Mallory Lee (https://www.linkedin.com/in/mallorylee/), Vice President, Operations at Nylas (https://www.nylas.com/) dissects the differences between PLG and ABM, how PLG impacts the RevOps function, building a RevOps team in the era of hybrid funnels, and how to incentive sales reps on expansion.
12 Jan 2023
The Many Facets of PLG [ft. Peter Ikladious]
Peter Ikladious (https://www.linkedin.com/in/peterikladious/), co-founder at Unlocking Growth (https://www.unlockinggrowth.co/), talks about the main struggles in trying to layer a PLG approach in a sales-led motion, using PLG to feed sales, incentivizing sales in a consumption-based model, and strategies to get pay-as-you go customers into annual contracts.
1 Dec 2022
100% Dedication to PLG (ft. Nichole Mace)
Nichole Mace (https://www.linkedin.com/in/nichole-mace-44bb65/), VP, Product Growth at Pendo (https://www.pendo.io/) chats about organizational best practices for PLG, helping sales overcome uncertainty when introducing a free product, the reality of North Stars, why PLG is a company unifier, and starting PLG initiatives with data-heavy products.
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