Product Market Fitness is a show about the mindset and practices of modern builders.
Hosted by entrepreneur, marketing strategist and gym rat Adam Vazquez, each episode explores one (or all) of three pillars:
Product — How real founders built what they built
Market — The content, tactics, and strategy behind their growth
Fitness — The physical and mental practices that keep them sharp
Some episodes are interviews with founders, marketers, and athletes. Others are short solo riffs with honest reflections from the trenches.
Whether you’re running a business, scaling a brand, or just trying to stay healthy while doing hard things — this show is for you.
New episodes weekly.
www.productmarket.fitness (https://www.productmarket.fitness?utm_medium=podcast)
From Infantry to Affiliate Owner: Garrett Bastianelli is on a Mission
Today’s episode is with Garrett Bastianelli — owner, head coach, and GM at CrossFit Prevail. We talk about his journey from military service to gym ownership, the realities of running a CrossFit affiliate, and how he’s balancing coaching, business, and personal fitness.
He shares how his military background shaped his leadership and adaptability, the origin story of CrossFit Prevail (spoiler: it started in a one-car garage), and how the Carolina Summer Games grew from year one to a standout event in the region.
We also talk about:
* The value of building a coaching team
* Letting go of the “Games athlete” identity
* The L3 certification process
* Fitness as a tool for living, not just competing
It’s a real look behind the curtain of affiliate life — from sweaty palms and spreadsheets to finding joy in movement again.
Today’s episode is brought to you by STERLING FITNESS (http://WWW.BUILTBYSTERLING.COM).
Wanna get a little better at lifting? gymnastics? Maybe you want to lose a few pounds or get ready for a big event coming up (Fittest of the Coast anyone?).
Daniel is the coach you need. He’ll design a plan that fits with your goals and schedule. Coach you on the best way to execute, and ensure you’re accountable to yourself.
Book time with him today! (https://docs.google.com/forms/d/e/1FAIpQLSfb9JyAYjqQVTw-RQI2q8d4FQeN5vfi_hEyAGYkJ_0yLY0wvw/alreadyresponded)
⏱️ Timestamps:
00:00 – Intro to Garrett & CrossFit Prevail03:45 – Recap of the Carolina Summer Games08:20 – Event programming strategy & future ideas13:05 – Garrett’s fitness origin story & military background19:30 – Getting his L1 and L3 certifications25:15 – What it’s like to take (and fail) the L3 exam29:45 – Life after the military: transitioning to gym ownership35:20 – From garage gym to full facility39:55 – Challenges of first-time business ownership44:30 – Fitness as a relationship business48:10 – How Garrett’s personal fitness goals have evolved53:00 – Why he let go of the “Games” dream56:30 – CrossFit’s recent marketing campaign59:15 – Garrett’s take on intensity, community, and longevity01:02:00 – Shoutouts: Randy Moss, The Rock, and what Garrett’s excited about
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness (https://www.productmarket.fitness?utm_medium=podcast&utm_campaign=CTA_1)
7 Aug 2025
From Algebra Teacher to Gym CEO: Cameron White's Journey to Impact
Cameron White didn’t buy Impact Fitness Co. to chase clout.She did it to create real change for real people — and that starts with redefining what success in fitness actually looks like.
In this episode, we cover:
* How Cameron defines and obsesses over impact
* Her shift from chasing athlete outcomes to helping people move better and feel stronger
* Building a world-class team around her skillset
* How she balances personal performance with business ownership
* The moments that make gym ownership worth it
Whether you run a gym, coach, or just care about doing fitness the right way — this one hits.
🎧 Listen in now
⏱ Timestamps
00:00 — Intro + how PMF found Cameron03:41 — Her coaching journey + starting Impact Fitness Co17:36 — Hiring coaches: what matters most23:50 — How she balances coaching, ownership, and training herself29:41 — Stories that keep her motivated to stay in the game34:10 — Challenges of gym ownership that no one talks about
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness (https://www.productmarket.fitness?utm_medium=podcast&utm_campaign=CTA_1)
31 Jul 2025
Carrie McClenaghan Found Her Fit at Whoop—In Work and in Training
Carrie McClenaghan isn’t just building AI content at Whoop.
She’s also hammering training sessions and coaching at one of the fittest gyms in South Carolina—Reaction Fitness Collective.
And she gets to do all of this because she specifically designed her work life to match and enable her fitness pursuits.
In this episode, we discuss:
* How Carrie prioritized her lifestyle goals before choosing her job
* What it’s like working at Whoop on the AI and content team
* How she manages full-time work + training
* What to watch for at this year’s CrossFit Games
Timestamps:
04:21 – From athlete to coach: how gymnastics and CrossFit shaped her work ethic09:03 – Why Carrie prioritized a flexible career to support her fitness lifestyle14:18 – How working at Whoop influences her personal training18:32 – Inside Whoop’s AI and content strategy: Carrie’s role on the team23:50 – What Carrie’s learned coaching at Reaction Fitness Collective38:56 – How Carrie structures her day to balance remote work and training52:24 – Why community is her competitive edge56:33 – Crossfit Games Preview 82:45 – Carrie’s final thoughts on training, fulfillment, and community
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.productmarket.fitness (https://www.productmarket.fitness?utm_medium=podcast&utm_campaign=CTA_1)
Who has been a guest on Product Market Fitness
Names identified in recent episode analyses. Showing up to five guests.
Jantzen Raymond
Richard Hernandez
Daniel Sterling
Earnest Sweat
Bill Martin
Reach and audience
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Apple Podcasts (US)
5.0 / 5
4 ratings
Podcast Authority Score: 52 / 100
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Quality
92
Social presence
0
YouTube
0
Engagement
32
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