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Product Marketing Starter

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by Tiana

11 episodes

Updated Daily

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Podcast Overview

After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of: - Featuring African PMMs and increasing awareness of the role in Africa - Demonstrating the relevance of PMM in organizations, and - Inspiring people who want to kickstart a career in PMM

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Publishing Since

8/15/2022

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Recent Episodes

April 15, 2023

S3E3_Understanding Sales Enablement & Building a formidable PMM-Sales relationship

"I do not think that most startups in Nigeria and even Africa have what is called Sales Enablement in place." Do you agree? 👀 Well, those are the words of <a href="https://www.linkedin.com/in/omolara-sanni-115896152/" target="_blank" rel="noopener noreferer">Omolara Sanni</a>, a Product Marketing Manager at <a href="https://www.linkedin.com/company/in-cash/" target="_blank" rel="noopener noreferer">InCash</a>, and my co-pioneer at the <a href="https://www.linkedin.com/company/african-product-marketing-pioneers/">⁠⁠African Product Marketing Pioneers</a> (APMP). Following her bold, "non-data-backed" claim above, which turned out to be true 😀, I brought Omolora onboard to help us understand the "what and how" of Sales Enablement. Listen in to hear how she uses a "school Inter-house sports" analogy to explain the concept of Sales Enablement 🙌 Amongst all the good stuff, she emphasized one important message - PMMs need to cultivate a great relationship with their Sales team. Keep an eye out for Omolara's <a href="https://www.linkedin.com/school/treford/" target="_blank" rel="noopener noreferer">Treford</a> Masterclass coming up on April 27, where she will be doing a deep-dive on Sales Enablement. 🥁🥁This episode is sponsored by a community of <a href="https://www.linkedin.com/company/african-product-marketing-pioneers/">⁠African Product Marketing Pioneers⁠</a>. APMP is a community where African Product Marketing Managers can share and learn from each other's knowledge and experiences. Whether you're a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you. If you would love to be part of the APMP community, join <a href="https://bit.ly/joinapmp">⁠here⁠</a>. 🚀The Product Marketing Starter Podcast is now available on <a href="https://podcasts.apple.com/us/podcast/product-marketing-starter/id1662212536">⁠Apple podcast⁠</a> and literally any other podcast platform you can think of 🤸<a href="https://www.linkedin.com/feed/hashtag/?keywords=pmstarter&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=pmstarter&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">#PMStarter⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=podcast&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#podcast⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=africanpmms&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#AfricanPMMs⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=shinealight&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#ShineALight⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=productmarketing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#productmarketing⁠</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=consulting&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">⁠#Sales</a> #SalesEnablement

March 5, 2023

S3E2_Navigating the Highs and Lows of PMM Consulting

Hey PMStarters🚀 I'm sure by now we've established that the Product Marketing role is similar to handling a Swiss army knife because of its multifunctional complexities. Now imagine juggling several Swiss army knives at once!! Well, that's what Product Marketing Consultants do! 😅 For S3E2 of the Product Marketing Starter podcast, we spoke to <a href="https://www.linkedin.com/in/amalia-kamga/" target="_blank">Amalia Kamga</a>, the Director of product marketing at <a href="https://www.linkedin.com/company/informationsystemsbuilder/" target="_blank">ISB</a>. Amalia shared the challenges and sweet spots of directing a Product Marketing Consultancy - from finding clients to dealing with several clients at once, and so much more. If you're considering the Consultancy route, then this episode is a "must-listen" for you 🎧 🥁🥁This episode is sponsored by a community of <a href="https://www.linkedin.com/company/african-product-marketing-pioneers/" target="_blank">African Product Marketing Pioneers</a>. APMP is a community where African Product Marketing Managers can share and learn from each other's knowledge and experiences. Whether you're a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you. If you would love to be part of the APMP community, join <a href="https://bit.ly/joinapmp" target="_blank">here</a>. 🚀The Product Marketing Starter Podcast is now available on <a href="https://podcasts.apple.com/us/podcast/product-marketing-starter/id1662212536" target="_blank">Apple podcast</a> and literally any other podcast platform you can think of 🤸 <a href="https://www.linkedin.com/feed/hashtag/?keywords=pmstarter&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">#PMStarter</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=podcast&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">#podcast</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=africanpmms&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">#AfricanPMMs</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=shinealight&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">#ShineALight</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=productmarketing&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">#productmarketing</a> <a href="https://www.linkedin.com/feed/hashtag/?keywords=consulting&highlightedUpdateUrns=urn%3Ali%3Aactivity%3A7038146793401921536">#consulting</a>

February 9, 2023

S3E1_Grooming Product Marketing Managers for the future

Hey Folks! We are back with Series 3 in 2023 🚀🤸 In Series 3, we'll continue to unravel PMM and deepen our understanding of the role. Kicking us off is <a href="https://www.linkedin.com/in/fidel-nwaefulu-844797a3/" target="_blank">Fidel Nwaefulu</a>, a Faculty member at <a href="https://www.linkedin.com/school/utiva/" target="_blank">Utiva</a>. Fidel shares his journey into PMM and also talks about Utiva's Product Marketing school and how to join! One key takeaway from my talk with Fidel is this - Retention is the new conversion!  Listen in to understand this and so much more 🎧 It's important to note that this particular episode was recorded in the last days of 2022, so if you hear us say "this year", please know that we are referring to the year 2022 😅 🥁🥁This episode is sponsored by a community of <a href="https://www.linkedin.com/company/african-product-marketing-pioneers/" target="_blank">African Product Marketing Pioneers</a>. APMP is a community where African Product Marketing Managers can share and learn from each other's knowledge and experiences. Whether you're a seasoned PMM, a newbie, or a soon-to-be newbie in PMM, there is a place for you🤗. If you would love to be part of the APMP community, join <a href="https://bit.ly/joinapmp" target="_blank">here</a>. 🚀The Product Marketing Starter Podcast is now available on <a href="https://podcasts.apple.com/us/podcast/product-marketing-starter/id1662212536" target="_blank">Apple podcast</a> and literally any other podcast platform you can think of 🤸

11 total episodes available

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Frequently asked questions

Have a different question and can't find the answer you're looking for? Reach out to our support team by sending us an email and we'll get back to you as soon as we can.

What is Product Marketing Starter?: After being flung into marketing and discovering product marketing along the way, I realized that a lot of people have never heard of the field or do not understand what it entails. Furthermore, along my learning journey, I read a report by PMA and discovered that there was little to no African representation! So I decided to start a podcast called Product Marketing Starter with the aim of:

Featuring African PMMs and increasing awareness of the role in Africa

Demonstrating the relevance of PMM in organizations, and

Inspiring people who want to kickstart a career in PMM
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Yes, this podcast regularly features guests.

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