Each month Prosper surveys over 8,000 US consumers on a broad selection of spending intentions and retail behaviors. Our unique ‘fill in the blank’ write in questions combined with our emotional drivers, like impulsivity and happiness, result in a data bank used by leading brands, retailers, marketers and financiers to understand the dynamic and ever-changing consumer.
The September 2026 Prosper Consumer Snapshot provides a comprehensive look at American economic sentiment, revealing a dip in consumer confidence alongside a persistent willingness to spend. While individuals feel more anxious about the broader macro environment, their personal happiness remains relatively stable, leading to a focus on selective and value-driven purchasing rather than total austerity.
High costs for essentials like gasoline continue to strain household budgets, prompting many shoppers to prioritize generic brands and discount retailers such as Walmart and Target. Despite these pressures, long-term plans for major purchases like homes and vehicles remain steady or slightly improved compared to the previous year.
The data also highlights a significant rise in Walmart Plus memberships, underscoring a growing consumer preference for platforms that offer a blend of savings and convenience.
Ultimately, the report suggests that while spending intentions have softened since the summer, buyers are still engaging with the market when presented with a clear value proposition.
19 Aug 2026
Prosper Consumer Intentions Snapshot-August 2026
The August 2026 Prosper Consumer Snapshot provides a comprehensive analysis of current U.S. economic sentiment and buyer behavior. While overall consumer confidence and happiness levels show slight improvements, the data highlights an increasing awareness of inflationary pressures, particularly regarding gasoline and grocery costs. In response to these financial strains, individuals are adopting more disciplined shopping habits, such as prioritizing essential goods and seeking value through store brands and coupons.
Despite this cautious mindset, the data reveals a surprising surge in short-term spending intentions, likely driven by seasonal demands like back-to-school shopping. Additionally, the data tracks shifting brand loyalty, noting steady participation in Amazon Prime alongside a significant rise in Walmart+ memberships. Ultimately, the findings suggest a resilient but highly selective consumer who is carefully balancing necessary major purchases with daily fiscal pragmatism.
18 Jul 2026
Prosper Consumer Intentions Snapshot-July 2026
The July 2026 Prosper Consumer Snapshot provides a detailed analysis of American economic sentiment and purchasing behavior based on a large-scale monthly survey.
While consumer confidence has dipped slightly below previous years, a rising Consumer Mood Index suggests individuals are feeling more positive about their personal lives than the broader economy. Though shoppers remain wary of inflation, particularly regarding fuel and groceries, many are beginning to loosen strict spending discipline as immediate price pressures show signs of stabilization.
To manage costs, people are increasingly relying on value-driven retailers and subscription services like Amazon Prime and Walmart+. Future spending plans indicate a shift toward home improvements and real estate over travel, reflecting a cautious but steady recalibration of household budgets.
Ultimately, the report serves as a strategic guide for marketers and financial analysts to navigate a marketplace defined by selective, deliberate spending.
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Gary Drenik host the show. Published by Phil Rist.
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