Profitcast helps businesses start a podcast that grows and is profitable. Podcasting is one of the most authentic ways for businesses to grow and Profitcast helps you understand exactly how to start a show that is is making an impact while also reaching more people.
If you've thought about starting a podcast for your business but want to make sure you do it right, you are in the right place.
Profitcast brings you decades of podcasting experience with co-hosts The Real Brian and Seth Silvers, along with a cast of other professionals and experienced podcasters that are passionate about helping you miss the roadblocks holding your podcast back.
Seth Silvers and The Real Brian challenge the traditional podcast guest model, exploring when guests add value and how to avoid diluting your message, in this interview episode.
28 May 2025
Should You Monetize Your Podcast?
Seth Silvers and The Real Brian examine podcast monetization strategies, including CPMs, sponsorships, and backend business models, for business podcasters in this episode.
14 May 2025
Your Podcast Is Your MOST Efficient Marketing Tool
What if your podcast isn’t just content—it’s your most effective marketing asset?
In this episode of Profitcast, The Real Brian and Seth Silvers break down why podcasting is one of the most efficient marketing tools your business can use. It’s not just about growth—it’s about nurturing, multiplying your time, building trust, and answering key questions before your clients ever get on a call.
They share examples, strategies, and personal stories showing how a podcast can streamline sales, deepen relationships, and create evergreen value—without needing to “go viral.”
Topics explored in this episode:
(00:00) The bold claim: podcasting is your best marketing tool
(01:52) How to multiply yourself with a podcast
(04:39) Podcasts as part of your communication flow
(06:33) Building trust without more meetings
(08:19) Word-of-mouth and the hidden value of podcast content
(09:23) The $30,000 client from 3 episodes
(10:48) Nurturing through the buyer’s journey
(11:58) Stop the 7-minute infomercials—deliver real value
(12:48) The ROI mindset vs. long-term growth
(17:40) FAQ episodes: the podcast content every business should have
Thanks for listening to Profitcast! For more tools to grow your podcast, check out BusinessPodcastRoadmap.com (https://business-podcast-roadmap.beehiiv.com/) —a free resource we update monthly with everything we’re learning about successful podcasting for businesses. If you’re serious about growing and monetizing your podcast, reach out to The Real Brian and Seth Silvers to learn more.
Seth Silvers:
storyon.co (https://storyon.co/)
Seth's LinkedIn (https://www.linkedin.com/in/sethsilvers/)
The Real Brian:
realbrianmedia.com (https://www.rockmypodcast.com/p/professionalservices/)
TRB's LinkedIn (https://www.linkedin.com/in/iamtherealbrian/)
realbrianshow.com (https://www.realbrianshow.com/)
TRB's YouTube Channel (https://www.youtube.com/c/TheRealBrian)
Subscribe and Listen to The Real Brian Show Podcast HERE:
Apple: https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986 (https://podcasts.apple.com/us/podcast/profitcast-helping-businesses-start-a-podcast-that/id894979986)
Spotify: https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1 (https://open.spotify.com/show/4IahJnf3FJjOSvomfjGwRv?si=0458e8a8579b46d1)
YouTube: https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg (https://www.youtube.com/channel/UCLomuMlItmjjdWoo6VQQvBg)
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Affiliate links mean we earn a commission from qualifying purchases. This helps support the channel at no additional cost to you!
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Inside a recent episode
26: The Simplest Way to Grow Your Podcast | Jessica Rhodes
Published 16 Dec 2014 · Transcript excerpt
[…] But I thought of specific people that I, no personally, would enjoy the episode. And I just said, I'm a private message. And I said, hey, I interviewed Jolene. Jolene Moody and that they may or may not have known her. And I said, I just was really passionate about this episode. I loved the conversation that came out of it. And, you know, we'd love for you to listen. And if you enjoyed it, will you share it? Because when people, when your listeners start sharing your podcast, that's where it takes off. You can share it as much as possible. And it's the same in business. You can tell everyone your business is the best things in sliced bread. […]
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