Product Marketing Breakdowns gives a platform to top product marketers to bring examples of their work, share the insights they gained during the process, and explain why their approach was successful.
The goal is to enable peer-to-peer learning, helping other product marketers learn directly from the creators, draw inspiration from their work, and apply it to their work today.
The show is hosted by Chirag Madhrani, a Director of Product Marketing based in Toronto, Canada, and a Top Product Marketing Voice on LinkedIn.
How Natalie Launched an AI Storyboard That Drives Trials
Natalie Marcotullio, Head of Growth & Product Marketing at Navattic, discusses the launch of Navattic’s AI Storyboard Generator and how it helps solve pain points for demo builders in this interview episode.
16 Jun 2025
How Jason runs launches without a full PMM team
Founder of Productive PMM Jason Oakley reveals his strategies for solo product marketers to prioritize launches and manage stakeholder alignment effectively, in an interview with the host.
3 Jan 2025
How Robert perfected use-case based positioning for his clients
In this episode, I welcomed Robert Kaminski, co-founder of Fletch PMM, to discuss the intricacies of product marketing, particularly in the B2B startup space. We explored the journey of establishing FletchPMM, the importance of narrowing down to a specific niche, and the challenges faced by B2B startups in positioning their products effectively.
Robert shared insights from his work with over 350 companies, emphasizing the significance of understanding use cases and market segmentation. We also dove into a case study of BugHerd's positioning strategy and concluded with thoughts on the future of product marketing, particularly the integration of AI.
Chapters
00:00 Introduction
02:52 The Journey to Fletch PMM
05:27 Narrowing Down to a Niche
08:43 Challenges in B2B Startup Positioning
11:42 The Importance of Use Cases
14:35 Case Study: Bug Herd's Positioning Strategy
26:30 Understanding Customer Perspectives
29:28 The Visionary Trap in Startups
32:30 Market Maturity and Positioning Strategies
33:28 The Importance of Use Cases
38:10 The Future of Product Marketing
41:00 The Role of Product Marketing in Startups
43:55 Final Thoughts and Tools for Success
25 Oct 2024
How Cris used April Dunford's book to build her own sales deck
Thank you to everyone for their incredible support for Episodes 1, 2, and 3 so far!
In Episode 4, I invited my good friend Cris Thome (Global Head of Product Marketing at Uberall) to join me for a chat and to walk us through how she used April Dunford's framework from April's latest book (Sales Pitch) to build her own sales deck at Uberall.
Cris & I deep-dived into her step-by-process and also covered other topics like:
How Cris streamlined Uberall's user onboarding flow based on customer usage data
How she defined what the Aha moment is for their customers using Uberall
How Cris uses Storylane to build out interactive demos for use across multiple channels
Connect with Cris: https://www.linkedin.com/in/cris-thome/
Follow me on LinkedIn: https://www.linkedin.com/in/chiragmadhrani/
Do you know of any product marketers who could benefit from this episode? Share it with them!
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30 Sept 2024
How Nitin used the Pareto Principle to optimize his marketing campaigns
In Episode 3, I invited Nitin Kartik (also a Director of Product Marketing) to join me for a chat.
We spoke about a range of topics, from the importance of continuous learning to his switch to product marketing from other functions within marketing and the reality vs. expectations in the role.
In this episode, we also spoke about:
- How he leveraged the Pareto Principle (80:20 rule) to optimize his marketing spends
- "Zero-based budgeting" and how to leverage it when joining a new job
- How he went from a skeptic to an evangelist of Monday.com.
...and a lot more!
Connect with Nitin: https://www.linkedin.com/in/nitinkartik/
Follow me on LinkedIn: https://www.linkedin.com/in/chiragmadhrani/
Do you know of any product marketers who could benefit from this episode? Share this episode with them!
Show your support by subscribing to my channel and staying updated when I drop new episode.
2 Sept 2024
How Susanna led the creation of an AI-certification product
In Episode 2, I invited my friend Susanna Bogardus (Principal PMM at Workday) to join me for a chat.
She brought a great example with her from her time working at 360Learning, where she led a massive company-wide project of building an AI-certification eCourse for their target audience - L&D (Learning & Development) Managers.
During our chat, we also spoke about:
Why AI without a strategy is like a solution without a problem
Why adoption of AI at the IC (individual contributor) level is still limited
How she uses the tool User Testing to to gather qualitative insights and conduct message testing
and a lot more!
Connect with Susanna: https://www.linkedin.com/in/snilssonj/
Follow me on LinkedIn: https://www.linkedin.com/in/chiragmadhrani/
Know of any product marketers who could benefit from this episode? Share this episode with them!
Show your support by dropping a Like and 'Follow' this podcast to stay updated when I drop new episodes.
18 Aug 2024
How Sonduren led Airbase's strategic pivot into upmarket
In this inaugural episode, I invited my friend Sonduren F. (Senior Director of Product Marketing at Airbase) and we had a great chat about a bunch of topics.
What we covered:
The key traits he looks for in a successful PMMs
How he led Airbase's strategic pivot into upmarket from a product marketing POV
As a people leader, the role he plays in enabling his team to get quick Ws
How he and his team of PMMs use Asana, ChatGPT 4o, and Notion AI in their day-to-day
and a lot more!
Connect with Sonduren: Sonduren Fanarredha | LinkedIn (https://www.linkedin.com/in/sonduren/)
Follow me on LinkedIn: Chirag Madhrani | LinkedIn (https://www.linkedin.com/in/chiragmadhrani/)
Know of any product marketers who could benefit from this episode? Share this episode with them!
Show your support by dropping a Like and 'Follow' this podcast to stay updated when I drop new episodes.
Chapters
00:00 Introduction and Discussion of Notion Document
03:39 Introduction to Product Marketing Breakdowns
06:18 Background and Journey into Product Marketing
08:16 Evolution of Product Marketing
13:49 Traits of a Successful Product Marketing Manager
21:24 Breakdown: Messaging and Positioning in an Upmarket Context
27:59 Collaboration and Testing in the Process
35:02 Continuous Testing and Iteration for Refining Messaging and Positioning
38:18 Competing Against the Status Quo and Alternatives
44:38 Effective Communication with Customers: Targeted Messaging and Reduced Distractions
47:30 Tailoring the Customer Journey to User Personas and Frequency of Use
56:19 The Strategic Role of Product Marketing in Driving Business Growth
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
1,831
Score snapshot 15 Sept 2025
Spotify
4.0 / 5
1 ratings
Podcast Authority Score: 26 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
12
Social presence
0
YouTube
68
Engagement
31
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