Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development. Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success.
Property Developers Playbook
Claim This Podcastby Jonathan Stobbs & Kieron Shepherd
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Podcast Overview
Property Developers Playbook is your go-to podcast to the world of property development and investment. Hosted by Jonathan Stobbs and Kieron Shepherd, who both have experience as developers and as main contractors, this podcast dives into the strategies, challenges, and rewards of real estate development. Whether you're a contractor looking to transition into development or an investor looking to scale, each episode provides actionable insights, dos and don’ts, and first-hand experiences from those on the ground. Join us as we interview top developers, tackle common pitfalls, explore innovative solutions, and discuss the mindset required to thrive in property development. Property Developer’s Playbook is more than just advice; it’s a blueprint for unlocking your potential in property development. Tune in to start building your knowledge, confidence, and your success.
Language
🇺🇲
Publishing Since
6/18/2025
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Recent Episodes
July 13, 2026
The 80% Secret: Why You Need an Interior Designer Early Doors
In this episode, Jonathan and Kieran dive deep into the often misunderstood world of interior design in property development. After sharing an exciting update on their latest acquisition, a massive office-to-residential conversion in Cornwall, the duo address one of the biggest pitfalls developers face: injecting personal taste into target-market designs. KEY TAKEAWAYS Design for the Market, Not Yourself: The ultimate goal of interior design in property development is to appeal to your specific target demographic, not to showcase your personal aesthetic preferences. Bring Designers in Early: Don't wait until the walls are up. Engaging an interior designer during the initial layout and space-planning phase helps optimize room flow, privacy, and functionality before structural mistakes are made. Prioritize Low-Maintenance Materials: For entry-level or buy-to-let markets, substituting traditional tiles with robust alternatives like aqua panels or opting for Karndean (LVT) flooring can dramatically reduce long-term maintenance costs and quicken installation times. The "Gray Dynasty" is Fading: Shifting design trends indicate that the cold, monochromatic blue-grays of the past decade are on their way out, making way for warmer earth tones and cozy, pastel accent points that feel like a home. Honest Architecture Creates a USP: Following the model of leading developers like Capital & Centric, allowing the raw fabric of a building to speak for itself can create a unique brand identity that commands premium interest. BEST MOMENTS "Zero maintenance doesn't exist. But low maintenance does, and on these types of builds... that's what you want to aim for." "We used to have the Magnolia Revolution pre-90s... then we moved into this gray dynasty where everybody has gone gray... I think we're a little bit tired of that now as a country." "Interior design is very subjective... developers are busy finding sites, appraising sites, putting everything together, and interior designers are keeping up to date with the local trends." "When you are talking to interior designers... have a look at their previous projects, speak to their previous clients, see what they've done before... they should be able to give you referrals to support their work." "A good interior designer... will be able to value engineer that and give you some examples of what that would be... So if it's not your strength, lean on the professionals." YOUTUBE CHANNEL https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stage—from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. FOR REFERENCE Website: https://www.weareease.com LinkedIn: https://www.linkedin.com/company/we-are-ease/ Instagram: https://www.instagram.com/weareease/ OUR SOCIALS https://www.facebook.com/jonathan.stobbs.7/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
July 5, 2026
59: Inside Our 9 Apartment Office Conversion: Saltash Development Update
Jonathan Stobbs and Kieron Shepherd pull back the curtain on one of their live developments, Saltash — an office-to-residential conversion — in a "developer diary" style update. They walk through how the site was sourced, the funding structure, the technical curveballs thrown up during construction, and the lessons learned so far. KEY TAKEAWAYS Sourcing the Deal: The Saltash site (officially St James Court) was found on Rightmove via a commercial agent. Its "ugly duckling" appearance — a tired render finish and awkward mansard roof — likely put off other buyers, but the internal layout and space worked in the hosts' favour, and it qualified for Class MA permitted development rights, simplifying planning. Funding Flexibility: The purchase was structured using vendor finance in combination with bridging finance, later refinanced onto development finance — a combination that gave the team breathing room to secure planning and progress construction. Existing Buildings Bring Surprises: Conversions mean working with what's already there. The team discovered the building was actually two structures joined together, with a hidden concrete ring beam and an unexpected steel structure creating a large void between floors — all requiring on-the-spot design decisions. Gas vs Electric — A Costly Pivot: A quote of £28,000 to bring gas to the site led the team to switch to an all-electric specification, using solutions like Quantum Dimplex heaters to maintain strong EPC ratings without blowing the budget. Insulate Externally, Not Internally: Choosing external wall insulation (EWI) over internal insulation cost more upfront but preserved valuable internal square footage in the apartments and gave the whole building a refreshed, brand-new appearance. Challenge the Spec: The team swapped out architect-specified products (insulation brands, floor build-ups) for alternatives that hit the same performance values at lower cost or faster install time — provided the u-values and building regs requirements were still met. Utilities: Start Early: Both hosts agreed the biggest lesson from the project was getting utility companies involved sooner, particularly given the knock-on effect on timing and design decisions. Plan for Logistics: Access for tradespeople, delivery vehicles and skips is easy to overlook on tight or hidden sites — something the hosts recommend mapping out clearly for suppliers and contractors in advance. BEST MOMENTS "It's a solid building — actually two buildings that have joined together." "We're not doing gas anymore." "You've got to be able to react, respond positively, and do what you can do." "Would you buy another office conversion? Absolutely — I think we are tomorrow." YOUTUBE CHANNEL https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he's involved in every stage — from design to delivery — offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/https://www.linkedin.com/in/jonathanstobbs/https://www.instagram.com/jonathan.stobbs/https://www.facebook.com/kieron.shepherd.73https://www.linkedin.com/in/kieron-shepherd-83b979aa/https://www.instagram.com/kieron__shepherd/https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamphttps://www.propertydevelopersiq.co.uk/pdblive
June 29, 2026
58: Why Most People Never Achieve Their Full Potential: The Comfort Zone Trap
In this episode of the Property Developers Playbook, hosts Jonathan Stobbs and Kieron Shepherd delve into the importance of stepping out of your comfort zone, particularly in the realm of property development and business. They discuss how fear often holds us back from taking necessary steps and share personal anecdotes about overcoming anxiety in various situations, from networking events to client meetings. KEY TAKEAWAYS Embrace Discomfort for Growth : Stepping out of your comfort zone is essential for personal and professional growth. Engaging in new experiences, even if they feel uncomfortable, can lead to valuable opportunities and relationships. Fear is Often Illusory : Fear can be defined as "false evidence appearing real." It's important to recognize that the scenarios we create in our minds often do not reflect reality, and overcoming this fear is crucial for taking the first step. Learn from Experience : Just like learning to drive, gaining experience in property development or any new venture becomes easier over time. The first attempt may be daunting, but with practice, it becomes second nature. BEST MOMENTS "Growth happens outside the comfort zone. Once you expand your comfort zone, that becomes a lot easier." "You have to take the first step and you'll grow from that. Don't overthink things." "It's comfortable to sit on the sofa and do nothing, right? The normal is easy, it's comfortable." YOUTUBE CHANNEL https://www.youtube.com/@propertydevelopersiq HOST BIOS Jonathan is a property developer and entrepreneur with a background in finance and construction. Originally from South Africa, he holds degrees in Accounting and Auditing and relocated to England in 2003. He gained financial and operational experience at firms such as RSM, Prudential, and Baker Tilly before transitioning into property. Since 2014, Jonathan has managed major commercial-to-residential conversions and new build developments, particularly across the South West. His analytical mindset and on-the-ground experience help listeners navigate the property world with confidence. Kieron is a construction expert and entrepreneur with over 20 years of industry experience. Starting as a mason, he went on to found Shepherd Construction in 2012, delivering projects across both the public and private sectors. From extensions to luxury new builds, Kieron has earned a reputation for quality, precision, and strong leadership. As Managing Director, he’s involved in every stag —from design to delivery—offering a no-nonsense, deeply practical perspective to anyone looking to build with success. OUR SOCIALS https://www.facebook.com/jonathan.stobbs.1979/ https://www.linkedin.com/in/jonathanstobbs/ https://www.instagram.com/jonathan.stobbs/ https://www.facebook.com/kieron.shepherd.73 https://www.linkedin.com/in/kieron-shepherd-83b979aa/ https://www.instagram.com/kieron__shepherd/ https://www.propertydevelopersplaybook.co.uk/ Book your seat now on our 3-day live event, Property Developers Bootcamp https://www.propertydevelopersiq.co.uk/pdblive
62 total episodes available
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- What is Property Developers Playbook?
- How often does this podcast release new episodes?
This podcast updates daily.
- Where can I listen to this podcast?
This podcast is available on 4 platforms including Apple Podcasts, Spotify, and more. You can also use the RSS feed directly.
- Does this podcast accept guests?
Yes, this podcast regularly features guests.
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