Take your physical therapy practice to the next level, and handle any break through all barriers to your expansion. Listen to renowned PT consultant Shaun Kirk, as he takes you through what to do to get your PT practice to where you want it to be, with weekly tips, tricks, techniques and stories!
Most private practice owners aren't thriving — they're surviving. They're working hard, treating patients all day, and managing everything around the edges, but never quite building a business that gives them real financial freedom or time back. In this episode, Shaun Kirk breaks down exactly what separates the practices that thrive from the ones stuck on the hamster wheel. Shaun covers: The four fundamentals of real management — and why most owners are only doing one or two of themHow to cla...
10 Aug 2026
Selling Cash-Based Services
Insurance is covering less and less, and cash-based services like StemWave and dry needling are becoming essential revenue — but unfortunately most clinicians would rather give the service away than ask for the money. In this episode, Shaun Kirk tackles the real obstacle head-on: It's not a lack of sales skill, it's sales avoidance. Shaun breaks down the five stages of a clinician's sales discomfort — the avoider, the apologizer, the educator, the advisor, and the advocate — and shows ...
9 Aug 2026
Increasing Profit in a Shrinking Reimbursement Environment
Reimbursement keeps shrinking — but your profit doesn't have to. In this episode, Shaun Kirk breaks down why most practice owners don't actually have a marketing problem, they have an operations problem, and shows exactly where the money is quietly leaking out of your clinic. Drawing on his experience as a private practice consultant and separately running 180+ locations as a VP of Operations in private equity, he walks through: The "leaky bucket" — why roughly 50% of your caseload is already...
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