by Kelley Kempel
Uncover the profit-generating role packaging design plays in your product business. The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.
Language
🇺🇲
Publishing Since
10/10/2022
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October 17, 2023
<p>Today, on Product, Packaging, and Profit, I’m sharing an easy way to position your product as a must-have gift without custom packaging design. This is something I learned while designing packaging at Kohl's. These two simple additions to your existing packaging make your products feel giftable and get shoppers to ask "Who would love this?"</p> <p>Things you won’t want to miss:</p> <ul> <li><p>Simple additions to your existing packaging can make your products feel giftable</p> </li> <li><p>Why not every product needs in holiday packaging</p> </li> <li><p>My number one holiday packaging hack, listen to find out</p> </li> <li><p>How to take the holiday packaging hack to the next level</p> </li> <li><p>Why this is the most cost-effective holiday packaging option</p> </li> <li><p>Where you can get what you need to position your product as giftable before your next market</p> </li> </ul> <p>Download the Ultimate Packaging Checklist to not miss a thing in your packaging process:</p> <p>https://www.hiddenpathcreative.com/checklist</p> <p>Let’s Keep In Touch:</p> <ul> <li><p>Subscribe to the Podcast for more product and packaging tips</p> </li> <li><p>Follow me on Instagram https://www.instagram.com/hiddenpathcreative/</p> </li> <li><p>Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ </p> </li> </ul> <p><br><strong>Find the transcript of this episode and other packaging design tips at </strong><a href="http://www.hiddenpathcreative.com">www.hiddenpathcreative.com</a></p>
September 19, 2023
<p>Today, on Product, Packaging, and Profit, I’m talking with Kristin Fisher, the Founder of the gifting brand Bocu, a Retail Strategy Coach for Makers and Independent Retailers, and the host of The Buyerside Chat Podcast. </p> <p>With a profitable six-figure business and over 15 years of experience as a corporate retail Buyer, she is a retail industry expert on a mission to help female entrepreneurs get inside the mindset of a buyer to scale their small retail business with big retail strategy.</p> <p>Things you won’t want to miss:</p> <ul> <li><p>Kristin’s journey from corporate retail to entrepreneurship</p> </li> <li><p>What retail buyers are looking for</p> </li> <li><p>Aligning your product with retail values</p> </li> <li><p>Applying big retail strategies to small businesses</p> </li> <li><p>Scaling your small retail business</p> </li> <li><p>Tips and considerations for wholesaling on Faire</p> </li> <li><p>The significance of packaging for wholesaling</p> </li> <li><p>Packaging's role in building customer connections</p> </li> </ul> <p>Connect with Kristin:</p> <ul> <li>Follow Kristin Fisher on Instagram https://www.instagram.com/<a href="https://www.instagram.com/kristinfishercoaching/">kristinfishercoaching</a></li> <li>Follow Shop Bocu on Instagram https://www.instagram.com/<a href="https://www.instagram.com/shopbocu/">shopbocu</a></li> <li><a href="http://www.shopbocu.com">www.shopbocu.com</a></li> <li>Listen to The Buyerside Chat podcast</li> </ul> <p>Let’s Keep In Touch:</p> <ul> <li><p>Subscribe to the Podcast for more product and packaging tips</p> </li> <li><p>Follow me on Instagram https://www.instagram.com/hiddenpathcreative/</p> </li> <li><p>Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ </p> </li> </ul> <p><strong>Find the transcript of this episode and other packaging design tips at </strong><a href="http://www.hiddenpathcreative.com">www.hiddenpathcreative.com</a></p>
September 12, 2023
<p>Today, on Product, Packaging, and Profit, I’m breaking down the five pieces of information every product package must include to comply with U.S. labeling regulations. This is one of the most asked questions I get from clients, and there are some easy fixes to implement and protect your business. These insights will ensure your packaging meets legal requirements and strengthens your brand.</p> <p>Things you won’t want to miss:</p> <ul> <li><p>The significance of complying with federal regulations, focusing on the Fair Packaging and Labeling Act (FPLA)</p> </li> <li><p>The need for product businesses to adhere to these regulations regardless of their size or industry</p> </li> <li><p>How non-compliance with the FPLA can lead to fines from multiple states where the products are sold</p> </li> <li><p>The five must-have pieces of information on your product package</p> </li> <li><p>Easy formatting fixes for the trickiest part of the federal and state regulations</p> </li> <li><p>Where on your packaging to include this important information</p> </li> </ul> <p>Download the Ultimate Packaging Checklist to get the FPLA visual explanations:</p> <p>https://www.hiddenpathcreative.com/checklist</p> <p><br></p> <p>Let’s Keep In Touch:</p> <ul> <li><p>Subscribe to the Podcast for more product and packaging tips</p> </li> <li><p>Follow me on Instagram https://www.instagram.com/hiddenpathcreative/</p> </li> <li><p>Follow me on LinkedIn https://www.linkedin.com/in/kelleykempel/ </p> </li> <li><p>Find the transcript of this episode and other packaging design tips at <a href="http://www.hiddenpathcreative.com">www.hiddenpathcreative.com</a><br></p> </li> </ul>
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Uncover the profit-generating role packaging design plays in your product business.
The Product, Packaging, and Profit podcast helps product-based businesses turn packaging design into a competitive edge to attract customers, grow sales and boost profits. Hosted by Kelley Kempel, former retail creative leader, and owner of Hidden Path Creative. Kelley is sharing the secrets that launched big brands, so your products can stand out.
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