Product Marketing Insider

About Product Marketing Insider

Welcome to the Product Marketing Insider podcast brought to you by the Product Marketing Alliance. Tune in, and explore the infinite product marketing wisdom of guests plying their trade at the hottest roles in the industry. NB: Views expressed in this show are not necessarily that of Product Marketing Alliance or its affiliated communities.

Publisher

Product Marketing Alliance

Category

business

Language

en

Explicit

Yes

First episode

12 Aug 2021

Latest episode

10 Mar 2023

Latest episodes

12 episodes in the feed.

1. 

   10 Mar 2023

   How presentations can set your organization apart | Chris Lynch, CMO at Mindtickle

   Mikey Mioduski interviews Chris Lynch, CMO at Mindtickle, about how impactful presentations and storytelling elevate organizations and product positioning.

2. 

   10 Feb 2023

   How to win at win/loss analysis | Scott Varner, Senior Consultant at Clozd

   Host Lawrence Chapman interviews Scott Varner, Senior Consultant at Clozd, on mastering win-loss analysis to improve product win rates.

3. 

   12 Jan 2023

   Inside the mind of a Top 100 Product Marketing Influencer | Holly Watson, Senior Product Marketing Manager at Amazon Web Services (AWS)

   Host Lawrence Chapman interviews Holly Watson, Senior Product Marketing Manager at AWS, about building effective product marketing teams and navigating industry shifts.

4. 

   21 Dec 2022

   Working cross-functionally to establish product marketing OKRs | Rebecca Geraghty, VP of Product Marketing at Publicis Media

   Host Lawrence Chapman interviews Rebecca Geraghty, VP of Product Marketing at Publicis Media, on establishing product marketing OKRs through cross-functional collaboration.

5. 

   26 Oct 2022

   The secret sauce of product launch strategy | Madison Leonard, Head of PLG Product Marketing at Vanta

   Host Lawrence Chapman interviews Madison Leonard, Head of PLG Product Marketing at Vanta, about her award-winning product launch strategies and amplifying product potential.

6. 

   4 Mar 2022

   Digital transformation in product marketing | Kirsten Jepson, Director of Product Marketing at TELUS International

   Kirsten Jepson, Director of Product Marketing at TELUS International, shares how digital transformation optimizes customer journeys and drives conversions in this interview.

7. 

   15 Feb 2022

   Tips for refining product messaging | Ashley Wood, Head Of Product Marketing at LANDR Audio Inc.

   Host Lawrence Chapman interviews Ashley Wood, Head Of Product Marketing at LANDR Audio Inc., for actionable tips on refining product messaging to resonate with C-suiters and highlight unique selling propositions.

8. 

   19 Nov 2021

   Go-to-market strategy at global companies | Kelly Anderson, Google

   Host [Host Name] interviews Kelly Anderson, Product Marketing Manager at Google, about developing go-to-market strategies for global companies.

9. 

   4 Nov 2021

   How to improve your writing competency | Emily Dumas, ZoomInfo

   Emily Dumas, Content Lead at ZoomInfo, shares actionable strategies for Product Marketing Managers to enhance their writing skills and elevate go-to-market success in this interview.

10. 

    22 Oct 2021

    Go-to-Market strategy advice | Jeremy Castile, Docker

    Host [Host Name] interviews Jeremy Castile, Senior Director at Docker, for actionable advice on refining go-to-market strategies for product marketers.

11. 

    10 Sept 2021

    Exploring a 20 year product marketing journey | Su Simha, N26

    This week on Product Marketing Insider, we're thrilled to be joined by Su Simha, a PMM expert with extensive experience spanning 20 years. Su has worked with companies like Microsoft and has held roles such as VP & Head of Product Marketing at Bombardier, and Global Director of Product Marketing at N26.

12. 

    12 Aug 2021

    Essential PMM traits - and how to master them | Ali Hanyaloglu, Akeneo

    Ali Hanyaloglu, Product Marketing Director at Akeneo joins us to discuss all things PMM: his passion for the role, journey to PMM, hopes and visions for the future, and more. --- "If I was to summarise product marketing in one word, one word I use is that we are storytellers at the end of the day. And so having the skill to be able to tell a compelling story no matter the audience that you're talking to, is something that product marketing can uniquely bring to the organization."

Who has been a guest on Product Marketing Insider

Names identified in recent episode analyses. Showing up to five guests.

• Chris Lynch
• Scott Varner
• Holly Watson
• Rebecca Geraghty
• Madison Leonard

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.0 / 5

15 ratings

Contact Product Marketing Insider

Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.