Behavioral Economics examines why smart people often make irrational financial and life decisions. Drawing on cognitive psychology and real-world market behavior, this show reveals the hidden biases — anchoring, loss aversion, overconfidence, and more — that shape investing, spending, and economic outcomes. Hosted by a clinical psychologist, it offers practical strategies to improve decision-making and better understand both personal finance and broader market movements.
The Hidden Psychology of Order Execution: Why Investors Sacrifice Price for Certainty
Investigate how loss aversion, anchoring, overconfidence, and the desire for immediate action influence investor behavior. Explore why traders may choose market orders during emotionally charged situations and why limit orders can introduce their own psychological challenges, including missed opportunities and regret.
25 Oct 2026
The Subscription Trap: Why $9.99 Never Feels Expensive
Why do consumers hesitate to spend $200 on a purchase but willingly maintain ten subscriptions costing $10 or $15 each month? Behavioral economics reveals how mental accounting, automatic payments, and the psychology of small purchases influence our financial decisions. This episode explores how companies use subscription pricing, free trials, and frictionless payments to encourage spending that consumers may barely notice. We examine how recurring expenses accumulate and why modern convenience can make it increasingly difficult to recognize how much we actually spend.
22 Oct 2026
The Decoy Effect — How Companies Manipulate Your Choices
Why do consumers sometimes choose a more expensive product when a third option is introduced? This episode explores the decoy effect, a fascinating phenomenon in behavioral economics that reveals how our preferences can be manipulated through carefully designed choices. Drawing on psychological experiments, pricing strategies, and real-world examples, we examine why seemingly rational decisions are often influenced by options we never intended to purchase.
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