Project Focus

About Project Focus

Matthew White is a high-ticket event consultant and #1 Amazon bestselling author with over 20 years in business development and marketing experience, making him a sought-after guest for podcast discussions on high-ticket virtual events. With experience in generating over $24 million in sales, Matthew is a no-BS guide who simplifies complex strategies for building profitable, repeatable $100K day virtual events. Matthew specializes in helping high-ticket coaches, consultants, and speakers who sell one-to-many fill the room with premium buyers through self-liquidating ad systems. His proven methodology has helped clients achieve consistent $100K months with live virtual events while escaping what he calls the "content hamster wheel" through strategic advertising that works around the clock. His unique approach blends authenticity, empowerment, and a commitment to client success, drawing from personal experiences in selling $300K at a single event to only 27 attendees in only 2 hrs. Matthew's clients have seen remarkable results: increasing reach and engagement by 478% while reducing ad costs by more than half, all while attracting only premium 5-star clients to their events. Listeners can expect to gain valuable perspectives on entrepreneurship, digital marketing, and event scaling as Matthew shares his expertise in filling rooms with high-ticket buyers and building front-end systems that generate consistent success. Whether you're a coach, consultant, or speaker looking to elevate your virtual events, Matthew's insights offer a compelling narrative of growth, persistence, and success in the digital age.

Publisher

Matthew White

Category

business

Language

en

Explicit

No

First episode

5 May 2025

Latest episode

23 Jul 2026

Latest episodes

38 episodes in the feed.

1. 

   23 Jul 2026

   Turn Your Expertise Into A $100K Premium Offer (with Shakti Sharma)

   Can one premium offer transform your entire business? In this episode of the Coach Launch Podcast, Matthew White sits down with Shakti Sharma, creator of the $100K Offer System, to explore why entrepreneurs don't need more products, more clients, or more hustle to scale. They need one premium offer that clearly communicates their expertise and delivers transformational results. After spending 12 years in corporate leadership at JPMorgan Chase, Wells Fargo, and Accenture, Shakti left corpora...

2. 

   21 May 2026

   Healthcare Professionals | ADD $10,000 Additional Revenue

   What if your clinical expertise alone could generate an extra £10,000 a month — without a single extra shift, extra qualification, or private practice overhead? Dr. Adaeze Cosmos has built it, lived it, and now teaches it. A Specialist Optometrist, Independent Prescriber, Certified Life Coach, keynote speaker, and CEO of ACN Academy UK Ltd, Dr. Cosmos brings over two decades of clinical and leadership experience to a mission that's deeply personal. After her husband's sudden kidney fail...

3. 

   6 May 2026

   Turn Words Into Wealth (with Aurora Winter)

   Seven words. That's all it took to turn a struggling boat business into a $3M week. Award-winning author and media strategist Aurora Winter joins the Coach Launch Podcast to show you exactly how the right message — not more hustle — is the biggest lever in your business. Aurora has built and sold multiple companies, raised $5M for a film production company, and helped countless entrepreneurs turn their expertise into seven-figure brands. In this episode, she breaks down her Strategic Brand Sh...

Who has been a guest on Project Focus

Names identified in recent episode analyses. Showing up to five guests.

• Michelle Cameron Coulter
• Ann Sommer
• Eugene Gershman
• Louise Taylor
• Dr Tuby Akinlosotu

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Spotify

4.0 / 5

2 ratings

Podcast Authority Score: 27 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

36

Social presence

90

YouTube

0

Engagement

0

Contact Project Focus

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.