Welcome to Profit and Purpose, the show that takes you behind the scenes to uncover how consumer product companies can build profitable businesses while benefiting people, communities, and the environment.
Amplifying Impact Through Partnerships with Jack Gray
Jack Gray, President of Parks Project, shares his journey in merging business growth with environmental impact through the celebration of national parks. He explains how the brand connects product design with purpose, funding conservation projects with every sale. Learn from:• The Roots of Parks Project (3:38) – How a simple hike sparked the creation of a brand focused on trail restoration and sustainability.• Creative Beginnings (6:59) – From grassroots T-shirt designs to securing major reta...
11 Dec 2024
06 - From Transactions to Trust: Metrics and Strategies for Community-Driven Growth with Breanna Greenberg
Breanna Greenberg shares metrics and strategies for community-driven growth, helping brands build lasting connections with customers and drive measurable impact.
25 Nov 2024
Advertising with Purpose: Decarbonizing Digital Ad Campaigns with Avril Tomlin-Hood
Avril Tomlin-Hood, founder and CEO of BOA, shares actionable insights on decarbonizing digital advertising campaigns and driving profitability through sustainable practices.
12 Nov 2024
04 - From Influence to Impact: Building a Purpose-Driven Brand with Alexandra Vailas
Alexandra Vailas, Senior VP of Creative and Community at DYPER, leads the sustainable diaper brand’s mission to reduce landfill waste with innovative solutions for eco-conscious families. Leveraging a unique background as a brand influencer and consultant, Alexandra has transformed DYPER’s approach to diapering, emphasizing authenticity and impact in a crowded market.In this episode, Alexandra shares her journey from influencer to senior executive, building a purpose-driven brand and balancin...
28 Jun 2024
03 - Building Community for Mission-driven Brands with Sheeva Sairafi
Sheeva Sairafi is a startup executive with experienced founding companies, raising capital and building brands. She came from a background in consumer products, but left the corporate world eight years ago and has since led three mission driven startups.
Most recently, Sheeva was co-founder and President at HoldOn. HoldOn makes more sustainable bags for food storage and trash management that are fully functional while being home compostable.
In this episode, Sheeva shares her journey founding multiple purpose-driven brands and lessons learned building a community following for sustainable products. Learn from:
Sheeva's Mission-driven Focus (0:53) - How finding a north star purpose led from one opportunity to drive impact to another
The Entrepreneurial Leap (1:34) - Pivoting from a corporate role to startup founder
Scaling Impact (8:44) - Discovering the intersection of doing good and making an impact at scale
Simplicity in Sustainability (12:23) - How to make it easy for consumers to adopt better habits
Community and Transparency (27:30) - The power of certifications and transparency to build community trust in a company and brand
Find Sheeva on LinkedIn: https://www.linkedin.com/in/sheevahope/ (https://www.linkedin.com/in/sheevahope/)
Learn more about HoldOn: https://holdonbags.com/ (https://holdonbags.com/)
Learn more about Boobcube: https://www.boobcube.co/ (https://www.boobcube.co/)
20 May 2024
02 - Crafting a Sustainable Product for Better Sleep with Kathrin Hamm of Bearaby
Dr. Kathrin Hamm (https://www.linkedin.com/in/kathrinhamm1/) is the founder and CEO of Bearaby (https://bearaby.com/), an award-winning sleep-wellness company known for its signature patented knitted weighted blankets. Bearaby was named one of America’s fastest-growing Companies by Inc. 5000 in 2022 and has won multiple design and innovation awards, including the Red Dot Design Award and Fast Company’s Innovation by Design Award.
In this episode, Kathrin shares her journey to growing a sustainable-product brand as a bootstrapped, purpose-driven business. Learn from:
Kathrin's Entrepreneurial Beginnings (1:50) - helping to build a college in Afghanistan and serve underrepresented female entrepreneurs
The Weighted Blanket Discovery (6:09) - How a personal struggle with insomnia led to a new product innovation
Crowdfunding Success (12:02) - The surprising Kickstarter campaign that confirmed product-market fit
Grassroots Marketing (18:04) - Creating micro-moments of surprise to build brand awareness
Commitment to Sustainability (22:30) - How the brand is maintaining its commitment to craftsmanship and organic materials, and bringing consumer transparency to the product supply chain
Find Kathrin on LinkedIn: https://www.linkedin.com/in/kathrinhamm1/ (https://www.linkedin.com/in/kathrinhamm1/)
Learn more about Bearaby: https://bearaby.com/ (https://bearaby.com/)
19 May 2024
01 - Intro to Profit and Purpose
Welcome to the intro episode of the Profit and Purpose Show! Our mission is to inspire and equip CPG business leaders to create profitable and purpose-driven businesses.
What to expect in this episode:
Introduction to host, Tyler Wallis, who has spent 15 years working with startups, product marketplaces, and sustainability programs
The role (and balance) of Profit and Purpose for the modern-day business owner
Common challenges in building a purpose-driven brand vision
What to expect from upcoming guest episodes
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
YouTube views
152
Score snapshot 15 Sept 2025
Spotify
5.0 / 5
1 ratings
Podcast Authority Score: 16 / 100
A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.
Quality
6
Social presence
0
YouTube
64
Engagement
0
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