by Richard King
Welcome to Product Marketing Maestros: Tales from the Front Lines. As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy. That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
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Publishing Since
1/11/2024
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July 6, 2026
Manoj Gunti, Head of Product Marketing at Google Cloud, breaks down how Google tackled customer data silos by building an open alliance with multiple platform vendors instead of going it alone. He walks through the messaging strategy (data portability, open standards), the mechanics of running bilateral co-marketing programs, and why letting partner voices lead was the key to the alliance actually being seen as neutral. The result: analyst validation, buy-in from other vendors, and data silo-breaking capabilities now live for hundreds of customers.
June 18, 2026
Most startups have an ICP on paper. Chisom Anaesiuba, a PMM with five years of experience, found that her company's understanding of that ICP had real gaps – ones that were quietly pulling sales and marketing in different directions. In this episode, she walks through how she diagnosed the problem, ran workshops to close it, and made the case to shift focus from SMEs to enterprise. She also covers Juicebox, her side project building practical tools for marketers.
March 27, 2026
You've built something technically brilliant, but when you try to explain it, eyes glaze over. Sound familiar? In this episode, Nitin Kartik sits down with Doug Kimball, global product and marketing executive, to tackle one of product marketing's oldest challenges: making complex technology mean something to the people who buy it. Doug shares a candid case study from his time at a semantic knowledge graph company, where he introduced the now-classic "so what, why, who cares" framework to drag messaging out of the weeds and into the boardroom.
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Brittany Shulman
Guest
Yasin Kheradmand
Guest
Jared Lees
Guest
Bhavik Patel
Guest
Hande Kahraman
Guest
David Appel
Guest
Maria Bersteneva
Guest
Sedall Asante
Guest
Langley Barth
Guest
Beth Winters
Guest
Carolyn Klinger
Guest
Laura Kaminski
Guest
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Welcome to Product Marketing Maestros: Tales from the Front Lines.
As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy.
That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.
This podcast updates weekly.
This podcast is available on 6 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Yes, this podcast regularly features guests.
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