Host, Brian Martin, talks with the thinkers, doers, and makers at the leading edge of innovation to explore the future of brands, business, and culture.
Listen to the real-world stories from the people who are creating the next generation of ideas and tools that consumers are already embracing. Topics include issues that are relevant to modern marketers such as data and analytics, new ways of working, and the proliferation of advanced intelligence. Project NEXT features the brands and businesses that are pioneering these changes.
Brian is part of the management team at Project Worldwide (project.com), an independent network of creative agencies that are working with innovative teams to make the things that people will be talking about tomorrow.
For more information on the Project NEXT podcast go to projectnext.today
Brian talks with Stephanie Nadi Olson, the founder of We Are Rosie which has grown from a start-up to over 4,000 people in two years. They discuss flexible talent strategy, modern working arrangements, and treating people with dignity.
Stephanie's background as a daughter of a refugee shaped her vision to bring together an innovative working model, what she calls a "flexible talent strategy", to build a company in service of others. Helping a marginalized group of what she calls "corporate refugees" has made her an award-winning entrepreneur especially in the world of ad agencies.
"The truth is, if we do our job right, we will leave the advertising industry forever change."
27 Jan 2020
#14 Purpose goes next level.
Brian talks purpose & social good in business with Ian Shafer, co-founder & CEO of Kindred. Kindred 2020 is a gathering of consumers, employees and business leaders focused on extending their motivations beyond the bottom line. It will debut at the San Diego Convention Center May 11th-14th, 2020.
6 Jan 2020
#13 Food culture goes beyond food.
Brian talks with Flynn McGarry, a young chef who is known for creating unique experiences. They discuss the evolving world of chefs, restaurants, and food culture.
Flynn's creativity is fueled by his passion for food and the food scene since the age of 12. This propelled him to become a celebrity chef and one of the most famous restaurateurs in New York at the age of 19. He considers today's chefs' role to be more akin to that of a creative director and describes the intricacies of successfully translating the brand through its various manifestations and components throughout his various ventures - be it a restaurant, an event, a book or a bakery.
"5% of what we actually do at the restaurant is a normal thing to do at a restaurant."
6 Jan 2020
#12 Shop the gender neutral collection.
Brian talks with Rob Smith, founder of The Phluid Project, a retail concept providing gender neutral clothing and accessories. They discuss gender fluidity, the challenges of retail, and the changes that are being driven by younger generations.
6 Jan 2020
#11 Data for good.
Brian talks with Chris Paquette, CEO of DeepIntent, a healthcare advertising company. They discuss how data is helping to shape the future of healthcare.
17 Jun 2019
#10 Cultural disruption.
Brian talks with Matt Statman, CEO of Motive Made Studios, a "creative collective" of an agency that disrupts culture through marketing on numerous levels.
14 May 2019
#9 Storytelling in VR.
Brian talks all things virtual reality with the award-winning documentary filmmaker, journalist and entrepreneur Nonny de la Peña.
Nonny also touches upon the use of VR by marketers in brand activation, with a real life use case by Cartier in New York as well as museums such as the V&A and the British Museum in London.
“Journalism in VR is immersive journalism. People said it would never work, but Hunger in LA was the first VR piece shown at Sundance.”
“When people put on a VR headset, that’s undivided attention, and we know that’s great for storytelling purposes.”
Nonny is a pioneering journalist, filmmaker, and the founder and CEO of Emblematic Group, an award-winning immersive reality company which uses cutting-edge technologies to tell stories - both fictional and news-based - that create intense, empathic engagement on the part of viewers.
29 Apr 2019
#8 VR, AR and Mixed Reality.
Brian talks with CEO of Spinifex Group Ben Casey about crafting grand marketing experiences that shift our perception of reality.
23 Apr 2019
#7 The Influencer effect.
Brian speaks with Kendra Bracken-Ferguson, a pioneer in the marketing space where influencers, social media and digital content come together.
4 Dec 2018
#6 PR, evolved.
Brian discusses the modern scope of PR with Andy Pray, founder of Praytell, a creative communications agency within the Project Worldwide network.
Andy shares stories and tips about the ingredients for a brand to get content distributed through earned media by bringing the human elements to life.
“Anybody can come up with a pretty good video idea, but how do you get people to see it? We are obsessed with distribution.”
"The biggest ingredient to making a video PRable is that's not all about a brand!"
Andy is founder and CEO of Praytell, a creative communications agency, and has been leading integrated PR campaigns that cover social, digital, and traditional PR for nearly a decade, earning him a spot on PRWeek’s 40-under-40 list in 2015 and The Holmes Report’s Top 25 Innovators list in 2019.
19 Nov 2018
#5 The value of experiential.
Brian discusses experiential, human-to-human brand marketing with Chris Meyer, CEO of George P. Johnson, a company paving the trend's way.
5 Nov 2018
#4 Innovation Strategies.
Brian talks with author and CMO Dave Knox about innovation strategy in the modern age.
15 Oct 2018
#3 What’s next for data?
Brian talks with Parinaz Vahabzadeh, Founder and CEO of Blue Boat Data, an enterprise software startup in the analytics and marketing space. They discuss the challenges of data management, the promise of analytics, and the what’s on the horizon for data.
Parinaz draws on her experience in direct to consumer marketing roles she held in companies such as J Crew and Ralph Lauren to clearly articulate the marketing teams' pain points in accessing and fully benefiting from customer data analytics.
This inspired her on her entrepreneurial journey to create solutions adapted to the need of today's CMOs.
“People making line of business decisions should have access to data in a way that doesn't involve them having to email the data science team.”
15 Oct 2018
#2 Open Collaboration.
Brian interviews John Winsor, Founder and CEO of Open Assembly, a strategy and innovation consultancy. They discuss the growth of crowdsourcing, how NASA is using open systems, and the future of work.
15 Oct 2018
#1 Purpose, brands and Gen Z.
Brian talks with Max Lenderman, founder of School, a purpose-led strategic and creative consultancy. The two discuss the role of purpose in culture, Colin Kaepernick and Nike, and what millennials and Gen Z expect of brands today.
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