Profit by Design

About Profit by Design

You work hard in your business. On the Profit by Design Podcast, we ask the BIG question: What has your business done FOR YOU lately? Join Dr. Sabrina Starling, The Business Psychologist™ and founder of Tap the Potential weekly, as she brings you tips, tools and strategies to support YOU in making intentionally profitable AND sustainable business decisions to live the lifestyle you desire. After all, work supports life, not the other way around. Dr. Sabrina is the author of the The 4 Week Vacation® and the How to Hire the Best Series. Profit by Design is a Tap the Potential Production.

Publisher

Dr. Sabrina Starling

Category

business · business

Language

en

Explicit

No

First episode

19 Sept 2018

Latest episode

22 Oct 2026

Latest episodes

3 of 430 episodes have a transcript.

1. 

   22 Oct 2026

   424: You Don't Need More Leads. You Need More of the Right Clients.

   What if the secret to growing your sales isn't finding more leads, spending more on marketing, or working harder to attract new customers? What if your next big sales opportunity is already hiding in your existing client relationships? When sales slow down, most business owners immediately look for ways to generate more leads. But more leads don't necessarily mean more profitable sales—or a better business. The real opportunity may be identifying the clients who value your expertise, appreciate your team, and contribute most to your profitability, then intentionally attracting more clients just like them. In this episode of Profit by Design, Dr. Sabrina Starling explains how the 80/20 principle can transform your sales approach. She challenges business owners to stop chasing every potential customer and focus on the relationships, referral sources, and sales activities that consistently deliver the best results. You'll also hear the remarkable story of Mitch Genda, president of Paragon Homes of Charlotte, whose company went from an extended sales drought to more than $13 million in contracted sales across seven sales in just six weeks after beginning Sales Explosion coaching. The breakthrough wasn't a complicated new marketing strategy. It was a shift from relying on intuition to building an intentional, repeatable sales process around what was already working. If you're tired of unpredictable sales, lengthy buying cycles, and constantly searching for your next lead, this episode will help you rethink what sustainable sales growth can look like. Discover how to attract better-fit clients, strengthen your referral relationships, shorten your sales cycle, and grow revenue without adding unnecessary complexity to your business. Profit by Design is a Tap the Potential production. Show Highlights Why generating more leads isn't always the solution to sluggish sales How the 80/20 principle reveals which clients contribute the greatest value to your business Why your most profitable clients—not necessarily your biggest spenders—should shape your sales strategy How attracting more ideal clients can improve profitability while reducing stress on your team The $10,000-an-hour question: Which of your existing clients would you love to clone, and why? How Paragon Homes of Charlotte went from a sales drought to more than $13 million in contracted sales in six weeks Why moving from sales intuition to intentionality is essential for consistent, repeatable results How to identify your most valuable referral sources and the people who influence buying decisions Why documenting successful sales activities can help shorten lengthy sales cycles and improve cash flow A practical exercise using your last five great sales to uncover opportunities for sustainable growth Resources Ready to stop leaving sales to chance? Dr. Sabrina Starling and the Tap the Potential team are offering four Sales Explosion 1:1 Coaching spots. This personalized coaching is designed to help you identify your best clients, strengthen valuable referral relationships, and build an intentional, repeatable sales process around what already works. Book a coffee chat to learn more: www.tapthepotential.com/coffee (https://www.tapthepotential.com/coffee)

2. 

   15 Oct 2026

   423: How to Fix a Business That Isn’t Working for You Anymore

   Host Melissa Kay interviews Dr. Sabrina Starling on overcoming business owner dependency and achieving sustainable growth through effective systems and leadership.

3. 

   8 Oct 2026

   422: How to Stop Your Business From Taking Over Your Life

   Dr. Sabrina Starling and Melissa Kay discuss how entrepreneurs can reduce owner dependency to create a business that supports their life, not consumes it.

Inside a recent episode

107: Motivate the Unmotivated with Matt Granados

Published 24 Sept 2020 · Transcript excerpt

[…] That's internal. How are you growing your mind? Professional? How are you growing your career? Physical? How are you growing your body? And then relational? How are you growing the connections in your life? And what I found is I know what people should be doing professionally. I don't have a clue what's happening in their personal life. And a lot of people go, yeah, but I don't want to blend personal and professional. Then you're late to the game of 2020. Like social media has disrupted that concept of personal and professional. It's all one now. And if you're a manager who's trying to keep it separate, you are the last to know everything. […]

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

3,439

Score snapshot 15 Sept 2025

Podcast Authority Score: 57 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

87

Social presence

0

YouTube

68

Engagement

0

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Guest appearances

Books guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.

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