About Psych Insights for Modern Marketers - The 3G Edition
Get your bad attitude adjusted and your selling chops hot-wired directly into the sizzling core of the modern marketing world... with spot-on, uncensored advice and insight from 3 generations of notoriously successful copywriter/entrepreneurs.
A fabulous wrap-up show for the podcast.
Dealing with the good and awful aspects of using – or avoiding – humor in your marketing efforts.
Plus, a deep dive into what makes someone funny... with a mini-course on helping even unfunny marketers find a groove that can open up entirely new ways to nurture real relationships with clients and customers.
This is a nearly complete seminar on being a crack-up, and using humor to bring people into your world while making your contacts with them bristle with smooth connections and influential prowess.
A near-perfect show to end the series on.
Thanks for sharing the ride with us!
7 Jan 2026TRANSCRIPT
EP29: Reinventing Your Life Into Something Awesome
The guys reveal the genesis of their transformations and journeys to becoming who they are today...
... and it's riveting stuff. John's story goes back to his grandfather, who was an entrepreneur who got crushed by the Great Depression... yet somehow instilled the core sense of working for yourself into his grandkids (without even meeting them). Kevin's adventures leading to Copy Chief (and then abruptly leading away from it) are a modern parable for anyone seeking to dominate a niche. And Daniel's quest for a simple and lean operation is a complete model for anyone seeking to go it (almost) alone in the brave new digital world.
You'll also learn about the different types of entrepreneurs out there: Cutthroats, collaboratives, and agents of chaos. (Yes, you already have, or soon will, deal with all three during your career... so it's nice to see how each type operates, and what to watch out for if you wanna survive the experience. Cuz it's capitalism at its finest.)
So much good stuff here. Insights to who you're sharing space with online, plus how to avoid burnout , and dealing with the loneliness of going solo.
Everyone's life has ups and downs, and occasional stumbles off the main path...
... but only a few discover the proven ways to actually craft your future so it's exactly what you want.
Clues and specific tactics abound here. Great stuff...
1 Jan 2026TRANSCRIPT
EP28: How'd You Get My Address And Why Are You Sending Me Lumpy Envelopes?
Very fun episode here – Kevin received a large, mysterious and very lumpy envelope in the mail... and wanted to open it live on the podcast to see what wonders were inside.
Very interesting insights from the three professionals, with John's long history in direct mail marketing, Kevin learning about copy from old school guys raised on mail, and Daniel having no idea that direct mail still existed (just kidding – but only John ever worked in the medium).
The surprises inside are one thing.
But the savage commentary afterward was one of the most vicious dissections of an ad you'll ever witness. It was gruesome (and deserved).
And boy, are you gonna be happy you watched it unfold. This show became a one-stop complete seminar on how to target audiences with real power, grab their attention quickly, and drag them kicking and screaming deep into your pitch...
... while applying everything in your Bag O' Tricks to win your prospects over and get them to throw money at you gleefully.
Direct mail is the grizzled parent of all marketing done today by email and websites. Everything that worked to make direct mail so potent a few decades ago still brings home the bacon, no matter what medium you're using.
Essential show here. Plus, you'll laugh your butt off, as usual...
Inside a recent episode
EP30: Are You Funny?
Published 14 Jan 2026 · Transcript excerpt
[…] It goes out and then I see what comes back. And sometimes nothing comes back and I'm like, dang, I thought that one was really good and there's no one replied. And then some days I send it out and the inbox is 50 replies that are like the laughing emoji crying with tears. So like you just know that hits and that experience subtly trains you in what's funny and what's not. And that definitely has changed my humor and how I, you know, this feel I have, even the feel between lines, it's hard to describe, but you once replied to me, Kevin, saying like you just had that comics intuition there. You called out what they were thinking, the smirk on their face, and you need to be really in tune to know that. […]
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