by Association of Professional Builders
Brought to you by the Association of Professional Builders (APB), the Professional Builders Secrets podcast is the #1 resource for builders operating a professional building company. Discover how you can generate more leads, sign more contracts and increase your margins while delivering a better experience for your clients. We interview professional builders across 5 countries, host industry authorities as special guests and break down proven strategies with the coaching team at the Association of Professional Builders. Enjoy new episodes every week.
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11/13/2021
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April 24, 2025
<p>Professional Builders Secrets brings you an exclusive episode with Marine Sargsyan, Principal Economist at Houzz. In this episode, Marine shares deep insights from Houzz’s latest research on residential remodeling, revealing the evolving motivations behind home renovation projects, the generational shifts impacting homeowner behaviour, and how builders can better position themselves in an increasingly tech-driven market.</p><p><br /></p><p><br /></p><p>INSIDE EPISODE 183 YOU WILL DISCOVER</p><ul> <li>How each generation—Baby Boomers, Gen X, and Millennials—approaches remodeling differently</li><li>Why millennials’ digital-first expectations are reshaping the building industry</li><li>What homeowners value most during renovations (hint: it’s not just the budget)</li><li>Emerging remodeling trends for kitchens, bathrooms, and outdoor spaces</li><li>Why builders need to start adapting now to future-proof their businesses</li> <li>And much, much more.</li></ul><p><br /></p><p>ABOUT MARINE SARGSYAN</p><p><br /></p><p>Marine Sargsyan is the Principal Economist at Houzz, leading research on remodeling trends and homeowner behaviour. She analyses data from millions of users to uncover what drives renovation decisions across generations, helping industry pros stay relevant and future-ready in a rapidly evolving market.</p><p><br /></p><p>Connect with Marine: <a href="https://www.linkedin.com/in/marine-sargsyan-01b845b/" target="_blank" rel="ugc noopener noreferrer">linkedin.com/in/marine-sargsyan-01b845b/</a></p><p><br /></p><p><br /></p><p>TIMELINE</p><ul> <li>3:12 What motivates different generations to renovate</li><li>7:40 Why Millennials expect a tech-driven experience</li><li>10:18 How high mortgage rates are reshaping remodeling decisions</li><li>13:05 Most popular remodeling projects and system upgrades</li><li>17:22 The three non-negotiables homeowners expect from builders</li><li>24:55 Top remodeling and design trends for 2025</li></ul><p><br /></p><p><br /></p><p>LINKS, RESOURCES & MORE</p><p><br /></p><p>APB Website: <a href="https://associationofprofessionalbuilders.com/" target="_blank" rel="ugc noopener noreferrer">associationofprofessionalbuilders.com</a></p><p><br /></p><p>APB Rewards: <a href="https://associationofprofessionalbuilders.com/rewards/" target="_blank" rel="ugc noopener noreferrer">associationofprofessionalbuilders.com/rewards/</a></p><p><br /></p><p>APB on Instagram: <a href="https://www.instagram.com/apbbuilders/" target="_blank" rel="ugc noopener noreferrer">instagram.com/apbbuilders/</a></p><p><br /></p><p>APB on Facebook: <a href="https://www.facebook.com/associationofprofessionalbuilders" target="_blank" rel="ugc noopener noreferrer">facebook.com/associationofprofessionalbuilders</a></p><p><br /></p><p>APB on YouTube: <a href="https://www.youtube.com/c/associationofprofessionalbuilders" target="_blank" rel="ugc noopener noreferrer">youtube.com/c/associationofprofessionalbuilders</a></p>
April 17, 2025
<p>Professional Builders Secrets brings you an exclusive episode recorded live at the International Builders Show in Las Vegas, featuring Grant Farnsworth, President of The Farnsworth Group. In this episode, you’ll hear how builders can use research-backed strategies to understand what homeowners are really thinking, and how to deliver communication, transparency, and confidence when it matters most.</p><p><br /></p><p><br /></p><p>INSIDE EPISODE 182 YOU WILL DISCOVER</p><ul> <li>How builders can leverage customer behaviour data to gain a competitive edge</li> <li>What homeowners really care about (and it’s not just budget)</li> <li>The impact of communication and transparency on client trust</li> <li>Why confidence is the key to getting contracts signed</li> <li>How to build systems that support a better client experience</li> <li>And much, much more.</li></ul><p><br /></p><p>ABOUT GRANT FARNSWORTH</p><p><br /></p><p>Grant is a Director of business development responsible for creating and executing strategic and tactical goals to profitably grow a full-service market research firm. He’s personally driven to create and improve business through the refinement of sales, products and people.</p><p><br /></p><p>Connect with Grant: <a href="https://www.linkedin.com/in/grant-farnsworth-5243516/" target="_blank" rel="ugc noopener noreferrer">linkedin.com/in/grant-farnsworth-5243516/</a></p><p><br /></p><p><br /></p><p>TIMELINE</p><ul> <li>3:15 What today’s homebuyers expect from builders</li><li>7:40 Why budget is the unspoken deal-breaker</li><li>10:25 How to give clients the confidence to move forward</li><li>14:10 The impact of economic uncertainty on project decisions</li><li>18:35 Why transparency builds trust with clients</li><li>21:50 How to use data and systems to attract ideal clients</li></ul><p><br /></p><p><br /></p><p>LINKS, RESOURCES & MORE</p><p><br /></p><p>APB Website: <a href="https://associationofprofessionalbuilders.com/" target="_blank" rel="ugc noopener noreferrer">associationofprofessionalbuilders.com</a></p><p><br /></p><p>APB Rewards: <a href="https://associationofprofessionalbuilders.com/rewards/" target="_blank" rel="ugc noopener noreferrer">associationofprofessionalbuilders.com/rewards/</a></p><p><br /></p><p>APB on Instagram: <a href="https://www.instagram.com/apbbuilders/" target="_blank" rel="ugc noopener noreferrer">instagram.com/apbbuilders/</a></p><p><br /></p><p>APB on Facebook: <a href="https://www.facebook.com/associationofprofessionalbuilders" target="_blank" rel="ugc noopener noreferrer">facebook.com/associationofprofessionalbuilders</a></p><p><br /></p><p>APB on YouTube: <a href="https://www.youtube.com/c/associationofprofessionalbuilders" target="_blank" rel="ugc noopener noreferrer">youtube.com/c/associationofprofessionalbuilders</a></p>
April 10, 2025
<p>Professional Builders Secrets brings you an exclusive episode with Dave Phelps, President of ICF Homes. Live from IBS 2025, Dave dives deep into how he went from physics graduate to award-winning builder, the creative joy in designing one-of-a-kind ICF homes, and why his clients never want to leave the homes he builds.</p><p><br /></p><p><br /></p><p>INSIDE EPISODE 181 YOU WILL DISCOVER</p><ul> <li>What makes ICF homes radically different from traditional builds</li> <li>How to market technical and niche building methods to the right clients</li> <li>The real cost implications of building with concrete vs. wood</li> <li>Why no two homes are ever the same—and why that matters</li> <li>How Dave built a marketing engine powered by educational content</li> <li>And much, much more.</li></ul><p><br /></p><p>ABOUT DAVE PHELPS</p><p><br /></p><p>In 2004, Dave decided to build his own home and did extensive research on various building technologies. He determined that Insulated Concrete Form (ICF) was the best way to build a home. He recognized the geothermal dynamic benefits of concrete walls encapsulated in insulation and the strength of the walls to wind loads. Dave realized there was a need in the residential construction market for stronger and more efficient homes so he started his custom ICF home building company</p><p><br /></p><p>Connect with Dave: <a href="https://www.linkedin.com/in/david-phelps-04bb02247/" target="_blank" rel="ugc noopener noreferrer">linkedin.com/in/david-phelps-04bb02247/</a></p><p><br /></p><p><br /></p><p>TIMELINE</p><ul> <li>02:10 From physics to foundations</li> <li>06:45 Why Dave built his own first home to start his business</li> <li>11:30 Dave’s full service approach to custom homes</li> <li>15:05 Attracting the right clients</li> <li>21:20 The award-winning, off-grid super home</li> <li>28:10 Advice to aspiring ICF Builders</li></ul><p><br /></p><p><br /></p><p>LINKS, RESOURCES & MORE</p><p><br /></p><p>APB Website: <a href="https://associationofprofessionalbuilders.com/" target="_blank" rel="ugc noopener noreferrer">associationofprofessionalbuilders.com</a></p><p><br /></p><p>APB Rewards: <a href="https://associationofprofessionalbuilders.com/rewards/" target="_blank" rel="ugc noopener noreferrer">associationofprofessionalbuilders.com/rewards/</a></p><p><br /></p><p>APB on Instagram: <a href="https://www.instagram.com/apbbuilders/" target="_blank" rel="ugc noopener noreferrer">instagram.com/apbbuilders/</a></p><p><br /></p><p>APB on Facebook: <a href="https://www.facebook.com/associationofprofessionalbuilders" target="_blank" rel="ugc noopener noreferrer">facebook.com/associationofprofessionalbuilders</a></p><p><br /></p><p>APB on YouTube: <a href="https://www.youtube.com/c/associationofprofessionalbuilders" target="_blank" rel="ugc noopener noreferrer">youtube.com/c/associationofprofessionalbuilders</a></p>
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