by Sally Golestanian
Welcome to The Scaled CEO, hosted by Sally Golestanian. This is where accomplished CEOs reveal how they scaled their companies and themselves by building businesses that no longer rely on them to function. Each episode dissects the structural decisions, leadership maturity, and architectural shifts that transform a founder-led company into one that operates at its level. This is scale as structural independence — where growth is no longer powered by the CEO, but sustained by design.
Language
🇺🇲
Publishing Since
3/14/2024
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April 12, 2026
<p>Courtney Spritzer co-founded Socialfly in 2012, scaled it into a Fortune 500-serving agency, and sold it in 2024. But the move that changed everything wasn't the exit — it was the community she built on the side. She's now the co-founder of Entreprenista League, a membership community of nearly 4,000 women founders, and she's watched it generate more real business growth for its members than most paid programs ever will.</p><p>In this episode, Courtney breaks down what community actually means at the CEO level — why online followers don't replace real rooms, how she keeps 4,000 members genuinely connected, and what she looks for as an angel investor when a founder walks in with a deck. If you've been building your business mostly solo, this one is going to push you to rethink that.</p><p><strong>Connect:</strong> Courtney Spritzer Instagram: <a href="https://instagram.com/courtspritzer">@courtspritzer</a> | <a href="https://instagram.com/entreprenista">@entreprenista</a> Website: <a href="https://entreprenista.com/">entreprenista.com</a> </p>
April 3, 2026
<p>Daesha Donze has planned retreats in castles, coordinated luxury experiences across multiple countries, and built a business almost entirely through in-person referrals — not a single client from Instagram. She joins Sally to talk about the mistake most founders make when planning their first retreat: starting with the logistics instead of the transformation.</p><p>In this episode you'll hear why the ROI of a live event rarely lives in ticket sales, what it actually costs you to host without proper support, and why Daesha insists on starting with the room's identity before the venue, the catering, or the country. If you've been circling the idea of hosting something in-person, this is the episode that clears the fog.</p><p><strong>Connect with Daesha Donze:</strong> Daesha Donze | <a href="https://www.instagram.com/deishadansi">@deishadansi</a> | <a href="https://www.instagram.com/deishadansi">DM for a 15-minute discovery call</a> | <a href="https://daeshadonze.com/link-in-bio-couture-retreats-and-events" target="_blank" rel="noopener noreferer">Learn More About Styl’d Events</a></p><p><br></p>
March 24, 2026
<p>Marie Nyman has spent nine years inside Meta ads helping multi-six and seven-figure founders stop being the only sales system in their own business. This episode is not a surface-level ads conversation. Marie breaks down why ads will only amplify what's already working — and what actually has to be in place on the back end before you spend a dollar on traffic.</p><p>You'll walk away knowing the difference between a traffic campaign and a sales campaign, why your low-ticket offer needs to speak to your highest-level buyer (not the person who can't afford you yet), and how a well-built ad funnel takes people from a $27 entry point all the way into your high-ticket container without you manually closing every sale.</p><p><strong>Connect with Marie:</strong> Marie Nyman | <a href="https://www.instagram.com/marienymanofficial/"><u>@marienymanofficial</u></a> | <a href="https://www.marienymanofficial.com/"><u>Free resource — use code SCALE</u></a></p>
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Welcome to The Scaled CEO, hosted by Sally Golestanian.
This is where accomplished CEOs reveal how they scaled their companies and themselves by building businesses that no longer rely on them to function. Each episode dissects the structural decisions, leadership maturity, and architectural shifts that transform a founder-led company into one that operates at its level.
This is scale as structural independence — where growth is no longer powered by the CEO, but sustained by design.
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