrepreneurs, bloggers, podcasters, and various small businesses, facilitating remarkable connections with their audiences. His enthusiasm lies in recognizing and nurturing the exceptional abilities within product individuals, whether transforming them into adept data analysts or inventive prototyping experts. </p><p><a rel="noreferrer noopener" target="_blank" href="https://www.aweber.com/">AWeber</a></p><p><a rel="noreferrer noopener" target="_blank" href="https://www.linkedin.com/in/christaylorvasquez">Chris Vasquez on LinkedIn</a></p>
February 15, 2024
The Evolution of Miro’s Onboarding with Kate Syuma
<p>Today we are joined by the founder of Growthmates and former Head of Growth Product Design at Miro, Kate Syuma. Kate will give us a walkthrough of the different onboarding phases and how you can leverage them to attract more users to your product. </p><p><strong>Quote</strong></p><p>“The product and the first experience should help them get the value of the product.”</p><p><strong>Show notes</strong></p><p><strong>[1:57}</strong> What did user onboarding look like years ago?</p><p><strong>[4:05]</strong> Importance of using a clean sign-up flow</p><p><strong>[5:10]</strong> Testing multiple versions in onboarding</p><p><strong>[7:09] </strong>User onboarding on the “hyper growth” phase</p><p><strong>[9:55]</strong> Adding the human touch is important</p><p><strong>[14:45]</strong> Growth at scale</p><p><strong>[18:49]</strong> An easy way to let people use your</p><p><strong>[20:50]</strong> Kate's tips to improve your onboarding flow</p><p><strong>About Kate Syuma</strong></p><p>Kate is a Growth Advisor with a lot of expertise in building products that combine great user experience with a real business impact. She previously worked with Miro for six years, passing through company growth from Startup to Business at Scale.</p><p><strong>Resources</strong></p><p><a rel="noreferrer noopener" target="_blank" href="https://miro.com/">Miro</a></p><p><a rel="noreferrer noopener" target="_blank" href="https://open.spotify.com/show/20kuLErtRnlKhe4HU8LGYH">Growthmates Podcast</a></p><p><a rel="noreferrer noopener" target="_blank" href="https://nl.linkedin.com/in/ekaterina-syuma">Kate Syuma LinkedIn</a></p><p><a rel="noreferrer noopener" target="_blank" href="http://www.onboard.report">www.onboard.report </a></p>
9 total episodes available
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This podcast updates weekly.
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