About Prosper in Private Practice Podcast: For Counsellors, Therapists & Hypnotherapists
Welcome to "The Prosper in Private Practice" podcast, delivered by me, Claire Feldman - your experienced therapist and business mentor. I am here to guide you through the exciting yet overwhelming world of starting and growing your private practice. Are you ready to embark on your private practice journey but feeling a bit lost in the sea of details? Or perhaps you have already established your practice, but are struggling to reach your full potential? Well, you've come to the right place! In this podcast, we will dive deep into the essential strategies that will help you thrive in PP
From Therapist to Thrive: Ethical Instagram Marketing & Ads with Elsie Lawrence
In this episode, host Claire Feldman speaks with Elsie Lawrence, a qualified psychotherapist turned marketing mentor. Elsie shares her journey from working in a marketing job through her existential crisis brought on by her mother's leukemia diagnosis, to finding her passion in combining psychotherapy with marketing. They discuss the importance of balancing life and business, navigating the complexities of Instagram marketing, the concept of ethical marketing, and the effectiveness of paid ads. Elsie shares practical strategies for therapists to increase visibility and generate inquiries without feeling sleazy or overwhelmed. She emphasizes building a strong foundation, creating quality content, and using paid ads strategically for sustainable business growth.
00:00 Introduction and Guest Welcome
00:17 Guest Background and Career Journey
01:50 Life Changes and Career Shift
02:54 Balancing Life and Instagram Marketing
04:24 Combining Marketing and Psychology
07:02 Effective Instagram Strategies for Therapists
12:44 The Role of Paid Ads in Marketing
21:53 Mentorship and Services Offered
24:43 Realistic Expectations and Conclusion
7 Mar 2025
How AI Can Transform Your Private Practice: A Guide for Therapists
In today's podcast episode, we delve into the use of AI in private practices. The discussion stemmed from a controversial post in a counselling Facebook community about an AI tool named 'AI Supervisor,' and the mixed reactions it received. We explore the ethics, data protection, and legal concerns surrounding AI and its integration into counselling. Despite the reservations, AI presents substantial benefits, such as supporting tasks between supervision sessions and enhancing administrative efficiency.
The host shares personal experiences with AI, highlighting its role in organizing thoughts, creating structured content, and handling administrative tasks. AI tools, like ChatGPT, offer valuable assistance for brainstorming, content creation, and client communication. By customizing AI with personal preferences, users can generate content accurately reflecting their style and tone. Leveraging AI can significantly reduce the time spent on tasks like writing emails, creating worksheets, and maintaining social media presence.
The host emphasizes the importance of asking questions and understanding AI's potential rather than dismissing it out of fear. Engaging with AI, ethically and responsibly, can make private practice management more efficient and less time-consuming. Upcoming training sessions on using AI in therapy practices are also mentioned, promising to provide more insights into ethical and effective AI usage.
21 Feb 2025
Instagram Marketing for Therapists - Part 2
In this episode, Claire Feldman continues the discussionfrom the previous installment about Instagram marketing for therapists. Afterrecapping the basics like defining your niche, branding, and optimizing yourbio, Claire delves deeper into creating engaging content. She discussesshifting perspectives on social media's role in client acquisition, emphasizingthe importance of community building, effective content types like reels andcarousel posts, and the creation of 'hooks' to capture attention. Claireprovides tips on balancing content creation time, the importance ofconsistency, and effective methods for promoting your services usingstorytelling techniques. She also teases an upcoming comprehensive coursedesigned to guide therapists through these processes step-by-step.
00:00 Introduction and Recap of Part One
01:18 The Importance of Instagram for Therapists
04:51 Creating Engaging Content
08:12 Content Pillars and Themes
15:04 Consistency and Content Types
18:59 Using Hooks to Capture Attention
23:27 Promoting Your Services Effectively
29:19 Conclusion and Upcoming Course
Podcast Authority Score: 26 / 100
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