Every day of creating digital products presents new challenges. Join seasoned designer Thomas Essl as he shares practical advice and insights from the intersection of business, technology, and design. No matter your role in a team or the size of your company; If you play a part in the digital economy, this is the podcast for you.
Topics covered include ethnography, research, product design, user experience, product management, AI (artificial intelligence) and more. Stay tuned for bonus episodes with eminent members of the industry.
If you have a thought or question you would like to share with me, you can do so via Twitter @Thomas_Essl or send an email to hello@thomasessl.com.
E22 · How I use data and analytics to power product development
I'll dive into what metrics I care about during product development and tell you about lesser-used methods of gathering insights about user behaviour and interactions with your product.
Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl
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Music: Aeronaut by Blue Dot Sessions
Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.
25 Oct 2020
E21 · Who are you? - Developing an identity
A coherent identity guides everything from strategy and product decisions, to design, marketing and much more. It also helps build trust with customers. And it does not start with designing a logo...
Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl
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Music: Aeronaut by Blue Dot Sessions
Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.
11 Oct 2020
E20 · Organising content with Card Sorting (Research essentials #4)
When working out how to organise things and what to call them, Card Sorting offers an easy and rapid research method to ensure that what seems obvious to you is also obvious to your users.
Every successful product is built around a genuine human need. But you don't need to have an experienced researcher by your side to uncover user insights and guide your human-centred product development. Anyone on a team should know the basics and be able to even lead successful research sessions. This is the third episode in a mini-series to introduce you to those essentials.
Subscribe to my newsletter Seven Things and learn more at www.thomasessl.com/ or follow me on Twitter at https://twitter.com/Thomas_Essl
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Music: Aeronaut by Blue Dot Sessions
Legal notice: Any opinions expressed in this podcast are my own and do not represent those of any present or former employers.
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