The psychology behind why products win or fail — and what solo founders can steal from it. UX teardowns, conversion science, mindset, and building in public.
Dating Apps Made $6 Billion Off Confusion. Your SaaS Product Runs the Same Scam for Free.
Dating apps made $6 billion in 2025. Not by helping people find love, but by keeping users stuck in the “what the hell am I doing wrong?” loop. I had Bumble Premium and Hinge+ running at the same time, paid week after week, and got basically nothing. T...
23 May 2026
Startup vs Enterprise: The Psychology of a Homepage
Your homepage is not the problem. Your reference sites are. Most founders vibe coding their products are copying enterprise homepages without realizing it. Every CTA, every hero section, every testimonial block was built to convert a completely differe...
15 May 2026
I Audited 10 Product Hunt Startups. They All Leaked Money Before the Click.
Ten products. Different categories, different stages, different founders. Same five revenue leaks every single time. Here is exactly what I found and what to do about it. I audit startup products every week for the Leak Ledger — homepage, pricing page,...
8 May 2026
LinkedIn Shows You 27 People Viewed Your Profile (And Won't Tell You Who)
LinkedIn Shows You 27 People Viewed Your Profile (And Won't Tell You Who) LinkedIn built a $2B/year business on a blurred list. Here's the exact psychological mechanism behind it and how to build the same itch into your own product. LinkedIn doesn't sh...
1 May 2026
McDonald's Loses Money on Every Order of Fries (That's the Point)
McDonald's serves 70 million people a day. Every single part of that machine — the fries, the menu, the drive-through — is a conversion system. Here's what it means for your product. McDonald's doesn't sell fast food. They sell a system so optimized th...
24 Apr 2026
I Reverse-Engineered Disney's $70B Retention Playbook (Here's What Your Product Is Missing)
Every line, every upsell, every $5 water at Disneyland is engineered. Here's the psychology behind it, and how to use it in your own product. Disney doesn't sell a theme park. They sell manufactured memory. This episode breaks down the exact behavior l...
17 Apr 2026
Founder-Led Marketing Is Beating Paid Ads in 2026 (Here's Why)
Most trust signals in 2026 are faked. AI testimonials, inflated social proof, polished brand content — all of it can be manufactured in an afternoon. The one thing that can't be faked is a real founder showing up. In this episode I break down why found...
10 Apr 2026
Vibe-Coded SaaS Isn’t Converting? Turn It Into an RPG (4 Levels)
Your signups are coming in. Your revenue isn't. That's not a product problem — it's a game design problem. You built an unwinnable game. In this episode I walk through the RPG Map framework — four levels every user has to clear before they pay, and the...
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