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Proof of Concept

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by Toby Blue | Chairman and Chief Operating Officer of The Tasting Alliance

5.0(5 reviews)
11 episodes
Updated Daily
Accepts GuestsHas SponsorsLocation 🇺🇸

Podcast Overview

Welcome to Proof of Concept, the official podcast of The Tasting Alliance — the team behind the world’s most prestigious spirits competitions, including the San Francisco World Spirits Competition, New York World Spirits Competition, Asia World Spirits Competition, and Latin America World Spirits Competition. Hosted by Toby Blue, Chairman and Chief Operating Officer of The Tasting Alliance and longtime spirits industry executive and Jason Rabinowitz, Multiple Grammy Award Nominee and Entertainment Industry Veteran, this series explores the journeys behind the world’s most exceptional Double Gold–winning spirits — and the founders bold enough to build them. At its core, Proof of Concept is about entrepreneurship, craftsmanship, innovation and resilience. Each episode dives deep into the stories of founders, distillers, master blenders and visionaries who transformed an idea into an award-winning spirit — validated under the most rigorous blind tasting standards in the world. Proof as potency. Proof as validation. Proof that an idea can work. This podcast is where passion meets purpose, and where brand building, storytelling, sustainability, leadership and legacy intersect in the glass. From Idea to Icon. From Grain to Glass to Gold.

Language

🇺🇲

Publishing Since

2/20/2026

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Recent Episodes

Episode thumbnail for Heaven Hill Tasting - Bourbon, Rye, and Irish Cream

July 7, 2026

Heaven Hill Tasting - Bourbon, Rye, and Irish Cream

In this bonus episode of Proof of Concept, hosts Toby Blue and Jason Rabinowitz pour their way through the Heaven Hill portfolio — one of the largest family-owned distilleries in America and a cornerstone of Kentucky whiskey. The lineup spans Henry McKenna, Elijah Craig, and Rittenhouse before taking a smooth left turn into Carolans Irish Cream. From bottled-in-bond bourbon to benchmark rye, this tasting digs into what nearly two centuries of distilling heritage tastes like in the glass. Whether you're a bourbon loyalist or just building your whiskey vocabulary, this one covers a lot of ground in a single sitting.

Episode thumbnail for Stewardship Over Shortcuts: Kate Latts on Heaven Hill's Legacy

June 24, 2026

Stewardship Over Shortcuts: Kate Latts on Heaven Hill's Legacy

Heaven Hill has stayed family-owned for almost 90 years — through a fire, a generational handoff, and a whiskey boom that swallowed up most of its peers. Co-President Kate Latts joins Toby Blue and Jason Rabinowitz to talk independence, patience, and what it takes to protect a legacy bigger than any one leader.

Episode thumbnail for Ten to One Rum Tasting - Caribbean, Complex, Refined

June 11, 2026

Ten to One Rum Tasting - Caribbean, Complex, Refined

In this bonus episode of Proof of Concept, hosts Toby Blue and Jason Rabinowitz sit down for a guided tasting of Ten to One Rum — a modern Caribbean brand redefining what rum can be. This episode goes beyond the bottle and into the glass, breaking down the rich, nuanced character that has made Ten to One a standout in the category. From the blend of aged Caribbean rums to the craft and cultural pride behind every pour, this tasting offers a deeper look at what sets truly exceptional rum apart. Whether you're a longtime rum enthusiast or just spirit-curious, this is your chance to experience the craft.

11 total episodes available

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Frequently asked questions

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What is Proof of Concept?

Welcome to Proof of Concept, the official podcast of The Tasting Alliance — the team behind the world’s most prestigious spirits competitions, including the San Francisco World Spirits Competition, New York World Spirits Competition, Asia World Spirits Competition, and Latin America World Spirits Competition.

Hosted by Toby Blue, Chairman and Chief Operating Officer of The Tasting Alliance and longtime spirits industry executive and Jason Rabinowitz, Multiple Grammy Award Nominee and Entertainment Industry Veteran, this series explores the journeys behind the world’s most exceptional Double Gold–winning spirits — and the founders bold enough to build them.

At its core, Proof of Concept is about entrepreneurship, craftsmanship, innovation and resilience.

Each episode dives deep into the stories of founders, distillers, master blenders and visionaries who transformed an idea into an award-winning spirit — validated under the most rigorous blind tasting standards in the world.

Proof as potency. Proof as validation. Proof that an idea can work.

This podcast is where passion meets purpose, and where brand building, storytelling, sustainability, leadership and legacy intersect in the glass.

From Idea to Icon. From Grain to Glass to Gold.

How often does this podcast release new episodes?

This podcast updates daily.

Where can I listen to this podcast?

This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.

Does this podcast accept guests?

Information about guest appearances is not available.

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