What if we were not alone as entrepreneurs, artists, athletes & creatives?
We are trained to believe that if we are not doing something productive at every moment of every day that we are failing, that we are being left behind. That we are not working towards success.
The Psychology of Entrepreneurship, hosted by Ronsley Vaz, brings to the public discussion insights from New York Times bestselling authors, founders of multi-million dollar companies, Olympic athletes, clinical psychologists, professors, high profile musicians and performing artists.
Ronsley and his guests will cover every perspective and angle there is on the internal workings that happen in the mind of an Entrepreneur.
Through conversations with these guest experts, whether they are jet fighter pilots or athletes or singers or entrepreneurs, we will find out why we believe that we're not good enough. Why we sell ourselves short on the things that we've done. To discover what really is imposter syndrome?
In a society that makes you conform to all sorts of structures, standing out and being yourself is a rebellious act. There's never been a better time for you to be yourself.
If you are an entrepreneur, artist, athlete or creative, one who makes something that didn't exist before, then this is for you. Become a FIRST RESPONDER - go to mustamplify.com/poe and click the button.
Building a Wellness Empire While Struggling with Your Own Mental Health feat. Robbie Bent
BUILDING THROUGH BURNOUT with ROBBIE BENT
The entrepreneur's mind is constantly juggling family, business, emotions, and expectations. We want to excel at everything, but we end up feeling like we're failing at everything. In this episode, we explore how to build something that serves others while struggling with your own emotional balance - and why the businesses that heal us often become the ones that heal the world.
About Robbie BentRobbie Bent is the founder of Other Ship, a wellness company that combines ice baths, saunas, and guided emotional experiences to help thousands of people process their emotions and build resilience. What started as a simple ice bath in his Toronto backyard has evolved into a movement serving communities across multiple cities, with an accompanying app that has facilitated hundreds of thousands of sessions.
Robbie's journey to wellness entrepreneurship wasn't traditional. After struggling with drugs and alcohol, he moved back to Toronto four years sober, searching for healthy community and connection. Rather than finding an existing solution, he created one - beginning with a free backyard ice bath that anyone could use. This grassroots approach grew organically into a business that now trains dozens of guides and operates multiple physical spaces, all while maintaining its core mission of authentic transformation.
What makes Robbie unique is his radical honesty about the psychological challenges of building a wellness empire while struggling with his own emotional balance. He demonstrates that the most sustainable businesses often emerge from solving our own deepest needs, and that using your own product as medicine during difficult business moments isn't just strategy - it's survival.
Robbie's unique perspective: "I've never been so busy and also needing to be a leader of so many people, plus balance my family life and continuously feeling like I'm not doing excellent at any of the things. I'm not working enough. I'm not a good enough dad. I'm not a good enough partner."
Key Topics Discussed in This Volume:
The Entrepreneur's Emotional Paradox - Building something that helps others find peace while experiencing internal chaos
From Personal Healing to Business Model - How solving your own deepest needs creates sustainable businesses
The Psychology of Anger in Business - Why anger becomes our default when we feel powerless and how to transform it
Building Community Before Product - Starting with free backyard ice baths and growing organically through authentic connection
Customer Language as Marketing Gold - Using your first 100 customers' words to describe your product better than any marketing copy
The Ecosystem Approach - How apps, physical spaces, and content can feed each other for sustainable growth
Scaling While Maintaining Soul - Balancing creative integrity with business demands and the psychology of creative entrepreneurship
Using Your Product as Medicine - How founders can access their own healing through the businesses they build
PRACTICAL TAKEAWAYS:Robbie's Community-First Business Framework:
The Backyard Validation Method - Start with free access in your own space, observe who returns repeatedly, and use their language to describe your offering
The Ecosystem Model - Build complementary products where physical spaces inspire digital products, apps fund content, and content promotes spaces
The Guide Training System - Scale personal transformation by training others to facilitate experiences, creating both community and revenue streams
1 Jul 2025
The Artist to Entrepreneur Evolution feat. Justin Buzzi
There's never been a better time for you to leverage your unique perspective and turn it into entrepreneurial success.
If you are an entrepreneur, artist, athlete or creative, one who makes something that didn't exist before, then this is for you.
In this volume of The Psychology of Entrepreneurship… I interview Justin Buzzi about the evolution from artist to entrepreneur and the power of viewing yourself as a marketer first.
About Justin Buzzi
Justin started his entrepreneurial journey at 13 years old, creating music in his closet and posting on MySpace. What began as teenage creativity has evolved into a multifaceted business empire. Today, he runs a successful kayak tour franchise with 32+ locations, hosts three different podcasts (Building a Buzz, Get Up and Scale, and Let's Yak), and has mastered the art of content creation with over 2 million YouTube views in recent months.
Justin's unique perspective: "I feel like I run a marketing agency that just happens to do kayaking."
Key takeaways:
How creative pursuits naturally develop business acumen
Why seeing yourself as a marketer who happens to do X changes everything
Managing three podcasts while running a growing franchise business
Using podcasts to access conversations that cold emails can't reach
Practical applications from note-taking to custom GPTs for franchisees
What it's like being in the room with Gary Vaynerchuk and high-level entrepreneurs
The crucial mindset shift that changes how you approach entrepreneurship
Moving beyond other people's definitions to create meaningful impact
Powerful Insights from Justin:
"You need to understand the conversation you're having with the people you're having that conversation with. If you don't understand that, you're gonna miss the mark on a lot of things."
"You need to understand the conversation you're having with the people you're having that conversation with. If you don't understand that, you're gonna miss the mark on a lot of things."
"At the end of the day, it's just kayaking. We're not putting out actual fires... that perspective has helped quite a bit."
"The business is gonna work because I'm part of the business and because I'm who I am... betting on yourself vs. betting on the business."
The Three-Podcast Strategy:
Building a Buzz - Personal branding and business insightsGet Up and Scale - Scaling business operations and growthLet's Yak - Podcasting while kayaking (Gary Vaynerchuk's suggestion in action)
Each serves a different audience and purpose while building Justin's personal brand and expanding his network.
AI Applications Justin Uses:
Meeting note-takers - Focus on conversations instead of typing notes
Custom GPTs - Created for franchisees to answer questions without coming to him
Content ideation - Brainstorming partner when you need quick answers
Customer journey optimization - Improving booking flows and chatbots
Google AI positioning - Ensuring his business appears in AI-generated local search results
The Bigger Picture:
Justin's story demonstrates that entrepreneurship often begins long before we realize it. His transition from a 13-year-old making music in his closet to a successful multi-business owner shows how creative skills naturally evolve into business acumen when combined with a marketing mindset.
His emphasis on "fitting in in a lot of different scenarios" and having meaningful conversations across diverse groups isn't just a social skill—it's a powerful marketing advantage that allows him to connect authentically with various audiences.
6 Jan 2022
82. Recycled - Volume with Matt Bertulli
In this episode we speak about:
The psychology of being an entrepreneur and why its become cool to be a loser.
The failure muscle every entrepreneur needs to cultivate and work
Why you got to look closely at who can teach you what and where to find your mentors
Idolising the Elon Musk's of the world
Pela Case's mission of creating a waste free future
Why your recycling efforts are quite useless
Understanding food waste and how we have started to take our food for granted
Kiss the Ground ... the documentary
The impact of Plastic WASTE
How we recycle plastic at the moment
Lomi - making composting easier and in everyone's kitchen
Solving the worlds' most meaningful problems
If you have a business and a podcast download your free copy of The Recurring Results Roadmap for Podcasters™. Download it here - https://roadmap.wearepodcast.com
This Roadmap gives you 3 main things:
Your perfect clients' attention - You know that you're the best kept secret in your industry. We'll show you how to get your audiences' attention. It's quite simple if you follow the right steps.
Their deepest engagement - No form of content is more engaging than voice and audio. We'll show you how to create an engaging podcast.
An easy method to sell - The average sales process is a mess, for everyone. We'll show you how to avoid 'icky' conversations and properly grow your business.
Reach and audience
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Apple Podcasts (US)
5.0 / 5
6 ratings
Podcast Authority Score: 45 / 100
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Quality
77
Social presence
0
YouTube
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Engagement
32
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