Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
Product Marketing Adventures
Claim This Podcastby Elle Grossenbacher
5.0(1 reviews)
36 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
28
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality30
Social0
YouTube65
Engagement0
Podcast Overview
Product Marketing Adventures is the only PMM show that goes beyond theory and into the real execution of product marketing. In each episode, experienced product marketers co-host two segments of the show: first a case study example of their work, followed by a messaging critique of companies we admire. Listeners enjoy a fun conversation packed with practical guidance to leverage in your product marketing career.
Language
🇺🇲
Publishing Since
3/30/2025
Unlock The Full Podcast Authority Score Report
See how your podcast performs across key metrics
28
Podcast Authority
BetaPoorBased on show quality, social media presence, reviews, charts, and more
Quality30
Social0
YouTube65
Engagement0
6
Excellent Areas
2
Good Performance
11
Growth Opportunities
excellent
Episode Length
49 minutes
Performing excellently!
good
Publishing Consistency
Every 10 days
Recommendations available
Unlock the full report to see detailed tips
poor
Episode Thumbnails
Recommendations available
Unlock the full report to see detailed tips
+16 More Metrics
Unlock comprehensive insights including:
- • YouTube presence analysis
- • Social media reach metrics
- • RSS compliance scoring
- • Podcast 2.0 features
- • Technical standards
What's Included in Your Full Report
Detailed Analytics
- Complete breakdown of all 19 authority metrics
- Personalized recommendations for each metric
- Industry benchmarks and comparisons
- Technical RSS feed analysis and compliance scoring
Growth Strategies
- Step-by-step action plans for improvement
- Quick wins to boost your score immediately
- Pro tips from successful podcasters
Get your free podcast insights report
See how your show performs across every key metric
Instant delivery
No spam
Attract Better Guests
High authority scores make your podcast more attractive to industry leaders and influencers who want to appear on credible shows.
Secure Sponsorships
Sponsors look for podcasts with proven authority and engagement. Your score demonstrates your podcast's value to potential partners.
Grow Your Audience
Understanding your strengths and weaknesses helps you make data-driven decisions to expand your listener base effectively.
1 verified contact email on file for Product Marketing Adventures
Pitch yourself as a guest, propose sponsorships, or reach out directly to the host.
Recent Episodes
July 21, 2026
Master Your Up-Market Strategy Like A Unify PMM
<p>Landing your first enterprise deal feels like you cracked the code. Then leadership wants ten more, and suddenly “going upmarket” becomes the plan, even if your motion still looks mid market. This episode is about what actually changes when you move into enterprise, and why it is not just selling to bigger companies. It is a different buyer, a different story, and a different way of proving value.</p><p><br>Quintin Smith joins me to break it down. He is a two time founding PMM, currently leading go to market at Unify, and previously helped scale CaptivateIQ during a major growth phase. He shares what it took to turn enterprise from a lucky win into a repeatable motion.</p><p><br>We get into the enterprise buyer dynamics that most teams underestimate, including the importance of the full buy team and the narrative shift required to win at that level. Quintin also walks through his Four Rs framework for building an upmarket strategy that can actually run, from research and refinement through enablement and reporting.</p><p>We also do a messaging critique of Profound, a company helping brands improve visibility inside AI platforms like ChatGPT and Microsoft Copilot. We talk about what they are doing well in clarity, and where a more future oriented narrative could help them own the category as search behavior shifts.</p><p><br></p><p><br>LINKS</p><p><strong><br>Messaging Critique (Profound)</strong>: tryprofound.com</p><p><strong>Connect with Quintin</strong>:</p><p><strong><br>LinkedIn</strong>: <a href="https://www.linkedin.com/in/quintin-smith-35b51582/">https://www.linkedin.com/in/quintin-smith-35b51582/</a> </p><p><strong>Connect with Elle:</strong></p><p><br></p><p><strong>LinkedIn:</strong> <a href="https://www.linkedin.com/in/elle3izabeth/">https://www.linkedin.com/in/elle3izabeth/</a> </p><p><strong>Website: </strong><a href="https://www.productmarketingadventures.com/">https://www.productmarketingadventures.com/</a> </p><p><br></p>
July 7, 2026
Tell Engaging Stories Like a PushPay PMM
<p>Product marketing is split into two camps. One group relies on safe templates, stock imagery, and generic descriptors that blend right into the background. The other group treats creative storytelling as a strategic muscle, pushing past surface-level benefits to build a genuine, emotional connection with buyers. This episode is about how to break out of that first, stuffy camp and start driving real revenue impact with your content.</p><p><br>Stefan Gladbach joins me for a deeply practical conversation on transforming content ecosystems from stuffy to unforgettable. Stefan has spent over eight years building product marketing playbooks across multiple industries, and currently leads content innovation at the church tech market leader, Pushpay. He shares how he moved his team away from static talking-head clips into dynamic whiteboards and narrative skits that capture authentic audience sentiment.</p><p><br>Stefan breaks down his exact five-step creative playbook. We explore how to unearth real emotional pain points rather than hiding behind surface-level benefits like "saving time and money," how to turn up the creative heat gradually using the "frog in a boiling pot" method, and how to handle status-quo objections from internal leadership using hard empirical data.</p><p><br>We also conduct a live homepage messaging critique of Vidyard, analyzing where their hero layout succeeds, how they accidentally trick users with integration logos, and why overloading copy with buzzwords like "AI-powered" dulls your product story. If you take one lesson from this episode, let it be this: creativity is an operational muscle that requires daily practice reps. Stop relying on safe frameworks and start bringing your product stories to life.</p><p><br><strong>Key Takeaways<br></strong><br></p><ul><li><strong>Ditch the Boring Benefits</strong>: Surface-level claims like "save time and money" fail to trigger emotion. Dig deeper into the daily frustrations of your buyer persona to build a true before-and-after story.</li><li><strong>Boil the Frog Domestically</strong>: Avoid pitching radical creative concepts immediately. Introduce micro-experiments to accumulate early metric wins and secure internal leadership trust.</li><li><strong>Build a Customer Safety Net</strong>: Keep your boldest ideas grounded by testing wacky concepts against a tight, informal loop of trusted customer advisors before going live.</li><li><strong>Defend Content with Data</strong>: Answer brand-guideline objections and executive hesitation by pointing directly to upstream click-through rates and downstream sales-call callouts.</li><li><strong>Get Creative Reps In</strong>: Creativity isn't just innate; it's a muscle. Use side projects, LinkedIn posts, short fiction, or improv classes to keep your storytelling sharp for your day job.<p></p></li></ul><p><br></p><p><strong>LINKS</strong></p><p><br></p><p><strong>Messaging Critique (Vidyard)</strong>: <a href="http://vidyard.com">vidyard.com</a> </p><p><strong><br>Connect with Stefan</strong>:</p><p><strong>LinkedIn</strong>: <a href="https://www.linkedin.com/in/stefan-gladbach/">https://www.linkedin.com/in/stefan-gladbach/</a> </p><p><strong>Connect with Elle:</strong></p><p><br></p><p><strong>LinkedIn:</strong> <a href="https://www.linkedin.com/in/elle3izabeth/">https://www.linkedin.com/in/elle3izabeth/</a> </p><p><strong>Website: </strong><a href="https://www.productmarketingadventures.com/">https://www.productmarketingadventures.com/</a> </p><p><br></p>
June 23, 2026
Claude Code Your Next Launch Like A Vivun PMM
<p>Product marketing is splitting into two groups right now. One group uses AI to move faster and crank out deliverables. The other uses AI to operationalize deep thinking, pressure test positioning, synthesize customer patterns, and build systems that keep working after the launch. This episode is about that second group, and what it looks like when it is done well.</p><p>Ryan Radcliffe joins me to break down how he helped Vivun reposition at breakneck speed as the company evolved from serving sales engineers to launching Hero for sellers. Ryan’s approach was not “throw prompts into Claude and hope.” He built a 40 page messaging and persona manifesto grounded in research, stakeholder alignment, customer psychology, and voice of customer insights.</p><p>We talk through how that manifesto became a real operating system for the company. How Ryan translated executive narrative into personas, positioning, proof points, and language guidelines that teams could actually use. Then we get into where Claude fits, and how constraints and inputs matter if you want outputs that stay on brand and avoid the usual AI mess.</p><p>We also cover the moment the system proved itself when the team had to ship a hero website fast, plus a messaging critique of UserGems and why generic AI language is the quickest way to lose trust. The big takeaway is simple. AI is not the strategy, clarity is. AI just helps you scale it.</p><p><br></p><p><br></p><p><strong>LINKS</strong></p><p><br></p><p><strong>Messaging Critique (UserGems): </strong><a href="https://www.usergems.com/">https://www.usergems.com/</a> </p><p><br></p><p><strong>Connect with Ryan: </strong></p><p><br></p><p><strong>LinkedIn: </strong><a href="https://www.linkedin.com/in/radcliff/">https://www.linkedin.com/in/radcliff/</a> </p><p><br></p><p><strong>Connect with Elle:</strong></p><p><br></p><p><strong>LinkedIn:</strong> <a href="https://www.linkedin.com/in/elle3izabeth/">https://www.linkedin.com/in/elle3izabeth/</a> </p><p><strong>Website: </strong><a href="https://www.productmarketingadventures.com/">https://www.productmarketingadventures.com/</a> </p>
36 total episodes available
Recent guests on Product Marketing Adventures
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Mindy Regnell
Guest
Ashley Faus
Guest
Julien Sauvage
Guest
Yi Lin Pei
Guest
John McKiernan
Guest
Jonathan Pipek
Guest
Craig Brown
Guest
Anand Patel
Guest
Natalie Marcotullio
Guest
Langley Barth
Guest
Hattie
Guest
Kevin Gough
Guest
Deep-dive analytics for Product Marketing Adventures
Frequently asked questions
Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.
- What is Product Marketing Adventures?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Information about guest appearances is not available.
Legal Disclaimer
Pod Engine is not affiliated with, endorsed by, or officially connected with any of the podcasts displayed on this platform. We operate independently as a podcast discovery and analytics service.
All podcast artwork, thumbnails, and content displayed on this page are the property of their respective owners and are protected by applicable copyright laws. This includes, but is not limited to, podcast cover art, episode artwork, show descriptions, episode titles, transcripts, audio snippets, and any other content originating from the podcast creators or their licensors.
We display this content under fair use principles and/or implied license for the purpose of podcast discovery, information, and commentary. We make no claim of ownership over any podcast content, artwork, or related materials shown on this platform. All trademarks, service marks, and trade names are the property of their respective owners.
While we strive to ensure all content usage is properly authorized, if you are a rights holder and believe your content is being used inappropriately or without proper authorization, please contact us immediately at hey@podengine.ai for prompt review and appropriate action, which may include content removal or proper attribution.
By accessing and using this platform, you acknowledge and agree to respect all applicable copyright laws and intellectual property rights of content owners. Any unauthorized reproduction, distribution, or commercial use of the content displayed on this platform is strictly prohibited.