Marketing and innovation strategy in the age of ChatGPT.
Be inspired by exclusive interviews of thought leaders and doers in start-ups, scale-ups and big brands. Produced by Hypehack, a brand and innovation consultancy that combines the agility, technology and disruption of startups with the strategic frameworks big brands use.
How to get a competitive advantage with AR, VR and Immersive?
While "metaverse" is going through the ups and downs of the hype curve, AR and XR are getting more adoption by brands and consumers alike. In this episode, Shravan Rajpurohit, CEO and co-founder of The Intellify shares his insights to get immersive, AR and VR right for marketing, brand and user experience.
14 Aug 2023
Boost your productivity with Ai employees
Kevin Tran, Founder of Ai Piping shares his insights on how you could turbocharge your sales and marketing productivity with AI-powered intelligent autonomous employees.
30 May 2023
Ai for Market & User Research
What if you could do qualitative market research or user research without actual users? Hugo Alves, co-founder of AI platform Synthetic Users shares his views and insights on how artificial intelligence can simulate different types of user behaviours and responses, to solve recruitment issues and massively cut-down on resources and time required.
30 Mar 2023
Balancing Core and Innovation in Snacking
Krishma Sood, Marketing Manager at Australian snacking jewel Arnott's shares her experience on innovating an iconic household brand, without alienating the base. In this episode, we'll discuss where to find inspiration, what consumers really want from their snacks, what to keep and what to change and how collaboration can help generate incremental innovation while attracting new audiences.
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