Pros & Content Brief

About Pros & Content Brief

Knotch brings marketers to the mic for conversations about tying digital, demand and growth marketing efforts to business outcomes and ROI. In Pros & Content, we sit down with marketing leaders to dive deep into their content journey to understand how they use audience journey strategy and metrics to accelerate business growth. In our Data-Driven Marketing Leader series, Anda Gansca, CEO and Co-Founder of Knotch, interviews influential CMOs about the intersection of data and content. Learn more at https://www.knotch.com/podcast

Category

business · society & culture

Language

en

Explicit

No

First episode

27 Aug 2019

Latest episode

10 Jan 2024

Latest episodes

97 episodes in the feed.

1. 

   10 Jan 2024

   Marketing Mastery Unveiled: A Journey from Code to CMO, With Suku Krishnaraj, CMO of Sumo Logic

   In this episode, explore the transformative journey of Suku Krishnaraj, CMO of Sumo Logic, who transitioned from a technical background, revealing strategic insights into category building, team leadership and the impactful role of AI in modern marketing.

2. 

   21 Sept 2023

   Workshop: How to be Both Distinct and Relevant in the AI Content Arena

   Industry experts discuss leveraging AI in content creation to enhance efficiency, foster trust, and optimize SEO in the digital marketplace.

3. 

   29 Aug 2023

   Chantal Rapport, Chief Marketing Officer, Upstart (Data-Driven Marketing Leader)

   Dive into the synergy of creativity and data with Chantel Rapport, CMO of Upstart, as she shares her growth journey, AI's role in marketing, and the importance of a data-driven approach.

Reach and audience

Public platform figures. Ratings count people who left a rating, not total listeners.

Apple Podcasts (US)

4.6 / 5

10 ratings

Spotify

5.0 / 5

1 ratings

Contact Pros & Content Brief

Guest appearances

Does not typically book guests

Based on episode analysis; this does not confirm that the show is currently accepting guests.