Project Profile Podcast Is where Australia's best property marketers share their stories. We delve into the challenges faced in promoting and marketing new developments, the creative strategies used to captivate buyers, and how data-driven marketing is shaping the future of property sales. Whether it’s discussing high-end residential projects or new community developments, this podcast explores the full spectrum of property marketing.
Episode 12: Why Tracking Matters in Property Marketing
In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
9 Oct 2025
Episode 11: Back to Basics: Split Testing in Property Marketing
📄 Episode Description: In this back-to-basics episode of the Project Profile Podcast, host Mark Allen explores the powerful impact of split testing in property marketing. Whether you're refining landing pages, crafting ad copy, or deciding which images to use in your campaigns, split testing is one of the most effective tools to improve results and reduce wasted ad spend. You'll learn: What split testing (A/B testing) actually isThe key elements to test: headlines, images, CTAs, form fields, ...
24 Sept 2025
Episode 10: In the Middle of the Industry - Adam Di Marco on Property, Media, and the Future
In this deep-dive episode of the Project Profile Podcast, host Mark Allen sits down with Adam Di Marco—Founder and CEO of The Urban Developer and Director of the Di Marco Group—to explore the future of property development, media, and marketing in Australia. From launching The Urban Developer as a side hustle to building it into the leading independent voice in the industry, Adam shares his unique perspective at the intersection of media and development. With a background that spans high-leve...
11 Sept 2025
Episode 9: Designing for Trust: Architecture, Development & Marketing with Joe Adsett
In this episode of Project Profile, host Mark Allen sits down with celebrated architect and developer Joe Adsett for an insightful discussion on the intersection of architectural design, property development, and project marketing in Australia. With 15 years as an architect and a decade of experience as a developer, Joe shares how wearing both hats has shaped his design philosophy, marketing approach, and understanding of what today’s buyers truly value. From climate-responsive design and sus...
3 Sept 2025
Episode 8: CRM Strategies That Actually Work for Property Developers
In this episode of the Project Profile Podcast, host Mark Allen welcomes Jake Vanderrol, founder of Wiredlans, to unpack the real-world benefits and challenges of implementing CRMs in the property development space. With more than a decade of experience helping businesses streamline operations using Salesforce, Jake shares how developers can consolidate fragmented systems into a single source of truth. From AI-powered marketing automation to full contract workflows and inventory tracking, thi...
28 Aug 2025
Episode 7 Now Selling: Taking Your Property Project to Market
In this episode of The Project Profile Podcast, host Mark Allen is joined once again by Beck and Jane West to dive deep into the pivotal “Now Selling” phase of property marketing campaigns in Australia. Following the “Coming Soon” (Register Your Interest) stage, this conversation explores how to shift gears from generating awareness to driving conversions and sales. The team unpacks what changes in messaging, platforms, creative, and buyer engagement tactics as the campaign matures. From sale...
23 Jul 2025
Episode 6: Coming Soon Campaigns: The Pre-Launch Secret to Property Success
Episode Synopsis: In the first episode of a new campaign-focused series, Mark Allen welcomes Beck Jane West from Project Profile to unpack the importance and strategy behind “Coming Soon” or hype campaigns in property marketing. These pre-launch initiatives may begin with almost no content—just a logo and a vision—but their impact can be pivotal in positioning a project for success long before a sales campaign begins. Listeners will discover the tactical approaches, creative strategies, and ...
17 Jul 2025
Episode 5: How to Master Property Project Marketing Content — With Beck from Project Profile
Episode Synopsis: In this episode of the Project Profile podcast, host Mark Allen sits down with Beck from Project Profile to dive deep into the engine room of content and creative for property development marketing. Beck shares a strategic and experience-rich perspective on crafting compelling content that converts — from social media to blogs, landing pages to email campaigns. Listeners will get a behind-the-scenes look at how Project Profile uses storytelling, testing, audience targeting, ...
9 Jul 2025
Episode 4: Marketing Evolution in Property Development with Eloisa Greenham
In this engaging episode, host Mark chats with Eloisa Greenham, Marketing Manager at Sherpa Property, to unpack the evolution of property marketing in today's dynamic real estate landscape. With a diverse background across multiple sectors—from investment and project marketing to luxury beachfront developments—Eloisa offers grounded insights into what it takes to market property effectively. Listeners will gain firsthand knowledge on the importance of adaptable marketing strategies, the tran...
2 Jul 2025
Episode 3: How AI Is Transforming Property Marketing with David Bennett
AI consultant David Bennett discusses with host Mark Allen how artificial intelligence transforms Australian property marketing, offering insights into productivity gains and personalized buyer journeys in this interview episode.
25 Jun 2025
Episode 2: Strategic Storytelling in Property Marketing with Morgan Lee of Consolidated Properties
Morgan Lee of Consolidated Properties reveals strategic storytelling techniques in property marketing, discussing her experience managing multi-million dollar campaigns in this interview episode.
19 Jun 2025
Episode 1: Welcome to the Project Profile Podcast
Host Mark Allen introduces the Project Profile Podcast, outlining its mission to deliver real stories and strategic insights from Australia's property marketing landscape.
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