PromoTix University

About PromoTix University

PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales. Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition. From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free. 🎟️ Stop guessing. Start growing. Welcome to PromoTix University.

Publisher

William Royall Jr

Category

business · business

Language

en

Explicit

No

First episode

17 Mar 2025

Latest episode

18 Jul 2025

Latest episodes

5 episodes in the feed.

1. 

   18 Jul 2025

   Secrets to Event Success: How Victory Athletics is Winning in Cheerleading Competition Production

   Host Will Royall interviews Carrie Page and Madison Gregory of Victory Athletics, who reveal their secrets to success in cheerleading competition production through innovation and customer focus.

2. 

   2 Jun 2025

   How to Legally (and Creatively) Integrate Cannabis into Your Events - Kristy Caldwell & Gopi Sangha

   Host Will Royall interviews Kristy Caldwell, founder of Harvest Fest, and Gopi Sangha, co-founder of High Frequency, about legally integrating cannabis into events and creating engaging experiences while navigating regulations.

3. 

   30 Apr 2025

   Unlocking Sales: Using Archetypes to Boost Event Ticket Sales

   PromoTix University Podcast – Episode 3 🎙️ Unlocking Sales: Using Archetypes to Boost Event Ticket Sales - with William Royall In this episode of the PromoTix University Podcast, host Will Royall breaks down the power of brand archetypes in event marketing—and why using them correctly can dramatically increase ticket sales, especially for VIP packages. Whether you're producing a comedy show, a business seminar, or a kids’ event, your audience connects emotionally first—and brand archetypes are the secret weapon for building that connection. Learn how to align your event's visual identity, messaging, and ticket tiers with psychological drivers that influence buying decisions. Will shares actionable strategies on how to select the right archetype for your event, design marketing campaigns around it, and use it to increase audience engagement, build brand trust, and ultimately sell more tickets. 🎟️ Discover how to turn your event from forgettable to unforgettable using timeless psychology and smart brand strategy. 🔗 Download the Brand Archetype Worksheet (yes, it's free): https://connect.promotix.com/brand-archetypes-event-worksheet (https://connect.promotix.com/brand-archetypes-event-worksheet) 📖 Chapters 00:00 - Introduction to Brand Archetypes 01:33 - The 12 Brand Archetypes Explained 03:52 - Selling More VIP Tickets with Brand Archetypes 05:23 - Applying Brand Archetypes to Different Types of Events 09:02 - Implementing Brand Archetypes in Your Event Marketing 10:01 - Taking Action with the Brand Archetype Framework for Events 💻 Follow me YouTube: https://www.youtube.com/@williamroyalljr (https://www.youtube.com/@williamroyalljr) TikTok: https://tiktok.com/williamroyalljr (https://tiktok.com/williamroyalljr) Instagram: https://www.instagram.com/williamroyalljr (https://www.instagram.com/williamroyalljr) Facebook: https://www.facebook.com/williamroyalljr (https://www.facebook.com/williamroyalljr) LinkedIn: https://linkedin.com/in/williamroyalljr (https://linkedin.com/in/williamroyalljr) Website: https://www.promotix.com/ (https://www.promotix.com/) #eventmarketing  #brandarchetypes  #tickets #ticketsales  #audienceengagement  #emotionalmarketing  #eventbranding  #marketingstrategy  #promotix  #sellmoretickets  #eventplanning #psychology #brandingtips  #eventpromotion  #vipexperience

4. 

   16 Apr 2025

   Three Marketing Tools That Will Sell More Event Tickets Today (Plus Two Bonus Tools)

   PromoTix University Podcast – Episode 2 🎙️ Three Marketing Tools That Will Sell More Event Tickets Today (Plus Two Bonus Tools) – with William Royall In this second episode of PromoTix University, host William Royall reveals three powerful online tools you can start using today to drive more ticket sales for your events. From automating personalized engagement to leveraging data for smarter artist bookings, this episode is packed with actionable insights that will help you grow your events and maximize your ROI. You’ll learn how to use Influencity to launch scalable influencer campaigns, how ManyChat can turn your DMs into high-converting marketing funnels, and how PromoTix’s Spotify Artist Insights tool can help you book artists that your audience actually listens to—ensuring your lineup sells. Plus, William shares two bonus strategies for tracking influencer performance and building out a winning ambassador program using PromoTix. If you're serious about improving your marketing, boosting attendance, and making smarter, data-driven decisions—this episode is a must-watch. 🚀 🎧 Watch & discover the tools used by top event creators to grow ticket sales and fan engagement. 📖 Chapters 00:00 - Unlocking Success: Three Innovative Event Marketing Tools 00:39 - Introduction to PromoTix University Episode 2 01:28 - Harnessing Influencer Marketing for Ticket Sales 02:05 - Event Marketing Tool #1: Influencity 03:01 - Activating Influencers for Ticket Sales 03:45 - Tracking Influencer Performance and Measuring ROI 04:35 - Incentivizing Influencers to Sell More Tickets 05:13 - Building an Ambassador Program with Influencers on PromoTix 06:36 - Supporting Influencers for Success 07:16 - The Power of Influencer Marketing 07:43 - Event Marketing Tool #2: Manychat 09:05 - Automating Personalized One to One Engagement for Events 09:49 - Transforming DMs into a Notification Channel 10:33 - Automations in Manychat that Increase Event Ticket Sales 11:25 - Why DM Personalized Automation Works So Well 12:32 - Event Marketing Tool #3: Spotify Artist Insights (By PromoTix) 12:49 - Navigating the Challenges of Talent Buying 13:08 - Unlocking Audience Insights with Listener Data on Spotify 13:46 - Leveraging Data for Smarter Booking Decisions 14:45 - Understanding Artist Popularity and Market Trends 15:11 - Leveraging Data for Event Lineups 16:08 - Wrapping Up This Episode of PromoTix University 💻 Follow me YouTube: https://www.youtube.com/@williamroyalljr (https://www.youtube.com/@williamroyalljr) TikTok: https://tiktok.com/williamroyalljr (https://tiktok.com/williamroyalljr) Instagram: https://www.instagram.com/williamroyalljr (https://www.instagram.com/williamroyalljr) Facebook: https://www.facebook.com/williamroyalljr (https://www.facebook.com/williamroyalljr) LinkedIn: https://linkedin.com/in/williamroyalljr (https://linkedin.com/in/williamroyalljr) Website: https://www.promotix.com/ (https://www.promotix.com/)

5. 

   17 Mar 2025

   How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames

   PromoTix University Podcast – Episode 1 🎙️ How to Get 10-14X ROI on Ads for Event Ticket Sales - Geoff Shames In this first episode of PromoTix University, we’re diving deep into paid digital advertising for event ticket sales with special guest Geoff Shames, founder of Crowd Control Digital—an agency behind massive campaigns for Illenium, KSI, Travis Scott, Judas Priest, and more. Geoff has driven more than $100,000,000 in ticket sales with his campaigns and today we break down the best-performing ad platforms, how to maximize ROAS (Return on Ad Spend) by 10–14X, and review a viral contest strategy that turns one paid visitor into 8–10 ticket sales or leads. Plus, we review Found.ee, a powerful programmatic ad platform that helps promoters stretch their budget further. If you're looking to sell more tickets, boost conversions, and improve your event marketing strategy, this episode is packed with insider tips you can apply today. 🚀 🎧 Listen & start scaling your ad driven ticket sales! 📖 Chapters 00:00 - Intro: PromoTix University Episode 1 00:43 - PromoTix University Intro 01:05 - Welcome to PromoTix University 01:51 - Introducing Geoff Shames with Crowd Control Digital 02:09 - Evolution of Digital Advertising for Events 03:17 - Navigating Social Media Platforms 04:46 - The Power of Reddit Advertising 07:45 - Other Digital Advertising Ideas 09:14 - Starting with Paid Media for Events 13:47 - Adapting to Changing Buying Patterns 17:28 - Testing and Scaling Campaigns 21:22 - How to Spot an Underperforming Ad 23:38 - Understanding Attribution Challenges & Tracking Conversions 27:43 - Budgeting for Ad Campaigns for Different Sized Events 29:14 - Expected ROI from Ads Selling Tickets 30:59 - Success Stories in Advertising 34:02 - One Thing You Can Do Today to Improve Ad Performance 37:22 - Introduction to Found.ee: A Programmatic Advertising Platform 38:59 - Different Ad Campaigns You Can Run on Found.ee 44:00 - Maximizing Advertising ROI and Promotion with Viral Contests 44:33 - Setting Up a Viral Contest on PromoTix 47:24 - Engagement Strategies for Contest Participants 51:21 - Building Your Marketing Database with Viral Contests 53:10 - Tracking Contest Performance and ROI 55:00 - Leveraging Top Fans for Future Events 55:49 - Wrapping it up, and What's to Come for Episode 2 💻 Follow me YouTube: https://www.youtube.com/@williamroyalljr (https://www.youtube.com/@williamroyalljr) TikTok: https://tiktok.com/williamroyalljr (https://tiktok.com/williamroyalljr) Instagram: https://www.instagram.com/williamroyalljr (https://www.instagram.com/williamroyalljr) Facebook: https://www.facebook.com/williamroyalljr (https://www.facebook.com/williamroyalljr) LinkedIn: https://linkedin.com/in/williamroyalljr (https://linkedin.com/in/williamroyalljr) Website: https://www.promotix.com/ (https://www.promotix.com/)

Who has been a guest on PromoTix University

Names identified in recent episode analyses. Showing up to five guests.

• Carrie Page
• Madison Gregory
• Kristy Caldwell
• Gopi Sangha

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

YouTube views

8,679

Score snapshot 15 Sept 2025

Spotify

5.0 / 5

1 ratings

Podcast Authority Score: 32 / 100

A composite of feed quality, social presence, YouTube performance and engagement. Read the methodology.

Quality

26

Social presence

0

YouTube

65

Engagement

32