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This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

PromoTix University

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by William Royall Jr

5.0(1 reviews)

5 episodes

Updated Daily

Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality26

Social0

YouTube65

Engagement32

Learn more

Podcast Overview

PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales. Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition. From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free. 🎟️ Stop guessing. Start growing. Welcome to PromoTix University.

Language

🇺🇲

Publishing Since

3/17/2025

Visit Website View on Apple Podcasts RSS Feed

🇺🇸 Charts #3

Outreach generated

Apple 142

Spotify 827

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Podcast Authority

Beta

PoorBased on show quality, social media presence, reviews, charts, and more

Quality26

Social0

YouTube65

Engagement32

Learn more

Excellent Areas

Good Performance

Growth Opportunities

excellent

Episode Length

33 minutes

Performing excellently!

needs improvement

Publishing Consistency

Every 25 days

Recommendations available

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Recent Episodes

July 18, 2025

Secrets to Event Success: How Victory Athletics is Winning in Cheerleading Competition Production

Host Will Royall interviews Carrie Page and Madison Gregory of Victory Athletics, who reveal their secrets to success in cheerleading competition production through innovation and customer focus.

June 2, 2025

How to Legally (and Creatively) Integrate Cannabis into Your Events - Kristy Caldwell & Gopi Sangha

Host Will Royall interviews Kristy Caldwell, founder of Harvest Fest, and Gopi Sangha, co-founder of High Frequency, about legally integrating cannabis into events and creating engaging experiences while navigating regulations.

April 30, 2025

Unlocking Sales: Using Archetypes to Boost Event Ticket Sales

PromoTix University Podcast – Episode 3 🎙️ Unlocking Sales: Using Archetypes to Boost Event Ticket Sales - with William Royall In this episode of the PromoTix University Podcast, host Will Royall breaks down the power of brand archetypes in event marketing—and why using them correctly can dramatically increase ticket sales, especially for VIP packages. Whether you're producing a comedy show, a business seminar, or a kids’ event, your audience connects emotionally first—and brand archetypes are the secret weapon for building that connection. Learn how to align your event's visual identity, messaging, and ticket tiers with psychological drivers that influence buying decisions. Will shares actionable strategies on how to select the right archetype for your event, design marketing campaigns around it, and use it to increase audience engagement, build brand trust, and ultimately sell more tickets.🎟️ Discover how to turn your event from forgettable to unforgettable using timeless psychology and smart brand strategy.🔗 Download the Brand Archetype Worksheet (yes, it's free): <a href="https://connect.promotix.com/brand-archetypes-event-worksheet">https://connect.promotix.com/brand-archetypes-event-worksheet</a>📖 Chapters00:00 - Introduction to Brand Archetypes 01:33 - The 12 Brand Archetypes Explained 03:52 - Selling More VIP Tickets with Brand Archetypes 05:23 - Applying Brand Archetypes to Different Types of Events 09:02 - Implementing Brand Archetypes in Your Event Marketing 10:01 - Taking Action with the Brand Archetype Framework for Events💻 Follow meYouTube: <a href="https://www.youtube.com/@williamroyalljr">https://www.youtube.com/@williamroyalljr</a> TikTok: <a href="https://tiktok.com/williamroyalljr">https://tiktok.com/williamroyalljr</a> Instagram: <a href="https://www.instagram.com/williamroyalljr">https://www.instagram.com/williamroyalljr</a> Facebook: <a href="https://www.facebook.com/williamroyalljr">https://www.facebook.com/williamroyalljr</a> LinkedIn: <a href="https://linkedin.com/in/williamroyalljr">https://linkedin.com/in/williamroyalljr</a> Website: <a href="https://www.promotix.com/">https://www.promotix.com/</a>#eventmarketing #brandarchetypes #tickets #ticketsales #audienceengagement #emotionalmarketing #eventbranding #marketingstrategy #promotix #sellmoretickets #eventplanning #psychology #brandingtips #eventpromotion #vipexperience

5 total episodes available

Recent guests on PromoTix University

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Carrie Page

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Madison Gregory

Guest

Kristy Caldwell

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Gopi Sangha

Guest

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What is PromoTix University?: PromoTix University is the go-to podcast for event organizers, promoters, and venue owners who want to sell more tickets, fill more seats, and maximize event profits. Hosted by Will Royall, a 15 year festival, venue, and event business veteran, this podcast delivers no-fluff, high-impact tactics for sponsor acquisition, vendor negotiation, operations, marketing, and other strategies to help you grow your events and ticket sales.

Each episode breaks down proven tactics, industry insights, and real-world case studies that you can apply immediately. Whether you run concerts, festivals, trade shows, sporting events, or community gatherings, you’ll learn how to boost attendance, improve promotions, and out-market the competition.

From paid ads to organic growth, influencer marketing to audience retention, PromoTix University gives you the tools to turn struggling events into sellout successes. Tune in for actionable lessons, expert interviews, and insider secrets—all for free.

🎟️ Stop guessing. Start growing. Welcome to PromoTix University.
How often does this podcast release new episodes?: This podcast updates daily.
Where can I listen to this podcast?: This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
Does this podcast accept guests?: Information about guest appearances is not available.

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