Project Profile Podcast
Claim This Podcastby Mark Allen
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Podcast Overview
<p>Project Profile Podcast Is where Australia's best property marketers share their stories. We delve into the challenges faced in promoting and marketing new developments, the creative strategies used to captivate buyers, and how data-driven marketing is shaping the future of property sales. Whether it’s discussing high-end residential projects or new community developments, this podcast explores the full spectrum of property marketing.</p>
Language
🇺🇲
Publishing Since
6/19/2025
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Recent Episodes
October 15, 2025
Episode 12: Why Tracking Matters in Property Marketing
In this concise yet insightful episode of Project Profile, Mark Allen demystifies one of the most overlooked yet critical components of property marketing: tracking. With a focus on UTMs (Urchin Tracking Modules), Mark explains how effective tracking can uncover what’s really working in your marketing campaigns—not just in terms of leads, but in actual property sales outcomes. Listeners will gain clarity on how to implement UTMs across platforms like Google, Meta, and email campaigns, and ho...
October 9, 2025
Episode 11: Back to Basics: Split Testing in Property Marketing
📄 Episode Description: In this back-to-basics episode of the Project Profile Podcast, host Mark Allen explores the powerful impact of split testing in property marketing. Whether you're refining landing pages, crafting ad copy, or deciding which images to use in your campaigns, split testing is one of the most effective tools to improve results and reduce wasted ad spend. You'll learn: What split testing (A/B testing) actually isThe key elements to test: headlines, images, CTAs, form fields, ...
September 24, 2025
Episode 10: In the Middle of the Industry - Adam Di Marco on Property, Media, and the Future
In this deep-dive episode of the Project Profile Podcast, host Mark Allen sits down with Adam Di Marco—Founder and CEO of The Urban Developer and Director of the Di Marco Group—to explore the future of property development, media, and marketing in Australia. From launching The Urban Developer as a side hustle to building it into the leading independent voice in the industry, Adam shares his unique perspective at the intersection of media and development. With a background that spans high-leve...
12 total episodes available
Recent guests on Project Profile Podcast
Guests from recent episodes — sign up to see every guest that has ever appeared on this show.
David Bennett
Guest
Morgan Lee
Guest
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Frequently asked questions
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- What is Project Profile Podcast?
<p>Project Profile Podcast Is where Australia's best property marketers share their stories. We delve into the challenges faced in promoting and marketing new developments, the creative strategies used to captivate buyers, and how data-driven marketing is shaping the future of property sales. Whether it’s discussing high-end residential projects or new community developments, this podcast explores the full spectrum of property marketing.</p> - How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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