Welcome to the Profit First: Beyond The Book
The show where Accountants, Bookkeepers and Coaches learn how to turn “mis-leading” bank accounts into plentiful and overflowing pots targeting and achieving strategic profitable results!
If you’re ready to shake up the way you think about business finances and actually enjoy the journey to profitability, you’re in the right place.
Hosted in the UK and tailored for our unique business landscape, we’re here to make Profit First simple, impactful, and (dare we say) fun.
Each week, we’ll share inspiring stories, practical tips, and laugh-out-loud moments as we dive into the world of cash flow, profits, and financial clarity. Featuring expert insights from Profit First Professionals and real-world business success stories, this podcast has something for Advisors and Entrepreneurs alike.
Whether you’re crunching numbers for clients, or your own business, it’s time to swap stress for success.
Join the Profit First UK & Ireland Team and discover how to grow your profits while having a great time doing it.
Serious results. Serious fun. Let’s Profit First Beyond The Book!
Lots of business owners are using banking “pots” and “spaces” to organise their money, setting aside funds for tax, profit, or future expenses.
But here’s the big question:
Is separating money enough… or are we missing something?
In this episode, Tim Seymour and Deb Halliday explore why simply creating pots without a structured financial framework can actually create confusion, misallocation, and a false sense of control.
They unpack:
Why putting money aside isn’t the same as having a strategy
The risks of allocating funds without understanding your true financial position
The importance of a proper profit assessment before deciding percentages
How Parkinson’s Law quietly sabotages business owners
Why discipline and structure matter more than ever
You’ll hear why the real power doesn’t come from the pots themselves, it comes from the framework guiding them.
If you’ve embraced app-based banking features but haven’t fully implemented a structured cash flow methodology, this conversation will challenge your thinking and help you see what might be missing.
10 Feb 2026
Knowledge Gaps: What Clients and Accountants Miss About Profit First
If a client has read Profit First, they know just as much as an accountant who’s only read the book too.
In this episode of Profit First: Beyond The Book, Tim Seymour is joined by Deb Halliday and Jason Withers to explore why reading Profit First is only the starting point — not the solution.
They unpack the critical difference between understanding the theory and being able to implement Profit First effectively, highlighting the role of experience, behaviour change and certification.
This conversation goes beyond bank accounts and percentages, revealing why true Profit First mastery comes from practical application, community support, and a shift in mindset — not just turning the pages.
3 Feb 2026
Accountants Struggle To Pay Their Tax Too
Even accountants struggle to pay their own tax — and it’s talked about far less than it should be.
In this episode of Profit First: Beyond The Book, Tim Seymour is joined by Deb Halliday and Jason Withers for an honest conversation about why so many accountants and bookkeepers fall into reactive tax planning, despite knowing better.
They explore how Profit First creates a simple, disciplined system for setting aside tax consistently, removing the stress and last-minute scrambling.
If you’ve ever felt the pressure of an unexpected tax bill, this episode shows how changing the habit — not working harder — is the real solution.
Who has been a guest on Profit First: Beyond The Book
Names identified in recent episode analyses. Showing up to five guests.
Richard McCann
Vicki
Gareth Evans
Jon Norton
Deb Halliday
Podcast Authority Score: 41 / 100
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