Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
Profit Made Simple
Claim This Podcastby Dan Henderson | Fitness Business Coach
5.0(33 reviews)
118 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸
81
Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
Quality93
Social94
YouTube74
Engagement51
Podcast Overview
Welcome to Profit Made Simple, where you'll learn the proven blueprint to scale your fitness business to produce more profit, time and impact. Coach Dan Henderson is your host, a successful entrepreneur who has set up, operated and sold multiple companies over the last 15 years. If you're a fitness business owner struggling to grow your business and create the life you envisioned, this podcast is for you. Learn real-world strategies, from automating marketing to systemizing your business and becoming a better leader. Subscribe now and start seeing real results in your business.
Language
🇺🇲
Publishing Since
2/25/2024
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Podcast Authority
BetaExcellentBased on show quality, social media presence, reviews, charts, and more
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YouTube74
Engagement51
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79 episodes over 1.5 years
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Recent Episodes
July 14, 2026
The 5 Crucial Business Skills Every Fitness Coach Needs
What happens when you throw out the standard script and put two fitness industry veterans on the spot? In this special episode of Profit Made Simple, Coach Dan Henderson welcomes back multi-seven-figure fitness business owner and fitness education expert Jono Petrohilos for his return to the studio. Marking over 120 episodes since Jono was Dan's very first guest, the duo skips the usual interview format for a fast-paced game of "blind rankings" to dissect what it actually takes to thrive in the modern fitness landscape. Jono puts his education background to the test, ranking the absolute best ways for experienced coaches to upskill—debating everything from online courses and conferences to the power of real mentorship. They pull no punches when diving into the biggest threats facing personal trainers today, discussing the reality of the cost-of-living squeeze, changing industry standards, and why you probably shouldn't be losing sleep over AI or GLP-1 medications. Dan gets put in the hot seat too, ranking the most effective ways to generate leads, close high-value sales, and make smart investments when launching a brand-new studio facility. From database reactivation strategies to the exact tools you need to lock in from day dot, this episode is packed with unfiltered, practical advice, plenty of banter, and a roadmap to taking your business off the tools. Our favourite quotable moments: “If you find someone that spent ten years mastering a skill... get them to teach you that in ten weeks. You're saving yourself ten years.” – Jono Petrohilos “A website in 2026 is a nicety rather than a necessity. People are going to look at you on socials more.” – Dan Henderson “Speed to lead matters more than anything else.” – Dan Henderson Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Jono Petrohilos is a seasoned fitness entrepreneur and the driving force behind Fitness Education Online, Australia's largest provider of online courses for fitness professionals. From humble beginnings running a low-ranked boot camp franchise, Jono has gone on to build and run multiple seven-figure fitness businesses. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: upskilling, mentorship, lead generation, fitness business, sales conversion, studio launch, marketing strategy, industry threats, client retention, professional development
July 7, 2026
From Blind Faith to Four Locations: Scaling Over-50s Fitness with Heath Jones
Why are so many fitness businesses missing out on the most loyal, cash-positive demographic in the market? In this episode of Profit Made Simple, host Dan Henderson sits down with the one and only Heath Jones, founder of Active and Ageless, to explore his incredible journey from a military and nursing background to pioneering dedicated fitness spaces for mature adults. Heath shares the raw truth about opening his first location right at the start of 2020, risking it all on blind faith when prominent business coaches told him the model was impossible. You’ll hear the major operational "aha" moments that took Heath from a highly capital-intensive, machine-heavy gym to a streamlined, community-centric, class-based model that cut subsequent setup costs by two-thirds. Heath breaks down his exact playbook for success with older adults: a strict movement-assessment onboarding process, a low-friction $20 five-class trial, and time-based programming that fosters camaraderie rather than comparison. They also dive into Heath's strict recruitment philosophy - hiring for personality and training for skill - and how he uses a data-driven "Location Matrix" to fuel his future expansion plans across Sydney and beyond. If you want to learn how to tap into a highly loyal, asset-rich market and scale your business with bulletproof systems, this episode is a must-listen. Our favourite quotable moments:“Regret to me is a far bigger risk than losing money and time.” – Heath Jones “Older adults and mature adults... they train for life. They train for functionality.” – Heath Jones “We can teach skills. We can't teach personality or mindset.” – Heath Jones Resources: Dan Henderson - Website, Instagram, Facebook and YouTube About Guest: Heath Jones is the founder of Active and Ageless, a premium, multi-location fitness brand dedicated to the over-50s and aging demographic. With a diverse professional background spanning the military, emergency nursing, and industrial health, Heath brings a deeply systemic and procedural approach to functional fitness, longevity, and community-first healthy aging. About Dan: Dan Henderson, founder of Fitness Profit, is a coach and business consultant who helps fitness owners achieve more freedom, impact, and income. With over a decade of experience in the industry, Dan is a well-respected leader, owning two successful businesses within the space: Fitness Profit and Australia's largest fitness conference, Filex. As a published author and entrepreneur, Dan shares his knowledge on the Profit Made Simple podcast, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: over-50s fitness, longevity, class-based programming, scaling gyms, client retention, business onboarding, gym marketing, functional training, recruitment strategy, business systems, demographic data.
June 30, 2026
The 60m² Bet: How Joy In Movement Became Australia's Fastest-Growing Gym Franchise
Most operators in the fitness space are chasing scale through bigger spaces, more coaches, and heavier overheads. But Jarad went the opposite direction entirely—and built Australia's fastest-growing gym franchise doing it. In this episode of Profit Made Simple, Jarad, founder of Joy In Movement, breaks down the thinking behind a deliberately contrarian model: a 30-minute automated infrared workout, run in a 50–70m² footprint, with no coach, no mirrors, and no judgment. Jarad unpacks the journey from a single gym to a national franchise concept, walking through the iterations it took to land on a product that simply doesn't exist anywhere else in the market. He explains why removing the coach wasn't a cost-cutting compromise but a deliberate move to strip out every point of friction—the intimidation, the mirrors, the programming that makes beginners feel deficient—that keeps people out of traditional gyms. He shares how an offhand recommendation to use infrared heating panels turned into the product's defining edge, surfacing unexpected wellness benefits along the way, and digs into the unit economics that make the model work: a tiny footprint, almost no wage cost, and a fast return on investment. From spotting the gap to enforcing the financial discipline that's let Joy In Movement scale to 40+ open studios (80 sold, roughly one a week), Jared lays out how breaking the industry's default assumptions—and refusing to open a single location where the numbers don't stack up—became the engine of the brand's growth. Our favourite quotable moments: "There is a coach and his name is Jim. So the class is powered by Jim." – Jarad "I was always looking at how do we attract people into the gym who maybe don't like gyms?" – Jarad "It looks good on paper, but can you actually execute and can it scale?" – Jared "First to market has advantages. We don't just say we're different—it's actually different." – Jarad Resources: Jarad – Website Instagram About the show: Profit Made Simple is hosted by Dan Henderson, founder of Fitness Profit, where he interviews industry experts and offers practical advice for growing your fitness business, building your brand, and achieving your goals. Join Dan each week and take your fitness business to new heights with Profit Made Simple. Related: gym franchise, infrared training, automated fitness, boutique studio model, franchise unit economics, fitness industry disruption, low-impact workouts, scaling a fitness business, first to market, franchisee profitability
118 total episodes available
Recent guests on Profit Made Simple
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
Alex
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Matt
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Dan Henderson
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Coach Dan Henderson
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Bec Anderson
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John Paul Rahme
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Andrew Simmons
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Kylie Ryan
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Anthony Kassis
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Craig Ballantyne
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Dave Nickson
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Kevin Frazier
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Frequently asked questions
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- What is Profit Made Simple?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 7 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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