Hi, I'm Isabella. I built a 7-figure business with less than 3,500 followers on social media using the power of brand building.
I turn the ideas and expertise of founders with a mission into brands that win people's hearts.
I have have helped over 400 clients launch new brands or bring the one they have back to life.
I am on a mission to help that deeply care about solving real problems for real people, communicate in a way where the world listens.
I know you care. My job is to help you make others care as much as you do.
Want more? Follow @theisabellasanchez.
Jelmer Jetten: Insights into effective email marketing strategies for different business models.
Introduction: Meet Jelmer Jetten
Jelmer Jetten is a seasoned email marketing expert with a background in working across various industries, including eCommerce, finance, and betting. He has been involved in email marketing since 2016 and has helped generate over $50 million in sales for around 600 web shops. In this episode, he shares insights into effective email marketing strategies for different business models.
Email Marketing Fundamentals
1:54 Email Marketing: eCommerce vs. Personal Brands
Jelmer explains that eCommerce often involves lower ticket items and focuses on nurturing sales through faster-paced sequences. In contrast, personal brands and high-ticket coaching products require a longer nurturing period to build trust and connect on a personal level before making a sale.
Email List Management & Reputation
4:54 List Cleaning: How Often and How
Clean your list every 90 days by filtering out inactive subscribers.
Keep inactive contacts in a separate list and re-engage them using a different domain to protect your main domain's reputation.
5:37 Domain Reputation: How to Boost It
Use a reputable email provider and gradually warm up new domains.
Avoid spammy language and maintain a clean list to boost your domain rating.
High engagement rates, such as opens, clicks, and marking emails as important, improve your domain reputation.
Email Strategy & Best Practices
7:05 Big Email Marketing Mistake
One major mistake is sending too many irrelevant emails, which can cause a drop in engagement rates.
7:20 Find Your Email Frequency Sweet Spot
Start with one or two emails per week and analyze engagement.
Gradually increase frequency while monitoring engagement metrics.
Identify when engagement drops and adjust to find the optimal frequency.
10:10 Safe Emailing Frequency
One to two emails per week is generally safe.
When sending more than three emails per week, carefully monitor and adjust based on audience tolerance.
Practical Applications
11:11 Back to Case Study: Key Metrics
Track key metrics like open rates, click rates, and conversions.
Use data to tailor content and frequency to audience preferences.
13:32 Beginner Tips: Metrics for a New List
Focus on open rates and click rates to establish a benchmark.
Use subject lines to drive opens and ensure content aligns with audience interests.
18:15 How to Do Educational Content Right for Email
Simplify educational content and make it relevant and actionable.
Focus on providing value without overwhelming the audience.
22:10 Scaling Emails: Consider Cultural Differences
Tailor content to reflect cultural nuances and preferences in different regions.
Observe trends and adjust strategies to suit audience needs globally.
23:28 Back to Case Study: Waitlist Emails
Keep subject lines concise and relevant to maintain interest.
Include a call to action early in the email to capture immediate attention.
Use engaging, value-driven content that aligns with the waitlist offer.
Final Insights
16:23 Jelmer’s Straightforward Advice
Always send high-quality emails; if an email doesn't offer value, it's better not to send it.
Treat email marketing as a personal communication tool; people prefer buying from people, not faceless businesses.
Jelmer’s Links
Follow Jelmer on Instagram: https://www.instagram.com/jelmerjetten?igsh=MWl2OHF1bGg0cG50dg== (https://www.instagram.com/jelmerjetten?igsh=MWl2OHF1bGg0cG50dg==)
Book a call with Jelmer and his team flizzgrowth.com/email (http://flizzgrowth.com/email)
Coffee? He’s got that as well: https://www.instagram.com/my.alero?igsh=MWtlajA2eDA5bjFlbQ== (https://www.instagram.com/my.alero?igsh=MWtlajA2eDA5bjFlbQ==)
3 Jun 2024
BTS Look: Our New Revenue Sharing Business Model Where We Only Make Money When Our Clients Do.
In this episode, Isabella breaks down their new revenue sharing business model. We talk about what the model is, how it works, how and why we chose it and if they recommend it based on their experience so far.
20 May 2024
Breaking down the high-ticket small audience business model
Soooo many business owners would have more mental peace, joy & freedom and full bank accounts if they just sold LESS, MORE PREMIUM offers and worked with less, BETTER clients.
But often, they are taught that:
“High ticket isn’t scalable”
“High-Ticket offers are way harder to sell”
“People don’t buy high-ticket where I’m from”
“I can’t sell high-ticket with a small audience”
Today we are debunking these myths!
In this episode, Isabella and Mikayla break down:
1. What is a high ticket business model?
2. Who benefits from one?
3. mistakes most business owners are making
4. Practical action steps.
💻 Watch the rest of the High-Ticket Small Audience Series for free here: https://leaderswithamessage.com/highticket (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbV9NTTBtdERjeldkSUhuRTNXYi1zX1hjblo3Z3xBQ3Jtc0tucHNCZmJKSjE5ZWhrT1dlRHpfUVhkZUJ6ay1QTW5PNHFraXNQVzlPdnBWVmtSUEN2TGw4cHdzd2x5OU1jT0RIQlVSd0dqcHRFWEgxQXJfY3FNNXMwM0VMSXg1TlFGWU1PbXNQTEtqV0h4YXVWTzV2cw&q=https%3A%2F%2Fleaderswithamessage.com%2Fhighticket&v=lf0id3bgqb4)
👩🏻💻If you're pumped to dive into the Global Leaders Incubator, check out all the deets + EARLY BIRD pricing and bonuses here: https://www.leaderswithamessage.com/incubator
13 May 2024
3 Mindset Blocks That Make High-Ticket Sales Harder
6 May 2024
How To Get Premium Positioning With a Small Audience
In this episode, Isabella shares 3 practical ways to position yourself as a premium brand with a small audience.
💻 High Ticket Small Audience Free Training Series: https://www.leaderswithamessage.com/highticket (https://www.leaderswithamessage.com/highticket)
📲 Want more?
👋🏼 Say hello on Instagram:
Profit Pixie on Instagram: / profitpixies
Isabella: / theisabellasanchez
Mikayla: / thecoachmikayla
29 Apr 2024
3 Crucial Elements Your Content Marketing Needs: Coaches & Service Providers
If you're a coach or service provider, make sure your content marketing includes these 3 crucial elements. Watch now to take your strategy to the next level and make high ticket sales with a small audience.
💻 High Ticket Small Audience Free Training Series: https://www.leaderswithamessage.com/highticket (https://www.leaderswithamessage.com/highticket)
📲 Want more?
👋🏼 Say hello on Instagram:
Profit Pixie Pod (https://www.instagram.com/profitpixies/)
Follow Isabella (https://www.instagram.com/theisabellasanchez/)
Follow Mikayla (https://www.instagram.com/thecoachmikayla/)
22 Apr 2024
2 Crucial Pricing Mistakes: How To Price Your High-Ticket Services
In this episode, Isabella breaks down two CRUCIAL pricing mistakes and shares a simple, empowering way to price your services as a business owner or entrepreneur.
💻 Join our FREE High Ticket Small Audience Training Series: https://www.leaderswithamessage.com/highticket
👋🏼 Say hello on Instagram:
Profit Pixie on Instagram: https://www.instagram.com/profitpixies/
Isabella: https://www.instagram.com/theisabellasanchez/
Mikayla: https://www.instagram.com/thecoachmikayla/
17 Apr 2024
Bonus Episode: In Defense of Hustling – Our Take on Hard Work While Building Seven Figure Businesses with Megan Yelaney
In this episode, Isabella Sanchez & Megan Yelaney get super real about
Why Hustling is not always bad.
Transparency in marketing and when it's too much.
Expecting overnight results and quick fixes.
Being self-employed vs. a CEO and entrepreneur.
And more...
Connect with Megan
For Business:
Meg's Instagram (www.instagram.com/meganyelaney)
Meg's storytelling challenge (www.meganyelaney.com/storytelling )
Pretty Awkward Entrepreneur Podcast. (https://meganyelaney.com/podcast)
For Marriage and Motherhood
Mike & Meg Do Marriage Instagram. (https://www.instagram.com/megandmikedomarriage?igsh=czZvZmNnc2hqcXNs)
Mike & Meg Do Marriage Podcast. (https://open.spotify.com/show/1rS7ChPTE0IpiZZOX8IgX2?si=72X-fDYITJu5FrE_51aKPw&nd=1&dlsi=67eac79b9b674fb3)
Want More? Follow us on socials
Profit Pixie 🧚🏽♀️ (https://www.instagram.com/profitpixies)
Isabella (https://www.instagram.com/theisabellasanchez)
Mikayla (https://www.instagram.com/thecoachmikayla?igsh=a2JtNG16dHo0NzB3)
15 Apr 2024
The Shocking Reality Behind Passive Income
The Biggest Lie About Passive Income.
The concept of passive income is sexy AF; earning money with little to no effort? Heck yeah!
However, the journey to making it happen is anything but passive.🫠
Many entrepreneurs obsess over passive income because they have been taught it's how they'll reduce their workload and increase their free time.
The truth unfolds differently - they find themselves working a lot more, making the same or less, leading to confusion and overwhelm, without the guaranteed payoff.🥲
And then they feel lied to - because it is a stark contrast to the fantasy 😲
👉🏽 But the real lie is this: passive income is not the answer.
Hear me out: passive income is a great thing, but just because something is great in theory, it does not mean that it's a great idea for you and your business right now.
So it's about realizing that maybe, what you are craving is not passive income but more real freedom.
In this episode I'm breaking down 3 simple steps to go back to SIMPLICITY and experience bigger results and real sustainable freedom.
10 Apr 2024
Energy Healing Explained By Reiki Master | Isabella & Mikayla
Why get one Pixie when you can get two? Surprise, we have a co-host!
Meet Mikayla: she’s an online entrepreneur, Reiki Master, registered dietitian with a masters degree in nutrition and a LITERAL ray of sunshine ☀️
This episode is all about getting to know her. She talks about:
Her online business journey: the good, the bad and everything in between.
Her spiritual background and becoming a Reiki Master.
What energy healing actually means: from a clinical, no fluff POV.
The idea that feeling is “not productive” and how to shift out of it.
Isabella even shed a few tears because what Mikayla said HIT HOME 😱 and we know it will for you and so many other pixies around the world with BIG dreams just like yours but are not willing to sacrifice their health and inner peace.
8 Apr 2024
Steal This Powerful Communication Technique Used by Gary Vee, Simon Sinek and Lewis Howes.
If you want to create messaging so powerful your audience can't look away, just like Gary Vee, Lewis Howes and Simon Sinek do? In this episode Isabella shares an NLP coaching technique called 'Chunking Up' and breaks down how you can use it in your marketing to create a bigger impact.
Want more? Follow @theisabellasanchez (https://www.instagram.com/theisabellasanchez/) @askprofitpixie (https://www.instagram.com/askprofitpixie/)and co-host @thecoachmikayla (https://www.instagram.com/thecoachmikayla/)
8 Apr 2024
6 Simple Questions To Get Out Of Survival Mode & Desperate Energy Before You Create Content
If you are running in constant survival mode, your content might be pushing people away without you even knowing. In this episode Isabella gives you 6 simple yet super powerful questions to ask yourself before you create content or take action towards your big dreams.
8 Apr 2024
You're building your organic marketing funnels the wrong way! What if you did this instead?
In this episode, Isabella goes over how so many business owners and entrepreneurs are going about building their marketing funnels, how that's making them work extra hard and what steps to follow to get the same (or way better) results without guessing and burnout.
Want more? Follow @theisabellasanchez (https://www.instagram.com/theisabellasanchez/) @askprofitpixie (https://www.instagram.com/askprofitpixie/)and our co-host @thecoachmikayla (https://www.instagram.com/thecoachmikayla/)
Reach and audience
Public platform figures. Ratings count people who left a rating, not total listeners.
Apple Podcasts (US)
5.0 / 5
17 ratings
Spotify
5.0 / 5
6 ratings
Contact Profit Pixie with Isabella Sanchez
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